Today, I want to share something that might make a lot of you think "Pff, everyone knows that?!".
Here it goes "To make money, you have to be selling something"
That applies across all of business, agreed? It's a pretty basic principle, and one that I learnt at a very young age.
I have been talking to quite a few people recently and I found it a little interesting that people did not understand this rule.
See, Internet Marketing can be a very shady thing, I used to thing so, I interpreted Internet Marketing as a massive scam.
That's because about 40% of it is, however the other 60% is made up of genuine individuals who work hard at providing useful content and resources for people.
As I mentioned above, to make money, you have to be selling SOMETHING.
Let's break that down:
- A Service (web design, SEO, content creation...) - Which you sell to someone
- A Product (A premium WordPress theme, an ebook...) - Which you sell
- Advertising space - Google Adsense for example, they don't pay you first, but they pay when you give them results, your basically selling a space on your site to them.
The list goes on...
Notice the things above where all IM related, and everyone of them was selling something or another.
Q. So your saying that you can sell anything?
A. Sure, if it's good!
What I mean by that is, don't be in the 40% of scammers out there. Don't be someone who spends 5 minutes working on an ebook that consists of basically stolen content, and then sell knowing fully that the person will not get value out of it.
Remember that rule, then make sure what you are selling is of good quality.
Be a genuine marketer!