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If you want to get rich, you've gotta relax... dammit!

by Mark Pescetti
38 replies
When I started out in the IM world, I didn't have very much money.

I had just quit a dead end job.

And I declared I was never, ever going back to the 9 - 5 kind of gig again.

In the past...

I made good money teaching tennis.

I was used to easily making money.

But I admittedly didn't know where to start.

I tried a few direct sales businesses, like Coastal Vacations, but the product sucked. It wasn't something I could put my whole self into... and really get behind. After relaxing and finally letting myself release the expectations I had for Coastal Vacations (not to mention losing thousands of dollars)...

...I tried GRN (Global Resorts Network.)

At the time, it was the real deal. It offered amazing week long vacation deals that blew my mind. In one year, I made well over $100,000. That was after the costs of setting up my own custom website, paying for PPC, newspaper ads, etc. Unfortunately, the product quality plummeted and the people I brought into the business weren't making nearly as much (if any) money as I was.

I got out of GRN - just as everyone was moving onto the next big travel business. I saw huge money-making potential with this new business, but I decided I didn't want to get involved.

I decided to start creating my own products and learning how to sell them. After all, if I could make over $100,000 - without hardly knowing what I was doing - selling someone else's product, how much could I make offering my own stuff? I really wanted to know the answer.

I was pushing myself to come up with that big idea. It just wasn't happening. I didn't know what market to go after... or how to frame myself as an authority that people needed to listen to.

Finally...

After a few months had gone by, I relaxed. I stopped being so agenda oriented. And almost immediately, I had that big idea. It was an ebook in a small, tiny, practically non-existent spiritual niche. I wrote the ebook in a week and never edited it to a polished form - on purpose.

I built a little website and started writing a few articles, while doing some videos and PPC. I once again made a strong six figures in a year's time. To this day, I'm still making about $100 a day - without putting any energy into the dinky little site. It's all passive, SEO traffic from my articles.

After I wrote the spiritual ebook, I had some good ideas for a follow up. One of which I wrote, but never put out, because I didn't like it. The other one I'm hoping to finally get out this year.

I also created five other ebooks and JV's under pen names.

They all convert well and allow me to live an extremely financially free life.

But I wasn't done.

I thought: "If I can do this for myself, I wonder how many people I can help create sustainable, passive, financial freedom for?"

I started a little "content marketing" site and offered writing services for individuals and businesses. It went okay, but I wasn't accomplishing the kind of results I had manifested for myself. It was frustrating.

Then...

I discovered a copywriting. I was sold. I realized I had been utilizing various copywriting techniques since I began my IM career. I just didn't know it. So I reframed my business to reflect what I discovered. Within a few months, I started attracting the kind of clients I wanted and helped a lot of people make some serious money. In a few cases, more money than I ever made myself.

It was a blast. It is a blast.

But that's not the point of this post.

Here's the point:

There's an art form to "receiving" those big ideas that light a fire under your ass. And none of them come when you're pushing and pursuing an agenda; they don't come when you're chasing the money.

The big ideas that will usher you onto the path of financial freedom and total control over your life's destiny only reveal themselves when you're relaxed; when you allow them to literally come to you.

Believe me...

I understand that when you need the money, you're willing to do whatever it takes to survive. I get that. However, if being financially free is what you ultimately want to create, you have to back off and learn the skill of NOT doing. You have to let your perspective open back up - so the filter of your awareness can receive the ideas that will absolutely change your life forever.

What does that mean?

Well...

It starts with learning how to treat your body. You can't eat tons of junk, drink gobs of coffee, alcohol, soda pop and energy drinks - believing that you're on the path to success. It just won't happen. In order to manifest dependable financial well-being, you have to feel good. I can't even begin to tell you how many people I've met in the IM world who deplete themselves, on every possible level, trying to manifest financial abundance.

It doesn't work... even when it does work... if you catch my drift.

So ask yourself:

What makes you feel good?

Yoga?

Sex?

Hiking along the coast?

Shooting the shit at your local coffeehouse?

Reading?

Cooking?

Seriously, what makes you excited and passionate about life? What makes you feel good inside of your own body? Start doing those things RIGHT NOW. Unplug. Detach yourself from your blossoming IM business. Stop chasing the money. And watch as those big ideas effortlessly come to you - like magic. Even better, feel amazed at how easy it is for you to get your big ideas out there and converting a high level - when you're fueled by passion and excitement.

That was my experience anyway...

