The More You Give, the More You Get... and the more money you'll make

Giving is essential to every single marketing campaign.

It's also one of the most powerful ways to establish and build your authority.

Here's the catch:

You have to freely give to the people you want to help; the people who benefit from your product or service - without any expectation for reciprocation.

"WHAT?!?!"

A lot of marketers only help their audience to generate an SEO presence, build a list, get more YouTube views, receive more Facebook likes, etc.

And there's nothing wrong with receiving those kind of results for your efforts.

But that's NOT why you do it; that's not why you take the time to help people - like only you can.

I can't tell you how important it is to help... for the sake of helping.

It's like the old adage goes:

"It's not what you do; it's how you do it."

Man, it's so true.

You can't make decisions from the perspective of what kind of return you'll get.

Well...

You can.

But all the authenticity in your efforts is virtually drained.

And the results you would have received - if you just freely gave of yourself aren't revealed - leaving you frustrated, burnt out and cynical.

Do you understand the difference?

When you freely give - whether it's in the form of a blog, a forum post, YouTube video, Tweet, Facebook Wall post... or even writing a free Guide...

...the results you get in return are truly, well... magical.

When I first started out in I.M., I gave a lot.

Nobody knew who I was... or why they should take the time to listen to me.

And it was really important for me to clearly demonstrate that what I had to say was worth reading, hearing and utilizing.

So my whole marketing strategy revolved around giving.

Let me tell you:

There's no other feeling in the world than receiving that first sale on the back of your helping efforts.

It's frickin' orgasmic. (Think Tantra - not wham, bam, thank you ma'am.)

A funny thing happens when you receive results from genuinely wanting to help people; it makes you want to help people even more.

And the more you genuinely help people, the more money you'll ultimately make.

It's effortless.

It's also the only way to market your business (that I know of) that grows your passion and excitement, rather than depleting it by trying to follow the old formulaic paradigm.

Because when you feel appreciated, you want to give even more.

Think about it:

How many times have you experienced wanting to help people more when you feel excited about being seen for your giving-efforts?

How many times have you broken through negative energy/emotions by simply feeling appreciated and acknowledged for who you are and what you offer?

Really take a look at the word, appreciation.

It means growing and expanding.

So when you feel appreciated for the insights you share, your business grows and expands...

...and so does the amount of money flowing into your PayPal account.

It's a simply, but powerful Universal Law.

Even RIGHT NOW - as I'm writing this, I'm already receiving a return on my time; I'm breaking through the resistance I had to sit down at this blasted keyboard.

And now...

I'm ready to work.

I'm ready to absolutely crush it.

I'm ready to leverage the passion I'm feeling at this very second by writing copy that will make me and my client a lot of money.

I just had to give a little - to get this feeling.

And this feeling will create a massive avalanche of money-making, extremely productive work.

It feels good.

Try it.

Mark

P.S. I wouldn't have made a million dollars last year (and only working an average of 4 hours a day) - if I didn't give. To sum up this post: Giving is the fuel that easily keeps your business growing...