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Autoresponder Chains

by Snowclone
7 replies
WF Friends,

I'm looking for some resources on Autoresponder chains and suggestions. I don't have a ton of experience setting one up although am interested for a project. Does anyone have any suggested resources from any email marketing gurus?
#autoresponder #chains
  • Profile picture of the author Paul Barber
    I find the best way is to get yourself on the lists of the big name guru's and then watch your mail box. They will send you plenty to study!
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    • Profile picture of the author Snowclone
      Originally Posted by Paul Barber View Post

      I find the best way is to get yourself on the lists of the big name guru's and then watch your mail box. They will send you plenty to study!
      Not a bad idea Paul. The obvious answer that is right in front of me. Thanks for pointing that out
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  • Profile picture of the author BryanShearer
    Paul gives a great tip above. Watch what the best are already doing and copy that method.

    If you are looking for resources, there are tons of articles and such out there. Try looking for email drip campaign tips as well to get a greater variety of tips and tricks. I always say hit them hard at first and then back down. Here is my best practices:

    First 6 days, hit them every day with an email, but make it different and stress a different point each day. They may overlook something that you offer, and not every person will be looking for the same thing. Highlight all your services but over the 6 day period.

    After the 6 days, send an email a week later, then 2 weeks, then every month to just tell them that you are still alive. Suggestive branding is a good term to use here. Hope that helps.
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    • Profile picture of the author Snowclone
      Originally Posted by BryanShearer View Post

      Paul gives a great tip above. Watch what the best are already doing and copy that method.

      If you are looking for resources, there are tons of articles and such out there. Try looking for email drip campaign tips as well to get a greater variety of tips and tricks. I always say hit them hard at first and then back down. Here is my best practices:

      First 6 days, hit them every day with an email, but make it different and stress a different point each day. They may overlook something that you offer, and not every person will be looking for the same thing. Highlight all your services but over the 6 day period.

      After the 6 days, send an email a week later, then 2 weeks, then every month to just tell them that you are still alive. Suggestive branding is a good term to use here. Hope that helps.
      Thanks Bryan killer information. Also changing my search term to "Drip Marketing" brought up lots of other articles on exactly what I was looking for.

      Thanks for the help from you both.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by BryanShearer View Post

      Watch what the best are already doing and copy that method.
      The idea's probably a good one, regarding the general principles ... but don't forget, too, that one thing "the best" are doing all the time is split-testing, and that an individual message, or group of messages, you receive may well be the one that's abandoned a few weeks later because it didn't perform well.

      When you "watch an expert", you don't necessarily see what they do: you sometimes see only a small part of it, and it may not always even be a representative part.

      There are also some more general thoughts here.
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      • Profile picture of the author Snowclone
        Originally Posted by Alexa Smith View Post

        The idea's probably a good one, regarding the general principles ... but don't forget, too, that one thing "the best" are doing all the time is split-testing, and that an individual message, or group of messages, you receive may well be the one that's abandoned a few weeks later because it didn't perform well.

        When you "watch an expert", you don't necessarily see what they do: you sometimes see only a small part of it, and it may not always even be a representative part.

        There are also some more general thoughts here.
        Thanks for the reference on that link, lots of great information I'm sinking my teeth into now. I hadn't considered split testing, I A/B test all the time on my sites, but am just now making a foray into the email marketing world, should definitely carry my knowledge over there as well.

        Thanks again.
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  • Profile picture of the author Stuart Walker
    I've just spent today trawling the net for tips on how to increase open rates and clicks and so on. I'm going to be tweaking and testing everything this weekend.

    Here's some useful articles

    Sex, Lies, and the Art of Commanding Attention | Copyblogger

    How to Make Your Email Open and Click-Through Rates Skyrocket

    Lean Newsletters: How HelpScout increased clickthrough rate by 17%

    Email Click-Through Rate

    How to Make Your Email Open and Click-Through Rates Skyrocket
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