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How would you do it? OTO / Reccommendation at the same time?

by klettervirus
7 replies
Hi there!
I would like your opinion on the timing of different offers once people sign into my list.
I offer regular tipps via email, that´s what people sign up for.
After signup, I am currently showing a page with 2 offers: free ebook for a facebook wallpost/tweet, and a OTO for a second ebook (13€ instead of 23).
I think this might be confusing. So my ideas are:
-Free ebook for 3-5 referrals after signup
-OTO offer maybe in the 2nd or third email (~1 week after signup)
or
-OTO offer right after signup
-Free ebook for referrals offer in email as above...

What do you think?
#oto #reccommendation #time
  • Profile picture of the author WillR
    What are the referrals you talk about?

    No one is going to want to refer something they have not yet seen themselves. It won't work. Instead concentrate on delivering value so they naturally want to share your stuff after they have consumed it... but not before. It doesn't make sense.

    Would you share a website with your friends, family or business partners if you had yet to check it out yourself? I sure wouldn't.

    So I think you need to rethink that part of the equation.

    Just focus on delivering value. Forcing people to refer your stuff will never work very well.
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  • Profile picture of the author nidjo
    WillR I think he/she? is just asking how to set up the funnel. I would show my low priced OTO on the "thank you page" right after people sign up, say something like "thank you for subscribing, like to your free report has been sent to your e-mail." and then bellow you have your OTO, which you can as well promote through your followup sequence later.
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  • Profile picture of the author MarcelBehrens
    How about offering the free ebook for signing up to your list? You then can refer to the OTO:

    - in your free ebook or
    - on the Thank You page after signing up or
    - in your AR emails or
    - or all of the above
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    • Profile picture of the author klettervirus
      Thanks guys! That helped me get a new perspective. I will do some cleanup in my funnel ;-)

      Plan:

      -People sign up for my newsletter because they want the newsletter. I deliver a huge amount of value there, around 5-10 mails with tips for every a "sponsored" mail. So I would not want to incentive (right word?) the signup with an ebook, since they want the newsletter anyways.

      -After Signup they will get an OTO.

      -After about 4 mails with value (will check open rates of autoresponder) I will ask for recommendations in exchange for free ebook with additional information.

      Again, thanks for the input! If I forgot anything or you are of a different opinion, please tell me....

      Regards, Stefan (he )
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  • Profile picture of the author Stuart Walker
    For people to sign up for a 'newsletter' (sounds kinda boring, don't you think?) your sites content would have to be pretty good. A newsletter...hmmm big deal...not likely to get people excited is it?

    Might be better to offer a good solid freebie in the form of a digital book, video course, free software...something more tangible. You'll find the more value you give people the higher opt ins will be.
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    • Profile picture of the author klettervirus
      Maybe I need to clarify: The Newsletter itself is of tremendous value. It´s for climbers (sportsclimbing), where I offer to send them one climbing-tip every week, free of charge. They get a valuable tipp every week.Some of my subscribers still open those mails after 2 years! (~40% tracked)! Only about once every 3-4 mails they get an "ad"-mail with a recommended product. Unsubscribe-rate is really low, in the lifetime of the service (2 Years) less than 15% have unsubscribed. Is that what you mean by delivering value? Or am I missing the point?
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      • Profile picture of the author Stuart Walker
        Originally Posted by klettervirus View Post

        Maybe I need to clarify: The Newsletter itself is of tremendous value. It´s for climbers (sportsclimbing), where I offer to send them one climbing-tip every week, free of charge. They get a valuable tipp every week.Some of my subscribers still open those mails after 2 years! (~40% tracked)! Only about once every 3-4 mails they get an "ad"-mail with a recommended product. Unsubscribe-rate is really low, in the lifetime of the service (2 Years) less than 15% have unsubscribed. Is that what you mean by delivering value? Or am I missing the point?
        Wow, a newsletter with 1 whole tip...every week...and for free? How can they resist!

        Now I'm not saying your tip isn't valuable or your newsletter isn't good but what I'm saying is the perception of a free 'newsletter' (which sounds boring and old fashioned IMO) that contains just ONE tip a week isn't exactly going to set the world on fire is it? Make it more exciting. You don't necessarily have to change what you're sending but just market it a bit better, use more powerful and exciting words and really sell the thing.

        Everyone is giving away a free newsletter or ebook / PDF file these days and it pays to stand out even if it is just by using different words to describe things but even better if you give them something no one else is, something more tangible that has a higher perceived value.

        You get what I'm saying?
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