Should I sell my ebook cheap because it is only 13 pages?

11 years ago

If the information contained is REALLY valuable and worth a good bit of money to the buyer then the size isn't important.

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stoltingmediagroup

11 years ago

Originally Posted by Curtis2011

Do you think it is 'justified' to sell a 13 page ebook for a solid price (anywhere from $27 to $97) if I know that the information contained in the pages is worth hundreds of dollars to the buyer?

You can sell anything at any price if you are excited about your own product and have the ability to share that excitement and convince others of the value. However in order for you to sell a 13 pager at between $27 and $97 to warriors, your sales page is going have to be one hell of a doozy!!

Meaning it's going to have to be the best pitch they've seen in the last few years.

You could consider taking your 13 pages and reformatting them into additional product formats such as videos, power points, audios, etc. Or, how about offering a one on one skype lesson to folks as an upsell or as part of the package. Maybe then you can begin to look at charging the prices you mention. I think folks would pay for that.

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Curtis2011

11 years ago

Originally Posted by stoltingmediagroup

You can sell anything at any price if you are excited about your own product and have the ability to share that excitement and convince others of the value. However in order for you to sell a 13 pager at between $27 and $97 to warriors, your sales page is going have to be one hell of a doozy!!

Meaning it's going to have to be the best pitch they've seen in the last few years.

The thing is, the technique is so simple that there isn't much "selling" to be done.

It has basically one single benefit: it will decrease your outsourcing costs when hiring new freelancers to work for you by 10 to 20%.

Originally Posted by John Romaine

Question - have you sold any yet?

Nope. I just wrote the ebook the other day, after having the idea of writing it rolling around in my head for awhile.

I think I will be handing out review copies sometime soon and getting 5-10 reviews on it before selling it.

Originally Posted by Corey Geer

In the long run, how much could it save your customers (the product you're selling)?

The product is a technique that helps you lower your outsourcing costs.

I myself have used it to save more than $200 on a single outsourcing job before.

So it could potentially help people save hundreds of dollars a year, or more. It really just depends on how much they are going to pay for outsourcing.

Originally Posted by WillR

Don't be afraid to charge what your product is worth. Quantity of information should never be the deciding factor of value. I have seen many big courses in the past that were just full of worthless information. I have also read many short 1-2 page reports that contained more actionable information than most huge courses I have gone through.

Focus on quality of information not quantity.

Thanks for this. I'll keep this in mind.

Originally Posted by John Romaine

Who cares if you don't make the $27 on the front end, if they decide to work with you in the back end at $97 a month.

I have nothing else to sell them at the moment.

Originally Posted by MissTerraK

I don't want to burst your bubble, but being a freelancer myself, the first thing that came to mind when I read about your description of your ebook was what if freelancers bought your book? They would know what to look for when others try to get their services for a discounted price. Or was that really your intent? There are a lot of freelancers out there.

There are so many freelancers in the world that even if 1000 of them had this ebook, it probably wouldn't make a difference to its effectiveness at all.

---

Thanks for all the responses guys. I will be giving a few review copies away soon to gather feedback and then move on from there.

Thanks

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John Romaine

11 years ago

Gather some statistical data before you list your WSO.

I often price low in order to make sales (this way you can accumulate data) then over time (typically monthly) raise the price. This does two things ...

1. Allows you to at least make sales. If you start high and price down, you wont make the same number of sales, and therefor won't be able to gather the data you need.

2. As said above, you need factual data in order to make better decisions. Once you can see the "drop off point", essentially where sales decline because you've exceeded the point at which people are willing to get their credit cards out - then you know (based upon the data you have) what the best pricing point is.

Question - have you sold any yet?

If so, get feedback from your buyers. Ask them if they are okay with the length of the book. Get them on Skype - talk to them.

Remember to always base your decisions on real data - not assumptions.

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Corey Geer

11 years ago

If your eBook can make people hundreds day with absolutely no effort with a NEW secret the Gurus don't want us to know about, then the obvious answer is to sell it for $7

I kid, but you should realistically sell something for:

1) What you feel it's worth.
2) Depending on how much value it will be to the reader/buyer.

