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Vendors: Sample Preview VS No Sample Preview

by Joe Ox
3 replies
Do you give a downloadable .pdf sample preview of your ebook?

If so, where do you have the sample download link? On your sales page?
#preview #sample #vendors
  • Profile picture of the author eugenedm
    I've done that with one of my book and I given 1 chapter away only.

    I kept it in a folder that's not so obvious, under /dloads/dload.pdf

    Just to get most nosy off there.
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  • Profile picture of the author DanMurray
    Depends on the product.

    For under $100, i wouldn't give a sample.

    For a high ticket $200+ item, you need to give people a way to sample your content before they'll buy (to get the highest conversion rate possible). Giving away a smaple PDF probably isn't the best way to do it.

    Another (very basic) way to do it better would be to have a squeeze page, then give people great content (the same stuff you would give away in your sample) in the next 7 followup messages in your autoresponder messages constantly preselling the paid version whilst giving away that great content.

    That will increase your conversions.

    Thanks,
    Daniel
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  • Profile picture of the author writeaway
    For cheaper products, offer a table of contents.
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