Shawn here and today I wanted to share with you the real truth about selling your own WSO's. If you have sold your own WSO's or are thinking of doing so in the near future, this may be eye opening.
Seems like every other day there is a new course or WSO that comes out about how you can create your own WSO's and make Zillions of Dollars overnight.
That Is Simply Not True!
The truth is (and I'm sure a lot of WSO creators will agree with me) the whole WSO section has changed over the past year or so. Gone are the days where you could put up your product and 100's of sales would come in almost instantly just from the people searching the WSO section of the forum.
Nowadays to make any type of significant sales, you need to rely on JV partners and other affiliates to promote your offer to their lists, but that is starting to have it's challenges as well.
With so many new offers coming out each day, JV's (at least the good ones) are becoming more selective on what they promote as they have much more to choose. On top of that they are becoming more demanding on their compensation as well ...
Back in the day, it was ok to offer 50% across the board to affiliates, but with the low cost front end WSO's ($7-$10) the new standard seems to be 100% commissions on the front end and 50%-100% on the OTO.
Don't Believe Me?
Let's look at some numbers and you decide
Let's say you were going to sell a WSO at $10 with an OTO of $27. Let's also assume you were going to stick with the new standard of 100% on front end and 50% on OTO to affiliates. Finally, let's also assume you did pretty well and sold 500 copies on the front end and your OTO converted at 30%. These numbers are a bit high nowadays, but let's just assume you were able to secure a bunch of good partners to promote you.
Here's what this would look like:
500 WSO Sales X $10 = $5000 - You Keep $0 (100% goes to affiliates)
150(30%) OTO Sales X $27 = $4050 - You Keep $2025 (50% to affiliates)
So when it's all said and done you now have 500 customers (buyers) & $2025. Don't forget to take away all of your expenses for developing the product from that $2025.
Not The Life Altering Money That You Were Promised ... Is It???
So now what? Well you do have 500 new buyers. What most people do is just start promoting other offers as an affiliate to this list. Sure you will make a few bucks, but it won't be long before these buyers show up on everyone else's list, get burnt out and unsubscribe...
Now I'm really no here to be a dream crusher, but I just wanted to share with you some of the realities of running your own WSO's.
I actually think that WSO's are a useful marketing tool to generate leads, but if you are going in with the expectation that you are going to make a lot of money from selling them ... you need to rethink your business.
Instead, if you use them as a great inexpensive way to get people in the door and then if you have a sales funnel that pushes them through to a high ticket webinar or high ticket coaching program, you will probably do very well.
Unfortunately, most marketers are short sited and don't have such a system in place and end up being disappointed from their WSO results.
Would love for other WSO sellers to chime in on this.