Mark
#dammit #gotta #relax #rich
  • Profile picture of the author stoltingmediagroup
    Great post! Hopefully some will not only read it, but actually try some of your advice.
    This same way of living has allowed me to run my own "passion" business full time for the last decade or so. And others, well they will read the first few lines and leave to see what new tactic is for sale in the WSO section.
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    • Profile picture of the author angela99
      Great post, Mark.

      It's not about the money, it's about the passion.

      When we're passionate, we can sell anything. Enthusiasm sells. In copywriting, if you don't care about a product -- if you don't believe in it -- it shows through in your words. Always.

      It's the old "do what you love and the money will follow" thing. I'd refine that to "care, and the money will follow."

      If you feel as if you're playing, you'll be creative. It's inevitable.

      I'd go so far as to say: if you don't care enough about what you're doing that you'd do it for nothing, find something you do CARE about.

      Again, kudos Mark.. love the post. :-)

      Cheers

      Angela
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      • Profile picture of the author Mark Pescetti
        Originally Posted by angela99 View Post

        Great post, Mark.

        It's not about the money, it's about the passion.

        When we're passionate, we can sell anything. Enthusiasm sells. In copywriting, if you don't care about a product -- if you don't believe in it -- it shows through in your words. Always.

        It's the old "do what you love and the money will follow" thing. I'd refine that to "care, and the money will follow."

        If you feel as if you're playing, you'll be creative. It's inevitable.

        I'd go so far as to say: if you don't care enough about what you're doing that you'd do it for nothing, find something you do CARE about.

        Again, kudos Mark.. love the post. :-)

        Cheers

        Angela
        Hey Angela!

        Absolutely...

        Passion is essential to selling.

        In fact...

        When you're passionate about your product or service, it's NOT selling;

        You're offering people the opportunity to take part in your vision and make their lives somehow, better...

        Unfortunately...

        A lot of people don't give themselves permission to do what they love. They convince themselves to go after the money. And they deplete themselves so much that they often don't even have a clue what they're truly, authentically passionate about. It's important to start out in IM knowing where your passions lie and blueprint a vision for broadcasting your product or service (even if it's affilate-based) in a BIG way.

        When you're passionate about what you do, work is effortless and incredibly fulfilling. There's no other feeling on the planet than the sensation that occurs when you make a massive living doing what you genuinely love.

        Anyway...

        Thanks for the feedback. You're awesome!

        Mark
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  • Profile picture of the author writeaway
    Thank you. I can't agree more. I run 3 miles daily and it really helps put things in perspective. I also swim in the mornings. Feeling recharged, I can write 12,000 to 15,000 words daily
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  • Profile picture of the author Publisher1953
    Several years ago my real (mostly offline) business seemed to be on the verge of failure. So did my life. I relaxed . . . and accepted responsibility. No one else could be blamed for the difficulties, nor was I necessarily wrong. I still had my health, my spirit, memories of odds-defying accomplishments, adventures and dreams. So I would simply do my best and be true.

    Two years later, I married the woman of my dreams, my standard of living escalated, and I realized the fundamental point of this posting -- there are elements outside our control, and unless we can relax and accept and connect spiritually and emotionally with them, we will not achieve our fullest potential.

    A few years ago, I had another business crisis. (I know realize these are common among entrepreneurs.) Recognizing the fact, I took whatever measures I could to mitigate risk and hardship, accepted my fate (if the business failed, so be it, I had done what I could) and went on with life. The business continues 25 years later. Relax (with prudence). The advice here is solid.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Publisher1953 View Post

      Several years ago my real (mostly offline) business seemed to be on the verge of failure. So did my life. I relaxed . . . and accepted responsibility. No one else could be blamed for the difficulties, nor was I necessarily wrong. I still had my health, my spirit, memories of odds-defying accomplishments, adventures and dreams. So I would simply do my best and be true.

      Two years later, I married the woman of my dreams, my standard of living escalated, and I realized the fundamental point of this posting -- there are elements outside our control, and unless we can relax and accept and connect spiritually and emotionally with them, we will not achieve our fullest potential.

      A few years ago, I had another business crisis. (I know realize these are common among entrepreneurs.) Recognizing the fact, I took whatever measures I could to mitigate risk and hardship, accepted my fate (if the business failed, so be it, I had done what I could) and went on with life. The business continues 25 years later. Relax (with prudence). The advice here is solid.
      Relaxation is truly the door for realizing tremendous insights and vision.

