I've been a member of the warrior forum for quite some time now and I wanted to be able to give back because of a lot of things I learned from this forum. Mainly, I want to share the one thing that completely changed my world when it comes to Internet Marketing… But before that, I want to give you a little bit of background.
Like a lot of people on the warrior forum, I am an unintentional entrepreneur. I never grew up wanting to own my own business. My dream was to work for an aerospace company (which actually happened, and I still have a full-time job with them right now) and retire just like any normal person would at the ripe old age of 60 to 65.
My wife wanted to raise our children by being a stay-at-home mom. I thought this was a great idea but unfortunately, because I live in Southern California and the cost of living is insanely high if you want to own your own home, there was no way in heck that would happen.
Keep in mind, my salary at my full-time job is very, very good yet it's still not enough since we bought at the peak of the housing market in the 2000's.
So, I needed way to make money and started out by finding side jobs here and there fixing computers and building websites. Long story short, I was introduced to search engine optimization in building niche sites about three years ago and was successful in building a few properties That brought in about $400 -$1000 a month between all of them.
Then came Google Panda and they were all gone...
I spent months and months trying to get my niche sites back to where they were, to no avail. That was a good chunk of change that I depended on monthly so losing it really sucked.
I decided to change my strategy and was determined to find a way to continually build traffic as well as build an audience so that I could not only consistently make revenue on the side, but also build the community and help others at the same time.
I wanted a way to instantly receive an ROI on my work, and essentially get paid to build my email list.
The only effective way to do that was to.... build products.
Probably not what you are thinking...
Now, I bought a ton of WSO's and other information products that supposedly taught how to build products that you could sell quickly and easily. There was one problem in nearly all of them though... While they taught you how to make a product, they never gave a solid and easily actionable strategy to take. Plus most of them were about selling"how to make money" products.
You have to keep in mind most people, especially me at the time, never sold any type of information product in their life. Not only that, it is so freaking scary to make a product, and launch it as a WSO (which is what I chose to do - remember though That a WSO is a special offer and you should have the product that you're launching on the forum also at a higher price on your blog.)
As a new information product seller you have no clue how to manage customer service, no clue how to manage refunds, no idea what to expect after launch, No strategy for getting new buyers to buy other products that are are in your sales funnel, and so on. It's not enough just to say here's how to build a "product go and launch it on the warrior forum."
My strategy that works... (for WSO launches)
First off, building a product is easy. Even though most of the WSO's on the forum are about making money in some fashion or another, you don't have to be a search engine optimization guru, product creation guru, or anything like that. This was one of my major hurdles when I first started since I had little experience in making money online, there was no way I was going to compromise my integrity by putting out a bogus product.
Most people overlook this, but you can sell anything to anyone regardless what it is, especially on the forum.
For example, one of the things I knew really well was how to set up a WordPress website. Now, you may think that just about everyone knows how to do this, and it's true, and a lot of people teach how to do it. However, I had a hard time finding anybody that created a product where they not only taught how to set up WordPress, but they gave private label rights.
I knew from my web development and computer repair business that I was constantly having to teach people how to set up and use WordPress. It was a pain that I had to deal with just about every day. So, I created an information product and sold private label rights to it.
If I knew how to knit, I would make a product that taught how to next and offered as a private label product. Why? Because there are warriors out there that have Niche sites based around knitting. If you sell them a private label product about that topic, you save them time and money in the long run.
So what about promoting?
With 4 kids, a full-time job, and a side-business, I don't have much time. Most new product creators set up JV programs, email super-affiliates, create contests - and that's awesome, but I think it's a waste of time. don't get me wrong, that's great to do when you have time to spare - but I don't and I imagine most other people don't.
I didn't go out and seek any affiliates, I didn't going to see any joint ventures, all I did was put it up as a WSO and after a while I had affiliates contact me, I approved them as affiliates, and my products have done pretty darn well.
Anyway, I've created over 15 different products (1 member site, 2 Wordpress plugins, 1 ebook, and 11 video products) and made WSOs out of about 8 of them and here's what I do with each of them:
First, I develop my sales funnel conceptually.
What do I want the buyer to do after they've bought? Who is the type of buyer? If it's someone buying a private label product, most likely they are a business owner, blogger, or some kind of product creator.
So even though someone may buy a course for me on how to knit, if it's a private label product I know that they are going to use that for the most part to sell or build their business in someway so I can then develop products on the backend or offer affiliate products on the backend that are geared more toward business owners. See what I mean?
Why do I only do this conceptually? If the product bombs I am not spending time working on something that doesn't matter!
After that, I start developing my product. It doesn't have to be anything special even just a series of small videos that are 30 minutes or more all together will do the trick.
I then create quick sales copy (I just swipe from the copy from people I admire). I do this on a test thread. Honestly, I don't spend much time on this (which I'll get people who disagree, and they are right. I'd spend more time on it if I had more time).
Next comes submitting the WSO for approval.
Then launch and I immediately add a FAQ thread with pre-populated questions and answers I think of, also a link to my support email.
My heart starts beating quickly for the next 30 minutes. Oh, I also subscribe to thread updates.
I approve affiliates that ask and look good.
Lastly, depending on the velocity of buyers I will either at that time start implementing the sales funnel strategy that I have in mind (creating the follow-up emails), or if it's not going as well as I'd hoped I will just add that stuff later.
That's it... Not that big of a deal...
So why products?
So there's a big reason why I choose to launch products whether on the forum or in some other venue, and that is because it is much faster than trying to build niche sites or, in some cases, faster than finding clients for an off-line business.
I can literally think of a product, create a 60 minute video, Decide whether I want this video to be private label or if I want to sell it without any licensing whatsoever, build a quick sales page, post the product on my blog at a normal price and then launch it on the warrior forum at the sale price.
Rather than spending 3 to 6 months trying to rank a website, I can have a product that is building my list in less than four hours (usually less than two).
Not only that, I'm building a community of people that like what I'm doing. If I'm good at communicating with them and don't spam them all the time, usually I'll have a group of loyal buyers that by just about anything that I put out that is valuable.
2-4 hours vs 3-6 months... Ill take the 2-4 hours thank you.
I ramble - so if you have any questions let me know and I'll clear things up !