The Biggest Myth That Causes Most People To FAIL and stay BROKE!

It is very similar to the concept "where there is smoke, there's fire."


Where there is saturation, there is money.

It just takes a different approach to maximize efforts.

JoeMack

Great point here...Not enough people take action or remain persistent and that is why us other marketers make a good living online....There is so much money to be made out there with consumer spending rising every year, I can't believe more people do not work from home....I will never go back to working a job again!

I sort of agree. I think it's more that you need to be motivated enough to find a way that is better, not saturated, less competition, more profit potential. This you would do through continuous testing and research...

The biggest myth? That there are shortcuts.

Hi Malcolm,

Let me be completely honest with you and say that I have been that person for the last 7 years of my IM career. I agree with everything you just said.

Case & Point: When it comes to keyword research if you want to do something like PPC. One of the very first metrics to look at is competition. This means if I typed in something like "shed building" in google. What I see is about 9 people paying for their clicks on the right. This tells me that the market is saturated right? Well it actually tells me two things. Yes it is saturated but it also tells me that there is plenty of money to be made. So when I go from here, I can easily say, "man I can't go into that niche because it is saturated." But the truth is those people are advertise there on the regular are the 5% of people who actually took action and tested and tweaked until they became a regular in that particular PPC niche.

So that being said, I agree with you Malcolm. I have bought so many ebooks and products online about making money and at one point I was only reading them and doing nothing - the 90%. Then I started reading them and doing something with the information but quit at the first sign of an obstacle - the first 5%. NOW, I've decided to be the last 5% which means taking action. So for the first time in 7 years I finally drove my first 25 visitors to my site after just one day of taking action just a few days ago. That was only one day. Still a long way to go but it just shows what can happen when we, as aspiring entrepreneurs take action.

I agree with you 100% Malcolm. Good post. Keep them coming.

-Lawrence

What about the Daily Deal Sites like groupon and all the rest of them. I believe that the deals are in a saturated market. I am sick of seeing these deal sites and the poor quality products and services I received.

yes I agree with you , you need to be focused on making money and driving traffic to your website rather than thinking the product is saturated .

Saturation isn`t a myth. There are a lot of methods that don`t work because a lot of people tried them. Saturation can be related to niches too. When there`s a 1900 searches niche that is attacked by 50 IMers is a saturated one, you should be an SEO Specialist.. :|

Now Malcolm,

Let's be fair here. Saturation does exist and saying it doesn't is also a myth.

In a recent Forbes article Feb 2013 even Walmart states that markets can be saturated and does effect earnings.

Here's the link:
Wal-Mart's Slow U.S. Growth Needs International Muscle To Drive Earnings

Being the largest retailer on the planet who doesn't believe in myths but they do believe saturation isn't a myth and is effecting their growth.

I just did a quick search on google so I have no idea whether these figures are correct.
8 new internet users a second doesn't sound that many.
7 billion people on earth, one third of these third already on the internet and growing

I'd like to try to saturate that market wouldn't you?

Information overload I think is he biggest "killer" when t comes to people failing and not taking action...They get so wrapped up in the latest and greatest product and do not stick to any sort of game plan...

This is on point Malcolm!

What you wrote reminds me of when marketers state that "SEO Is Dead", "Backlinking Is Dead", or "Article Marketing Is Dead" (We all have heard that one!LOL).

NOTHING is DEAD and NOTHING is SATURATED (In Malcolm's Voice!)

As online entrepreneurs we have to release our inner creative genius and find different angles to run our businesses.

You are right, it is a low percentage of aspiring online marketers who buy product and never take action. I will say that many other things besides lazy may be the cause for them not taking action, like the structure of the course etc.

Overall saturation only exist if you believe it!

Cool Tip Malcolm!


Marc Bell