      Sometimes, when I take on a new gig, I actually wonder how the hell I'm going to hit the ball out of the park and make everyone involved money. So I immerse intensely in researching, interviewing and understanding the prospects... then I back off. I declare that it's okay to do zero work for 2 - 3 days... and inevitably, I "receive" that million dollar idea that creates massive direction for the project to take off.

      It happens because I back off and relax.

      The truth is...

      You can't force genius. You have to allow it to come through.

      The ideas aren't even necessarily yours. They come from being connected to energy; to all that is... whatever you want to call it (The Universe, Spirit, God, Collective Consciousness, etc.)

      For a lot of people...

      It's hard to get out of the way and let the ideas organically flow in. But when you do allow this process to happen, it's magical.

      Congrats on surrendering, accepting responsibility and manifesting what you want, need and deserve.

      Keep going.

      Mark
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  • Profile picture of the author Snowclone
    No doubt Mark. I find my best ideas come to me when I'm not working as you mentioned, and I have a notebook for that reason. I have started going hiking every other day (love the northwest) and while out for a couple hour hike I inevitably come up with tons of ideas, from optimizing campaigns to new projects. EVERY TIME.

    Having a balance and emptying your mind/relaxing is as critical to success as working hard. Congratulations on your success and your words of wisdom.
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  • Profile picture of the author igg
    awesome post thank you for writing that, really puts things in context.
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  • Profile picture of the author Mansoor Mithaiwala
    Great post Marc
    Thanks
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  • Profile picture of the author talfighel
    Good post and very informative.

    Good stuff. Makes a whole lot of sense.
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  • Profile picture of the author JohnV88
    Thank you for sharing your experience, your post has kept me thinking about many things.
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  • Profile picture of the author substance
    This post is much more inspiring than most other posts that I have read here.

    Thank You!!
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    • Profile picture of the author glennshep
      Hey Mark,

      Great post, buddy! The detachment that you speak of can be so hard to do, especially if you're in a situation where you feel somewhat desperate. But I find that if you're in the mindset of chasing money then you're almost like a dog who's chasing its tail - you just keep going round in circles, feeling that your goal is in sight yet it's just out of reach. When you get into this frame of mind then it can all even become a panic and you end up just losing direction and the frustration levels keep growing.

      If you can just back off, take a breather and detach yourself as you say, this is when the ideas start to flow and you're then in a much better place to work out your plan of action and have something more solid to worth with and a point from which to move forward.
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      • Profile picture of the author Mark Pescetti
        Originally Posted by glennshep View Post

        Hey Mark,

        Great post, buddy! The detachment that you speak of can be so hard to do, especially if you're in a situation where you feel somewhat desperate. But I find that if you're in the mindset of chasing money then you're almost like a dog who's chasing its tail - you just keep going round in circles, feeling that your goal is in sight yet it's just out of reach. When you get into this frame of mind then it can all even become a panic and you end up just losing direction and the frustration levels keep growing.

        If you can just back off, take a breather and detach yourself as you say, this is when the ideas start to flow and you're then in a much better place to work out your plan of action and have something more solid to worth with and a point from which to move forward.
        Man, it's flat out scary to owe rent in a week, have a pile of unpaid bills, no money for food to feed yourself or your family and see zero evidence of anything changing, anytime soon.

        When I was 10 years old, my mom moved us to Maui from San Diego. She had a contract to rent a vacation rental style home for a healing retreat she always dreamed of creating.

        The day we arrived on Maui, the owner of the property broke the contract. We had no place to live and every cent she had was tied up in that property. It was a mess.

        We ended up living homeless for a year - living off the land in the Iao Valley. If I wanted to eat, I had to pick the fruit off the trees or fish... which I did. I actually look back at that time with fond memories. I was never scared. In fact, it felt like an adventure to me. I actually started my very first business back then - getting permission from the Iao Valley Lodge to sell fruit at their entrance way. Some days I made a couple hundred bucks. Other days I just met some really cool people.

        My point?

        Well, that could have been one of the scariest experiences of my life. But I didn't react. Instead, I embraced the opportunity to connect with the land and learn that there's no such thing as destitute - IF you don't react and allow yourself to relax - so you can see the opportunities that are ALWAYS in plain sight...

        ...but easy to miss when fear is driving your attention.

        So yeah...

        When you desperately need a massive breathrough, quickly, or else your world can fall a part, it's easy to tell that story. However, you are the only person who controls your thoughts. And you always have the option of acknowledging the solution you need is constantly within your reach.

