How big a product should it be for $10 ?

by loutop
53 replies
Hi
I would like some feedback please....If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ? 5 videos ? 10 videos and an e-book ?
Thanks
#$10 #big #product
  • Profile picture of the author Greedy
    Look at what others in your niche are doing.

    But the end of the day it your choice.
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  • Profile picture of the author butterballs8
    Depends on the quality of what it is you are selling and also how you are selling it.
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  • Profile picture of the author butters
    If the info on one page is that good I'd pay a lot more then 10 bucks! It's the quality of information which drives the price, not the length.
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    • Profile picture of the author Vincent Denali
      Originally Posted by butters View Post

      If the info on one page is that good I'd pay a lot more then 10 bucks! It's the quality of information which drives the price, not the length.
      Well said, butters
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  • Profile picture of the author Josh Monroe
    Originally Posted by loutop View Post

    Hi
    I would like some feedback please....If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ? 5 videos ? 10 videos and an e-book ?
    Thanks
    Under promise and over deliver.

    Make the product as "big" as it needs to be (or small).

    There is no point in writing a 60 page ebook full of fluff..

    Short and sweet but make sure it's actual content.

    People prefer straight to the point content over a 60+ page ebook with 10 videos that last an hour each that drag.

    All killer (content), no filler (fluff).
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by loutop View Post

    If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ?
    For me, I need to get something helpful out of it that I didn't know and either couldn't find elsewhere or at the very least hadn't found elsewhere.

    I don't care how long it is.

    Originally Posted by loutop View Post

    5 videos ? 10 videos and an e-book ?
    I can't help you there - I don't buy video products.
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  • Profile picture of the author Snowclone
    It just comes down to quality for me. I've purchased 100 pages ebooks that were basically garbage and then spent 5x as much on an 8 page concise report, easily worth what I paid for it.
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  • Profile picture of the author seobro
    OK um if it is an e-book, we believe in one penny per page. That is a rule of thumb that many use. Perhaps that seems like a lot, but look at amazon. They want to ban short kindle e-books now that are less than 2,500 word due to complaints from readers who want more for their money. Few people will complain if you over deliver and over service.
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    • Profile picture of the author Snowclone
      Originally Posted by seobro View Post

      OK um if it is an e-book, we believe in one penny per page. That is a rule of thumb that many use. Perhaps that seems like a lot, but look at amazon. They want to ban short kindle e-books now that are less than 2,500 word due to complaints from readers who want more for their money. Few people will complain if you over deliver and over service.
      So you sell a 500 page ebook for $5?
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    • Originally Posted by seobro View Post

      OK um if it is an e-book, we believe in one penny per page. That is a rule of thumb that many use.
      Ok um seriously? cuzz um "we" never heard of that "rule of thumb".
      I also gave "many" a call, and he told me he doesn't use it.
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  • Profile picture of the author ceenote100
    I don't care about the price. All I care about is does it work or not.
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  • Its ideally yur choice however you need look into your niche before you decide.
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  • Profile picture of the author Globy
    I would say its more about quality than quantity.
    For 10$ i could expect just an ebook. But it you bundle it with eg. 2 great videos, its a great plus.
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  • Profile picture of the author jamescanz
    Originally Posted by loutop View Post

    How big a product should it be for that money ?
    Reminds me of a question someone asked my history teacher back in sophomore year at high school ...

    "How long should our essay be?"

    His response...

    "I'll tell you what I tell my wife when she wears a skirt. Short enough to cover what's necessary, but long enough to keep me interested."

    Answering your question ... same thing here
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by jamescanz View Post

      Short enough to cover what's necessary, but long enough to keep me interested."
      Or, indeed, vice-versa.
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      • Profile picture of the author Lance K
        Originally Posted by jamescanz View Post

        Short enough to cover what's necessary, but long enough to keep me interested.
        Originally Posted by Alexa Smith View Post

        Or, indeed, vice-versa.
        I was thinking the same thing, Alexa. I believe it was the late Gary Halbert who made a similar remark when asked how long a sales letter should be. Same skirt analogy, but something to the effect of "Long enough to cover the essentials, but short enough to keep me interested". Gary could very well have gotten the line from someone else, but he's the one I first heard it from.
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  • Profile picture of the author HzCy
    How big .. you cant say that.

    For 10$ it should be like a product for 20$.
    Someone who gets your product should be amazed. You know why? Even if you dont make any win the first few months... they will recommend you.

    If they are so amazed, that they want to tell their friends, thats great for you. That is whats called "viral".

    Good luck
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  • Profile picture of the author Edlund88
    Like most people already said, it is the quality that matters, not the quantity.
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    • Profile picture of the author agmccall
      If you could buy a tiny bag of gold for $10.00 or a HUGE bag of dogsh1t for $10.00 what would you opt for?

      al
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      • Profile picture of the author faithkonfyans17
        Originally Posted by agmccall View Post

        If you could buy a tiny bag of gold for $10.00 or a HUGE bag of dogsh1t for $10.00 what would you opt for?

        al
        Lol i like this one. Well said Agm.
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  • I have seen people offer eBooks, and I mean simple 20 page eBooks for $17. And others who offer 10 videos, mind maps, and a bunch of other PDF files and audios for $10.