A backend product is a marketing tactic to make a buyer feel like they're getting more value from a buy. Infomercials and marketing firms have been using this tactic since the salesman was born.

"BUT WAIT! IF YOU CALL RIGHT NOW, WE'LL DOUBLE YOUR OFFER AND GIVE YOU THIS BACK MASSAGER FOR FREE!"

In the long run, how much could it save your customers (the product you're selling)?

How much would YOU buy it for? As far as refunds, I honestly don't know if there's a clear cut way to avoid refunds completely. There will be people who buy a product, and immediately request a refund after downloading it without even opening it up. That's just how some people are.. they want everything for nothing.

Cheers,
Corey

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WillR

11 years ago

Don't be afraid to charge what your product is worth. Quantity of information should never be the deciding factor of value. I have seen many big courses in the past that were just full of worthless information. I have also read many short 1-2 page reports that contained more actionable information than most huge courses I have gone through.

Focus on quality of information not quantity.

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John Romaine

11 years ago

You should also be thinking deeper.

Use the ebook to get them onboard and into your back end offers (upsells)

Who cares if you don't make the $27 on the front end, if they decide to work with you in the back end at $97 a month.

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alvinchua91

11 years ago

You should engage in value-based pricing. So, charge it according to its value. For example, if it's 13 pages long, but it teaches buyers a guaranteed way to succeed (in whatever niche your book is in), and people do see solid results with it, I don't see why you can't charge it at a 'higher' price.

It's all about the value, never about the quantity.

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tac88

11 years ago

I was always tough that you do not price a product by the size of it that you should price it buy the quality of the product!
So if the product does what it says it could do and you think the quality is there !
Then charge more !!
My best
TBone

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MissTerraK 11 years ago

I don't want to burst your bubble, but being a freelancer myself, the first thing that came to mind when I read about your description of your ebook was what if freelancers bought your book? They would know what to look for when others try to get their services for a discounted price. Or was that really your intent? There are a lot of freelancers out there.

On the other hand most freelancers that I know stick by their pricing because they know their work is worth what they charge and won't work for less. They have repeat clients that keep them busy enough.

Sorry, just thinking out loud here. Well thinking in print anyway...

Terra
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Meharis

11 years ago

Originally Posted by Curtis2011

I recently wrote a short ebook on how to use a method I created for getting lower prices when hiring freelancers.

The method is solid and I've used it myself to save hundreds of dollars before.

But my concern is... the ebook is only 13 pages long.

Do you think it is 'justified' to sell a 13 page ebook for a solid price (anywhere from $27 to $97) if I know that the information contained in the pages is worth hundreds of dollars to the buyer?

I'm asking because I'm considering creating my first ever WSO with this product, and I don't know how to determine what price I should offer it at. The ebook is definitely valuable, but I'm personally afraid of selling it for like $37 and having people ask for a refund simply because of the short length of it. (Has this ever happened to you?)

I also realize that the WSO section is supposed to offer good deals for us Warriors, so I don't want to "extract" the maximum possible amount of money from everyone that buys it. Ideally, I'd like to keep the customer happy but also make a solid profit for myself.

Also, another issue in mind is that I don't have a "backend" product to offer. I know a bunch of WSO's just basically farm your email address for a low price (or sometimes even free) then offer you upsells after-the-fact. Well, I won't be doing that, at least not in this case, as I have no other products to sell, at least not to this crowd.

Your thoughts? How much can a 13-page ebook sell for?

Total pages have nothing to do with quality and saving money in this case.
Marlon Sanders can sale 1 Page for $3000.00 because what he sells is great.

Are you well known to sell an ebook for $97.00..? Even $27.00..?
How about if you give away your report to build a nice list and reputation?

The rest will come around before you know it.

What I'm telling you is what I would do if I were in your shoes.

Meharis

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datingworld

11 years ago

Quality matters a lot not Quantity.
If your Book is of Quality one, then dont afraid of charging whatever you think is the reasonable price.

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dalegolden

11 years ago

It really depends on the quality of the information your ebook contains. Your book have got only 13 pages, it does not mean that you should make it cheap. It is easy to extend a few sentence and write it for hundreds of pages. You should make the price which it actually deserves. Giving away a few free copies may help you.