        That truth is evident every single day that you log onto the internet and run your business... or look for new opportunties.

        You have to back the flip off, relax and allow the obvious to come to you.

        Believe me...

        I know it takes massive character and faith to NOT do - when your circumstances are telling you to hustle, hustle, hustle...

        Great response Glenn.

        P.S. The experience I just talked about also taught me about appreciation and how this feeling can powerfully help you manifest unlimited abundance in Internet Marketing... but that's a conversation for another thread.
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  • Profile picture of the author Will Edwards
    Hey Mark

    Great post - a lot of good stuff there. I completely agree that you have to create the time and space in which to allow your best ideas to come to fruition.

    Will
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  • Profile picture of the author esuresh
    Mark,

    I agree with you completely on this. Even the greatest inventors, all had got the solution while they were relaxing and not while they were researching. But I think we need to have an idea of what we need and research for it, and then relax......That is when the idea strikes... I might be wrong..... but this is what I seem to understand.
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  • Profile picture of the author Joe Benjamin
    Things crumbled apart because I *chased money*.

    I went after what I thought would make me the
    most in the short-term and happiest...

    ...and it cost me...

    ...emotionally...

    ...spiritually...

    ...psychologically.

    So making money, funny enough, is not the reason
    why I want to make money.

    ...it's so I can freely explore the world while taking
    others along on fun adventures and a journey...

    ...while funding and helping to build water wells in
    third world areas where they lack clean water -- if
    any at all.

    People are denied a basic human *right* to have
    clean water...while we bitch and complain about
    not having enough to move into a bigger house or
    how what we DO have somehow isn't enough.

    ...or how a WSO doesn't do what it promises.

    ...or how we are *only* making $30 a day passively
    while people dying of thirst.

    It was never 'making money online' for the sake of
    having more for just myself.

    Of course, like many here, I *thought* it was.

    I thought following *this* WSO or *that* clickbank
    product would be the key to my financial success.

    Yet how wrong was I?

    Everything started to *click* when I did what Mark
    suggested.

    I let *go*.

    I started playing my acoustic guitar faithfully, I went
    out to meet new girls and started dating, while in the
    meantime, opportunities to make money are falling
    in my lap -- both online and 9 to 5 work.

    So now I'm doing both. I set aside my ego to accept
    and act on opportunities that come my way.

    I'm doing what I love to do FIRST...instead of waiting
    to make money to what I love.

    I had it all backwards.

    I had it all wrong.

    Also...

    I can vouch for eating well. Cutting out junk food.
    Drugs. (Although I do enjoy a nice glass of wine from
    time to time).

    My state-of-mind is directly affected by what I put in
    my system.

    I stick to fruits, veggies, grains, beans and occasional
    lean meats and rarely beef.

    Everything else saps energy. Clouds judgement. Kills
    motivation and drive. It can even lead to depression.

    Mark...

    I'm hoping you make more posts about this. In fact, if
    you have a blog or book (as you mentioned in your
    thread) I would love to purchase it.

    There's always room for improvements because what
    you shared is golden and KEY to mental, physical,
    and financial success.

    Thank you
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  • Profile picture of the author joaquin112
    Informative post. It's also amazing how choosing a small niche can pay off so much money. It actually reminds me of my own journey, except that I picked a health niche that still brings me a few hundred bucks per day without much effort. You seem to have a gift for copywriting - keep at it
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    • Profile picture of the author rickwill71
      great post mark, it's not always about the money to me it's about helping people and the more people you help the money will eventually come.

      thanks
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  • Profile picture of the author Brains Gone Wild
    I'm with Linda on this - I love this post! Thanks Mark. I needed this today
    Originally Posted by LindaDaughterLosAngeles View Post

    I Love this post
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  • Profile picture of the author Anonymous Affiliate
    My brain has never worked that way. I cannot work at half speed: I'm either on vacation, or working at full throttle. It's the only way I get productive, and productivity generates momentum, yet more ideas, yet more Joint Ventures, etc.

    If you can work at half speed and make it work for you, more power to you - it's the real holy grail. It just never worked for me.
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  • Profile picture of the author World Marketing
    Yea great Post here! I never made any money online until I found something I was passionate about. It was all uphill after that "ah hah" moment and I'll never forget it...
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  • Profile picture of the author clearwave
    Hi Mark, I certainly appreciate keeping it real and speaking it as it is. Great wisdom and insight.
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  • Profile picture of the author Snowclone
    Yeah this is a killer thread to stay motivated and help motivate those at their wits end. Thanks to everyone for taking the time to share.
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    • Profile picture of the author badaniels
      I am so glad you wrote the title like you did...I had to read it. Awesome post, great advice.
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  • Profile picture of the author dndoseller
    I agree, a relaxed mind combined with passion really does it for me too.