    I the world of product creation, it all about what you perceive to be valuable.

    If you believe you are sharing quality information, don't be afraid to make it cost $10 bucks. If you can give ALL THE INFORMATION in a small 13 page eBook, then that should be good enough. Of course, the info should be of high quality and worth it to the people who buy it,

    Jus t think of it like this, "some people would rather buy a short eBook that has no fluff and is to the point than to watch long videos that don't amount to anything. Certain videos have their place online, especially in topics that are so confusing, but if you can explain everything in a PDF file, go for that instead."
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    • Profile picture of the author JohnMcCabe
      Here's my simple answer...

      Make it big enough to actually deliver what you promised in your sales letter. If that takes an 8-page PDF, fine. If that takes 10 videos and a 100-page PDF, also fine.
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  • Profile picture of the author sbucciarel
    Banned
    I don't price shop. I shop for the services or products that I need or want. I expect a product to deliver exactly what it says it will deliver in the sales page. What good is a $10 product to me if it isn't complete for my needs?
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  • Profile picture of the author gcbmark20
    Hi,

    As long as you cover what needs to be covered and get to the point as soon
    as possible then that is all that really matters.

    You can then OVER DELIVER if you want to by adding some advanced
    tips or strategies etc.

    It all depends on what it is and what it's about etc.

    There have been some WSO's that have sold 100's of copies in just
    days that were SHORT but still managed to deliver outstanding value!

    Of course selling 100's of copies doesn't just come down to that quality
    of the product as some launches get tons of affiliates working alongside them
    but I think you get my point anyway.

    Okay all the best,
    Gavin

    "Create your future from your future, not your past."
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  • Profile picture of the author drr
    To be honest, there's just no "one size fits all" answer to this. Many factors including the scarcity of the info/product you have and the ultimate benefit to your lead/clients could impact that answer.

    For example, if I sold a one page book to CEO's showing them a magical outsource site where everyone speaks English and many SEO and promotion services can be had for five bucks, it may be worth thousands of dollars to them. They would gladly pay $10, $50, $100. The same ebook to many people on this forum may seem borderline fraudulent.

    On a separate topic, anyone have a list of CEO's who aren't aware of fiverr??
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  • Profile picture of the author mohshag
    If you make a your name a brand with good products then yours could sell for more than 10 bucks even if it was a 13 page ebook.
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  • Profile picture of the author DTGeorge
    Originally Posted by loutop View Post

    Hi
    I would like some feedback please....If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ? 5 videos ? 10 videos and an e-book ?
    Thanks
    Value has no size.

    Daryl
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    • Profile picture of the author Tom B
      Banned
      No offense, but you're looking at this in a totally wrong way.

      A better alternative is the create a product the helps people. Once you do that, you can price it accordingly.

      I have created a ton of products and I mean a ton. I have never wanted to create a $10 product nor a $20 one or a $100 one. I just create stuff that makes life a little easier.
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  • Profile picture of the author thisisraz65
    It depends on your choice.
    But it should be perfect for tripware
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  • Quality of course. It can be a 5 page long ebook, as long as you get something from it.

    I once bought a product 6 years ago with 1 page that literally said "Chicken Butt"

    I think that was one of most informative products I have ever bought.
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  • Profile picture of the author sathuri
    It should cover one sub topic fully , say in domaining topic there are many sub topics like geo,emd,local business, shot char, names both male & female, longtail, etc. so cover one subtopic fully and if possible give introduction to other sub topics.
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  • Profile picture of the author Jess8844
    I think you should just make something and then get ten people to review it and get their opinions on the quality and the price. Then just go by what the majority of them think.
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  • Profile picture of the author JensSteyaert
    You shouldn't focus on how long a product is, just focus on the quality of a product.

    I have seen 10 page reports sell for $10 and everybody was happy.

    That should say enough...
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  • Profile picture of the author JOHNNO40
    Yes I agree if the product is in high demand and fits a need people will pay a lot of money even for a small size product
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  • Profile picture of the author ATAC
    Its not about the size of your product but the value of the information that it provides ...

    You always want to give at least one bonus and be sure to over deliver on your promise .

    Your promise is what you say in your sales letter in case your wondering...

    Cheers
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  • Profile picture of the author Dave37
    Originally Posted by loutop View Post

    Hi
    I would like some feedback please....If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ? 5 videos ? 10 videos and an e-book ?
    Thanks
    Well, I would say it depends on were you are buying from (talking from a buyer point of view). Here on the Warrior Forum, people tend to like WSOs that are straight to the point; which means they would have no problem buying a $19.97 17-pages straight-to-the point WSO, over a $7 71-pages (+/- videos) WSO, filled with unnecessary details.

