|The problem with affiliate marketing is that there isn't much money in it. eBay pays about $70 million annually to its 26,000 affiliate marketers, according to court papers. The average payment is around $2,700 a year. Remove Hogan and Dunning from the equation -- Hogan alone was 15% of eBay's total payout -- and the average payment drops even lower.|
Taking out Hogan / Dunning leaves less than $2300 paid to the average affiliate per year. Less than $200 per month.
Keep in mind eBay does not have an open affiliate program. Affiliates have their websites reviewed and must be approved before they can participate, and eBay has proudly stated 90% of affiliate requests are rejected.
(Disclosure: I am an eBay affiliate)
Presumably, this means only "better" affiliates and websites are approved. This is in contrast to ClickBank where anyone can signup and start promoting.
Despite that, the average money being made is meager. Of course, there is no breakdown of how many approved affiliates actually market eBay, and many factors can skew numbers up or down. Still, it is a rare insight into the money being paid affiliates.