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zerofill

11 years ago

If the method is sound, and saves customers a lot of money. Charge what it is worth.

If you are selling it on forums though, just realize that there is a lot of $7-$17 price ranges stuck in people's heads lately. But granted a lot of what is being sold isn't worth $0.25.

So you can look at it a number of ways.

Sell low, and get volume.

Sell high, and get less sales, possibly more money, more likely less.

However the people on your list will be more serious. More likely to buy more from you if they liked that product.

People that pay more for it, are more likely to use it, more likely to give you real reviews.

I myself don't have a problem paying $200 or more for something if it will save me 10%-20% every time I use it.

But that is the difference between someone who is serious about building a business, and someone that is doing a hobby, or just trying to make some extra money on the side.

Allen Says, actually had a post in the war room a long time ago. It was about basically, reports of data collected (if I remember correctly), that he was paying good money for. Those reports might be relatively short. But they saved time, made him more money, so they were worth it. Which is a perfect example of what many have told you here.

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JoeMack

11 years ago

The correct answer in a perfect world would be that the information contained in an ebook should dictate the price.

However, we live in reality and the number of pages DOES matter to buyers.

Can you sell a 13 page ebook for $97? Will you have some buyers? Yes. Will you have happy buyers? Well that depends on the quality of the information that you provided.

But you are probably going to have a number of buyers who will not people happy being a hundred bucks for about a dozen pages.

Much Success,

JoeMack

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JohnMcCabe 11 years ago

Are you most interested in the highest possible price or the greatest possible revenue? The two aren't necessarily connected.

In the right hands, your information could be worth hundreds of dollars. The trick is, you have to identify those to whom it would be worth that much and establish that worth with them. A WSO is going to have a tough time doing that. Kind of like trying to sell vintage collector cards at a flea market. The only people willing to pay the price will be those who recognize the value.

On the other hand, $7 for a 13 page report in the WSO section is an impulse purchase. Anyone even remotely interested in hiring freelancers or outsourcing is a potential prospect.

Which would rather do? Sell 10 copies @ $97 or 150 copies @ $7? (I'll leave the arithmetic as an exercise for the class. )

I'm not a big fan of dime sales, but this might be one of the times where it would be appropriate. Your price will go up until you hit the point of resistance.
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colinph970

11 years ago

Would you rather buy one page of real quality content for $100 or 1000 pages of crap for $1? Quality is what counts so don't worry about the length of the ebook!

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datingworld

11 years ago

Originally Posted by colinph970

Would you rather buy one page of real quality content for $100 or 1000 pages of crap for $1? Quality is what counts so don't worry about the length of the ebook!

Thats it, Quality comes first, not quantity

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Kenny T

11 years ago

Price your ebook based on the value it is providing

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JensSteyaert

11 years ago

Yes you can sell it for $27 and list it on clickbank, and then launch a Wso and sell it for $7-$9 or something. That's the strategy i would use.

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mrgoe

11 years ago

If it`s something that brings big chunks of money fast, of course you can charge more. It`s not about quantity, it`s more about quality when talking about content.

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TravisO

11 years ago

If it is a high quality 13-page, then sell it on high price. But usually 13 pages ebook is not that good. That is supposedly be very cheap, or you can just give it for free. Try making 80 to 90 pages eBook.

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retsced

11 years ago

Originally Posted by TravisO

If it is a high quality 13-page, then sell it on high price. But usually 13 pages ebook is not that good. That is supposedly be very cheap, or you can just give it for free. Try making 80 to 90 pages eBook.

I couldn't disagree with you any more. How many 80 to 90 page eBooks are gathering dust on people's hard drives that have never been put to use? I'd say an awful lot. Short to the point reports that solve a specific problem are almost always far more valuable to the reader.

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CollegeCEO

11 years ago

Don't focus on the length of your book. There are sooooooooooooo many WSO's that get sold here that are 50 pages long when they should have only been about 7 pages max. You know the ones I'm talking about. The first 5 pages talk about the author, the next 10 pages give some intro to the method that really isn't helpful at all and then there's tons of fluff in between.

