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Amazon Reviews

by wesawu
17 replies
For those of you that do amazon reviews, is it better to have a website with one product review or a website that has several product reviews (same niche)?

It seems to me that several reviews on one website would give the consumer more choices and saving website maintenance time and money.

Any thoughts?
#amazon #reviews
  • Profile picture of the author ConstantChange247
    For Amazon, I do several products in the same niche.
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  • Profile picture of the author cooler1
    Several reviews is better because domain costs would be expensive having different sites for seperate products.
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  • Profile picture of the author SuperKristen
    Originally Posted by wesawu View Post

    For those of you that do amazon reviews, is it better to have a website with one product review or a website that has several product reviews (same niche)?
    Any thoughts?
    I always post 30/40 product reviews in the same niche.
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    • Profile picture of the author myob
      Although I don't do "review sites" per se, I have found that when visitors are presented with multiple choices, they seem to be less likely to even make a choice. Focusing on one single product per website (especially with multiple marketing channels) results in much higher conversion rates.
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      • Profile picture of the author JohnMcCabe
        For a given product (i.e., left-handed titanium fairway woods), I like to use a 'good, better, best' option with the reasons behind each choice. I find that most of the buyers actually take 'better' or 'best'.

        In some areas, I've also experimented with offering a 'budget' model, but the results have been mixed to negative.
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      • Profile picture of the author microworks87
        Originally Posted by myob View Post

        Although I don't do "review sites" per se, I have found that when visitors are presented with multiple choices, they seem to be less likely to even make a choice. Focusing on one single product per website (especially with multiple marketing channels) results in much higher conversion rates.
        I have come up with a website of a seller at Fiverr who's offering book reviews. Since Fiverr is not allowing Amazon now, he has developed his own one. But I wonder why he has made a site at a free platform. However he has made that nicely with multiple choice options with paypal connectivity.

        If you visit, it you might not think multiple choices would be less likely to make sales. Check it's order page,
        http :// fivestarbookrev . ucoz . com
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        • Profile picture of the author myob
          Originally Posted by microworks87 View Post

          I have come up with a website of a seller at Fiverr who's offering book reviews. Since Fiverr is not allowing Amazon now, he has developed his own one. But I wonder why he has made a site at a free platform. However he has made that nicely with multiple choice options with paypal connectivity.

          If you visit, it you might not think multiple choices would be less likely to make sales. Check it's order page,
          http :// fivestarbookrev . ucoz . com
          Through extensive testing, I have found that conversion rates will soar quite dramatically by offering strong single product "recommendations" rather than multiple-choice "reviews" to targeted audiences.

          Originally Posted by wolfmmiii View Post

          What happens when that ONE PRODUCT your website targets goes out of stock or is discontinued???
          Most products are almost always easily replaced with similar featured products and/or new releases. :rolleyes:
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          • Profile picture of the author wolfmmiii
            Originally Posted by myob View Post

            Most products are almost always easily replaced with similar featured products and/or new releases. :rolleyes:
            Except when you build an entire site around the product that no longer exists.
            :rolleyes: <----I can do that too.
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            • Profile picture of the author MattCatania
              Originally Posted by wolfmmiii View Post

              Except when you build an entire site around the product that no longer exists.
              :rolleyes: <----I can do that too.
              You'd be silly to build a website around a single product.
              :rolleyes: <---- I'll join the trend.
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              Logic outweighs all.

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            • Profile picture of the author myob
              Originally Posted by wolfmmiii View Post

              Except when you build an entire site around the product that no longer exists.
              :rolleyes: <----I can do that too.
              Originally Posted by MattCatania View Post

              You'd be silly to build a website around a single product.
              :rolleyes: <---- I'll join the trend.
              Admittedly, there may be some downside risks with single product websites as mentioned. However, the upside potential for a winning product makes this marketing method far from being silly. IMNSHO, what I consider to be extremely silly is having only one marketing channel ("review sites") :p

              Seriously, I have found that focusing on one product per website actually results in some quite astounding conversion rates. The effect of having one product promotion at a time really does seem to draw in higher percentages of targeted prospects.

              In my marketing model, buyers are subsequently offered additional products in progressively higher end price ranges through multiple-channel promotions. With over 15 years of experience marketing Amazon (and other affiliate products), I have never had an irreconcilable "out of stock" or "discontinued product" situation. :rolleyes:
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  • Profile picture of the author wolfmmiii
    Think of it this way...

    What happens when that ONE PRODUCT your website targets goes out of stock or is discontinued???
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  • Profile picture of the author minisitedevil
    How long should each review be guys. Mine are 1000 words is that ok
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    • Profile picture of the author Stevie C
      Originally Posted by minisitedevil View Post

      How long should each review be guys. Mine are 1000 words is that ok
      Depends really mine are anywhere between 500 and 1,200.

      As long as you are giving them some good information and validating the reasons to buy the product and have optimized the page so that you are giving them enough enticements/call to actions to click through to Amazon then it should be fine.

      To answer the op I prefer the multi product route but sometimes I will concentrate on a single product if it looks like it could be a winner and doesn't fit in with existing sites. I then use a mixture of Squidoo, you tube and document sharing sites to get the product out there. The good think about this method is it is free and if you target a low comp new product you can get two or three page one rankings.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by minisitedevil View Post

      How long should each review be guys. Mine are 1000 words is that ok
      It depends on the product. For a set of cables for a home theater. or a dog lead, or a box of golf balls, etc., 1,000 words might be overkill. For a complex product, like some of the commercial equipment, 1,000 words might be a good overview that just scratches the surface.

      It might be a cliche, but your review should be long enough to do what you intend it to do and not one word longer.
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  • Profile picture of the author dreamtoreality
    I like to big build websites. I may have 5-10 categories on the site with the plan to add 30-50 posts to each of them. Effectively, this acts as dozens of mini sites, but the maintenance, link building, authority etc is all made so much easier. I also find it to be more profitable.
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  • Profile picture of the author Lucian Lada
    Myob,

    I think people are getting a little confused, because I believe you have a different strategy than people in this thread believe. Don't you have a main website where you draw targeted traffic via article syndication, and then send them to mini-websites that focus exclusively on reviewing and selling one product? This way, of course one can change the product promoted in a heart-beat. Heck, you can even make it as to automatically redirect people who land on the mini-website that has the product out of stock to another similar mini-website that has its product in stock.
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    • Profile picture of the author myob
      An excellent book which I have often recommended and that may help alleviate some of this "confusion" is Brand Against the Machine, by John Morgan. (Available on Amazon ) It shows how to be real with your audience and even make strategic associations to establish credibility. Essentially, you must engage your audience and know what they want to win their business. Using these basic fundamental principles, I have found that promoting one product at a time produces maximum conversions. Split testing may be in order here, but dismissing this psychologically powerful sales concept simply because a product may go out of stock or discontinued is really quite silly and indicative of flawed marketing judgement.
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