    When I work to hard I get tired, cranky and not creative.

    I have to know when to stop and close my eyes for 5 minutes.

    Also, from moment to moment I remind myself to follow the option that excites me most, not the things I think I "should" do.

    The more I question boring or frustrating things that I have been doing because I "should" do them, the more I realize its a deep belief at some level that makes me do these things, not the reality of what really needs to be done.

    The more I do the things that excite me on a daily basis and the more I use my creativity, the more great things happen.

    I've really started to understand how to identify limiting beliefs and replace them with new more empowering ones.

    If I hesitate on acting on inspiration it is always some belief that is holding me back.

    Its disorienting and a bit sad at first when you realize you have been living life through the lens of beliefs that were passed on to you.

    Its like letting yourself out of a prison you thought you were in, but then did not even actually exist.

    But then incredibly liberating when you systematically restructure your reality around beliefs that serve your true desires.

    Beliefs -> Perception -> Interpretation -> Emotional reaction -> Thoughts -> Action -> Created Reality

    What you believe about life really does create your world.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by dndoseller View Post

      I agree, a relaxed mind combined with passion really does it for me too.

      When I work to hard I get tired, cranky and not creative.

      I have to know when to stop and close my eyes for 5 minutes.

      Also, from moment to moment I remind myself to follow the option that excites me most, not the things I think I "should" do.
      Ah, the should do conflict.

      I know it well.

      I recently turned down a $20,000 copywriting gig that just didn't feel right to me.

      You have to really quiet the mind (and relax) in order to acknoledge what feels right - above beyond what your intellect says.

      Funny thing...

      The next week the owner called me again saying his company had lost the rights to excusively market the product they wanted me to write for.

      That would have been the end of it right there.

      Fortunately...

      I turned down the gig.

      And if I hadn't, I wouldn't be presently working on something I'm really passionate about. I would have had to turn it down.

      It's interesting how things work out when you relax and listen your intuition.

      I knew I "should" have taken the first gig, but I KNEW it wasn't right.

      Mark
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  • Profile picture of the author mjones70
    Awesome post! Thanks for the perspective; I definitely need to learn to relax more lol. Ironically I do notice that I get a lot more done when I am in a relaxed state of mind vs frantically chasing the $$$. Whenever I "chase" money, I lose money.
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  • Profile picture of the author fastcooler
    Mark, thank you so much for your post! It is one of the most motivating one that I read till now. Congrats for your efforts and for your ideas. I also hope to spot some good niche as you!
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    • Profile picture of the author mgolder
      Thank you for the post. This is the stuff that keeps me going when I am stuck in a rut. Great Post!
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      • Profile picture of the author bbncu
        Wow, thanks Mark for the enlightenment...man I'm the one that is pushing it too much before that eventually I got burned out..but I now I try to stick to a plan and treat this IM as a business with specific times to stop and have more time to enjoy my family...I'm not making as much as other people here..but I'm happy
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  • Profile picture of the author smodha
    Thanks Mark. I thoroughly enjoyed this post.

    I totally agree with you. Life is about balance...
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  • Profile picture of the author Rod Cortez
    I don't have much to add except to say that was an EPIC post. I love reading stuff like this.

    Thank you for taking the time to share your own experience.

    Oh, it just hit me: the word that popped into my head was meditation. Not only has it lowered my blood pressure, but I've gotten some of my best ideas during and after meditation (I meditate about 30 to 60 minutes a day, 3 to 5x a week).

    Being relaxed is HUGE.

    RoD
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  • Profile picture of the author Kenny T
    I enjoyed reading your post even though it was longer than a salespage (sarcasm)
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Kenny T View Post

      I enjoyed reading your post even though it was longer than a salespage (sarcasm)
      No, no, no...

      This would be the cliff notes for a sales letter. The actual sales page would be much, much longer. So much more to say.
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  • Profile picture of the author writeaway
    Sometimes if we hang on too tight, we end up losing out. Having a balanced mind is crucial.
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  • Profile picture of the author BrianCampbelldotcom
    Great post Mark! Thanks for sharing some inspiration that not only helped me just now, but will help many others who read this
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