The New Selling Paradigm Part One
The New Selling Paradigm begins with asking yourself this question:
"Do people authentically benefit from my offering?"
Equally important:
"Am I passionate about broadcasting my solution to the people who benefit the most?"
The answer to these two questions must be a decisive... YES!
If you didn't answer YES!, you're not ready to join The New Selling Paradigm, yet.
So what is The New Selling Paradigm?
Well...
At it's core, it's just a simple shift of your perspective.
In fact...
It's not actually selling at all; not in the traditional mold of product-pitching.
The New Selling Paradigm is offering people the opportunity to benefit from your product or service.
Okay, okay, okay...
Now stop...
Did you get it?
It's possible that "ah-ha" moment didn't hit you with the force of a freight train - like it should have.
Do yourself a massive favor, and...
Really feel the difference between selling your solution... and offering people the opportunity to enhance their lives - in some way, shape or form - by purchasing your product or engaging in your service.
This shift of perspective is the foundation for you; your company; your brand to come across as existing for the single purpose of helping people with your solution; your vision.
Do you get the difference?
Well, let's take it a step further:
You're not trying to persuade or convince people that yours is the solution they've been searching for.
Nope.
Instead...
You're pulling out all the stops to purely communicate the full value of what you offer.
When you're totally aware, excited and passionate about sharing the full value and impact your solution can create in people's lives, you've just utilized the most organic form of selling there is.
Again...
Do you get the difference?
Let's take it a step further:
When you authentically want to help people and give them the opportunity to benefit from your product or service; your solution...
...there's a natural tone of urgency - so you never have to contrive the message of, "The sooner, the better."
As long as you're fully sharing the value of your solution and demonstrating your sincere desire to help, the people who benefit the most will instinctively want to seize the moment.
Do you get the difference?
Look...
There's a lot of junk out there.
There's also a lot of amazing products and services that never see the light of day - because business owners are coming from the old perspective.
We're not in the same selling environment that existed even just five years ago.
Your market (whatever it is) is experiencing more obstacles, objections, misplaced hype and broken promises than ever.
Sure...
It's not your fault that other entrepreneurs have muddied the waters in their attempt to drain every dollar they can out of YOUR prospects.
However...
It is your responsibility to instill a new sense of credibility into your market - by exercising this simple shift of perspective.
Granted...
To the untrained eye, The New Selling Paradigm might seem like marketing as usual.
But it's not.
When you genuinely want to help people; when you passionately want to offer people the opportunity to change or enhance their lives with your solution...
...they'll feel it.
Remember...
You've got to very clearly communicate the value of what you're offering.
You can't just assume people will get it.
They won't.
And no...
It's not hype - when you're articulating the true value people receive when they embrace and take action to utilize your vision.
It's not hype - when your marketing message(s) resonates with the people who benefit the most.
That's something a lot of entrepreneurs don't fundamentally understand.
Of course...
Don't take my word for it.
Test it yourself.
Challenge yourself to create an entire campaign; a complete sales funnel from the perspective of The New Sales Paradigm.
See what happens.
I know you'll enjoy the process more than anything else you've ever embarked upon in your marketing career.
It'll rejuvenate your passion and fill you with a sense of honor that push selling just doesn't instill.
Mark Pescetti
P.S. It goes without saying (but I'll say it anyway...) You've obviously got to have a product or service you deeply believe in to participate in The New Selling Paradigm. Did you just yell out a huge YES?!?! I hope so...
"Do people authentically benefit from my offering?"
Equally important:
"Am I passionate about broadcasting my solution to the people who benefit the most?"
The answer to these two questions must be a decisive... YES!
If you didn't answer YES!, you're not ready to join The New Selling Paradigm, yet.
So what is The New Selling Paradigm?
Well...
At it's core, it's just a simple shift of your perspective.
In fact...
It's not actually selling at all; not in the traditional mold of product-pitching.
The New Selling Paradigm is offering people the opportunity to benefit from your product or service.
Okay, okay, okay...
Now stop...
Did you get it?
It's possible that "ah-ha" moment didn't hit you with the force of a freight train - like it should have.
Do yourself a massive favor, and...
Really feel the difference between selling your solution... and offering people the opportunity to enhance their lives - in some way, shape or form - by purchasing your product or engaging in your service.
This shift of perspective is the foundation for you; your company; your brand to come across as existing for the single purpose of helping people with your solution; your vision.
Do you get the difference?
Well, let's take it a step further:
You're not trying to persuade or convince people that yours is the solution they've been searching for.
Nope.
Instead...
You're pulling out all the stops to purely communicate the full value of what you offer.
When you're totally aware, excited and passionate about sharing the full value and impact your solution can create in people's lives, you've just utilized the most organic form of selling there is.
Again...
Do you get the difference?
Let's take it a step further:
When you authentically want to help people and give them the opportunity to benefit from your product or service; your solution...
...there's a natural tone of urgency - so you never have to contrive the message of, "The sooner, the better."
As long as you're fully sharing the value of your solution and demonstrating your sincere desire to help, the people who benefit the most will instinctively want to seize the moment.
Do you get the difference?
Look...
There's a lot of junk out there.
There's also a lot of amazing products and services that never see the light of day - because business owners are coming from the old perspective.
We're not in the same selling environment that existed even just five years ago.
Your market (whatever it is) is experiencing more obstacles, objections, misplaced hype and broken promises than ever.
Sure...
It's not your fault that other entrepreneurs have muddied the waters in their attempt to drain every dollar they can out of YOUR prospects.
However...
It is your responsibility to instill a new sense of credibility into your market - by exercising this simple shift of perspective.
Granted...
To the untrained eye, The New Selling Paradigm might seem like marketing as usual.
But it's not.
When you genuinely want to help people; when you passionately want to offer people the opportunity to change or enhance their lives with your solution...
...they'll feel it.
Remember...
You've got to very clearly communicate the value of what you're offering.
You can't just assume people will get it.
They won't.
And no...
It's not hype - when you're articulating the true value people receive when they embrace and take action to utilize your vision.
It's not hype - when your marketing message(s) resonates with the people who benefit the most.
That's something a lot of entrepreneurs don't fundamentally understand.
Of course...
Don't take my word for it.
Test it yourself.
Challenge yourself to create an entire campaign; a complete sales funnel from the perspective of The New Sales Paradigm.
See what happens.
I know you'll enjoy the process more than anything else you've ever embarked upon in your marketing career.
It'll rejuvenate your passion and fill you with a sense of honor that push selling just doesn't instill.
Mark Pescetti
P.S. It goes without saying (but I'll say it anyway...) You've obviously got to have a product or service you deeply believe in to participate in The New Selling Paradigm. Did you just yell out a huge YES?!?! I hope so...
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