    Not everyone are the same though.
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  • Profile picture of the author Highway55
    You never quantified "how" it would help me...? Would it make me more money? If so, how much? What do I stand to gain from reading it? Do that, and then make it however short (or long) you want - as long as it delivers.
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  • Profile picture of the author MartinBuckley
    It not about the number of pages as much as it is about the information provided, so as long as you give complete details you could sell a report of just 3 pages for $10 and have success or you might have to write 30 pages to provide all the details and still sell it at $10, so for me the number of pages dose not mean the value is more.

    Just my 2 cents

    All the best,

    Martin
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  • Profile picture of the author jamescanz
    Originally Posted by loutop View Post

    Hi
    I would like some feedback please....If you buy a product to help you online, how much info do you expect ? How big a product should it be for that money ? 5 videos ? 10 videos and an e-book ?
    Thanks
    1 page, 5, 10, 100, 1000

    Whatever it takes to solve the problem.

    Personally, I prefer less, so I can digest the info and get right to action...

    But that's just me
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    • Profile picture of the author TheWillisWay
      On thing I would add to what others have said here is to consider having some back end sale build into your work. If you can make a back end sale that brings in good profits then you can sell the ebook upfront for less to get more eyes on it then bring in more money on the back end.
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  • Profile picture of the author naidyphoon
    I've seen 10-page PDFs sold(pretty well) for $37.. so length really has very little correlation to the price you can justify.
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  • Profile picture of the author David Hooper
    Non-bulk may also be an asset. If you can get to the point, that is something worth paying for. People have too much fluff to go through, so don't add to it...
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  • Profile picture of the author webmarke
    The size of the product does not matter. It could be one video...As long as it delivers what is promised in the sales copy.

    It's all about value...If you could teach someone how to make a million dollars in a 2 minute video, It would be far more valuable then teaching someone how to make $1000 in a 30 minute video.

    It's all about the value you that you give.
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  • Profile picture of the author Zanesta
    How much would you pay for that product? Think of it that way. Good luck
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  • Profile picture of the author dbong
    Let me put it this way... I'm bringing out a graphics package in a month that comes with 400+ images in 3 file formats, 30 modules, and organized layers all for $14.

    The point is, pack AS MUCH into your product as possible. You want that kind of rep... not a rep for making skimpy products
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  • Profile picture of the author Jeffery Moss
    Ten dollars is a really low price for an ebook or info product online. Most are priced well above $20 and even $30 and many internet marketing how to ebooks are $67 and up. Look at what others are charging and price accordingly.
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  • Profile picture of the author master reseller
    Why not ask your blog readers what they would be willing to pay for? Those are the people who would be the market for your ebook anyway, not people who don't already visit your site. One other thing to think about, how long will it take you to produce these videos? And, what if you only earn two or three sales? That won't be worth it.
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  • Profile picture of the author matty123
    i'd say it is more important of the quality rather than the quality. ensure that it is packed full of useful information and delivers on value and you should be fine. Some people simply don't have the time or don't want to make the effort to read or watch videos/articles etc for hours on end.
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  • Profile picture of the author Martin Salter
    As many have said...

    Its about the quality of the information.
    If you approach this from how much do I need to produce in order to charge $10 then you have it the wrong way around from the start.

    Think about:

    What does my content answer and provide for the buyer?

    If I watched 100 videos and learnt nothing new (which after reading your sales page I was expecting to) then I would feel that the spend was wasted investment even though I had been given hours of content.

    If however I watched a 90 second video that delivered what was promised on your sales page, and maybe even a little more, then I would feel that my investment was worthwhile.

    I would feel the same with a $500 course.

    * Need
    * Urgency
    * Desire

    are just some of the factors that drive your sales. You don't need to convince me to buy, I should be ready and wanting to buy at the point I see your price and that should not be the only determining factor.

    Watch this video where the question is... "How Can I help". Price is not even mentioned until need is first established. Primoz Case Study | Zero To Launch

    If I taught you how to make $100 per day, what would that be 'worth to you' ?

    If I showed you how to drop 80 pounds in the next 8 weeks in time for your summer vacation, what would that be worth to you?

    If I gave you the answer to stopping the bank foreclosing on your home next Friday, what would that be worth to you?

    The thing here is to market test and also see what similar products sell for that offer similar solutions.

    All the best with your project.
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  • Profile picture of the author Martin Salter
    I was trying to find this yesterday when I posted my reply, but for some reason could not access my swipe lol.

    Anyway, you may want to read this

    The Gary Halbert Letter
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  • Profile picture of the author John Pagulayan
    All of the suggestions above are valid points made by experienced marketers.

    As for me, I always ask myself if I'll buy the course at 5 times the amount I'm charging it for (UDEMY is a bit different since they want you to price it at $25 per hour of video per their conversions).

    If I can honestly say that my product is worth 5 times more than what I'm charging for then I go for the price.

    Then again, that's just me wanting to have a clear conscience.
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