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Best Plan of Action...Thoughts?

by Kieran Conway
7 replies
Hey guys and gals, I have a question I was hoping for some pointers/advice.
So I have created my first E-book on List-building, but quite a different take on the entire process.
I was going to create a great webinar series to offer on my squeeze page to grow list, but not quite sure how to offer E-book?

Should I offer E-book as squeeze offer and possibly create in-depth webinar series to offer as a potential purchase point?

Its my first product, my first rodeo, hoping for a little advice, guidance,

Thanks Warriors!!
#actionthoughts #plan
  • Profile picture of the author Horny Devil
    Banned
    You're promoting an e-book on list building and you need advice on the best way to market it . . . huh?
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  • Profile picture of the author momtraders
    I would offer a teaser of the webinar, so you get the buyers ready for instant gratification, then push them through your sales funnel, and sell the ebook as the meat and potatoes.

    Good luck!
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    • Profile picture of the author Kieran Conway
      Much appreciated Momtraders.....just wondering if its left hand in or left hand out!!! cheers
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      • Profile picture of the author AsknWhy
        Hi Kieran,

        If you've got an ebook, that means you've already got some valuable content to provide your future customers!

        To dive deeper on how you can get your ebook out there, the first step is how much do you think your ebook is worth?

        It's a simple question, but that price is going to be an indicator of alot of things like...

        How much time >can< you spend marketing it?
        How much money can you spend per lead to convert?
        How much VALUE do you need to provide so that the customer doesn't feel the need to refund?

        Be honest when thinking about your product, we all need to think like the customer and appreciate how we would feel if we bought it ourselves.

        Good luck!

        Originally Posted by Kieran Conway View Post

        Much appreciated Momtraders.....just wondering if its left hand in or left hand out!!! cheers
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        • Profile picture of the author Kieran Conway
          AsknWhy, thats terrific advice!! Many of us-not all of us-assume our product(s) are always top shelf, quality content. I appreciate the way you laid out the balance of my product vs. the time to market it!! What a frivolous task it would be to market a product I valued and no-one else did. Thanks for taking the time to contribute, much appreciated!
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          • Profile picture of the author AsknWhy
            I'm glad I could be of help!

            Make sure you build a list around your ebook! It'll be very valuable to retain a relationship with your readers.

            Spend some time developing an autoresponder sequence that "adds" to your book as an extra KICK of value to the customers who bought it!

            PM me if you need anything else! Cheers,

            Originally Posted by Kieran Conway View Post

            AsknWhy, thats terrific advice!! Many of us-not all of us-assume our product(s) are always top shelf, quality content. I appreciate the way you laid out the balance of my product vs. the time to market it!! What a frivolous task it would be to market a product I valued and no-one else did. Thanks for taking the time to contribute, much appreciated!
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