Price your book based on the value it provides, not the length.

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Mike Hill

11 years ago

Sell your product for what it's worth... hence the value it brings to your customers who use it. Communicate the value in your sales message clearly...

When writing your sales copy make sure you overcome the objections that have been raised in this thread and address the low page count. Turn that into a benefit. Addressing objections truthfully allows you to gain credibility because nothing is ever perfect and when you address it your customers won't be surprised with something as trivial as page count.

Believe it or not but most people equate page count to value so address that head on and show them that page count has nothing to do with value.

Compare apples to oranges instead of apples to apples to communicate the perceived value effectively. For example don't compare your product to other products that are similar, that does nothing. Instead, compare your product to the value you are giving them inside, like

"I held a seminar that cost $400 dollars to attend. I shared a lot of valuable information in those 3 days and the one thing everyone commented on the most was the part about How To Hire Quality Freelancers And Save $200 - $300 Per Job. Since those seminar attendees loved this information so much I thought I'd package it into a small 13-page straight forward guide so you can get right to it without wasting any time and benefit immediately, just like those who attended my seminar.

... and then go on to explain about the value and reemphasize the fact that those people paid $400 to attend the seminar. Something like that anyway... That's just a quick 3 minute example off the top of my head.

Make sure it's truthful and cover all objections with "reason why" copy and you should be fine charging what it's worth.

PS. Get away from calling it an eBook... The term eBook is associated with a low dollar value in people's minds thanks to Amazon Kindle.

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ParkerArrow

11 years ago

People will cry "scam" immediately to let you know if you need more content or a lower price.

Hint: more content.

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JohnMcCabe 11 years ago

While it's hard to disagree with the notion of selling the info for what it's worth, one has to keep in mind that "what it's worth" may be different in different marketplaces.
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  If it's an unknown golden nugget.. Then it's worth exactly that.. "GOLD"
  
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jbsmith

11 years ago

Does your method work for ALL freelancers (writers, code writers, consultants, etc...?) or are you referring to freelance writers only?

I would tend to test a mid-point in the $27-$37 price point for a product like this to try and balance volume & profit margin to get the most out of your promotion.

With maximizing volume you will build a strong customer list that you can then poll for feedback on selling them additional back-end information, tools or services.

For example, customers who will want to save money on freelance material will also likely want copywriting help to assist selling whatever they are having developed...

You may also want to look at packaging interviews or additional tips with your method as well to help fill out the information so they have multiple things to try.

I can also see a "How To Work with Freelancers" guide to help make sure your prospects know where to find them, how to define their project, how to get the best quality for least cost, etc... These could be bundled into a follow-on product or added to your 13-page product to make it a 30-40 page product that sells for more.

Jeff

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jmharris48

11 years ago

Although I haven't written many ebooks I think that the price should be based on the number of pages your ebook contains...

Instead I believe that the price should be based off of the amount of content it contains and how valuable the content is...

That is how I would price your ebook if I was you!

Goodluck and stay successful my friend!

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Raydal

11 years ago

The answer is simple.

DO NOT CALL IT AN EBOOK.

Call it a "Manual" a "Confidential Report" and you'll be safe to
sell it at any price you want.

-Ray Edwards

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seobro

11 years ago

This is what I do, but if you want to make money... please make it longer so you can sell it for $2.99 on kindle amazon. A price less than $2.99 means 35% royalties and with $2.99 you get 70% which means approx $2 per book you move. I like to sell through amazon. Getting into the hot new releases is a proven winner.

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Elshereef

11 years ago

It's your first WSO AND it's only 13 pages! I think you should sell it in a low price so that people willing to buy your next WSO in a higher price.

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samanthamilner Banned 11 years ago

Size really doesn't matter. I charge the same for 30 page ebooks as I do for 100 page ones. The question you have to ask yourself is will people pay that for it.

Information is only worth what people are willing to pay for it!

However $27 does seem expensive for the WSO section as I very rarely see one in there over a tenner. You could only get away with this if you have a big customer base and have a good reputation.
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