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How much longer can Interruption Marketing Last?

by Russell Mark
8 replies
I'm not sure who coined the term 'Interruption marketing', perhaps it was Seth Godin but don't quote me on that.

I'm interpreting it a little different to most. What I mean by Interruption Marketing is getting in the way of buyers and sellers, e.g. affiliates.

Personally I think the days of affiliate marketing are numbered. Search algorithms, personalized results and social networks are getting better and better. People who produce awesome stuff can quickly get people's attention without knowing any Internet Marketing.

For example, writing a 'lose 10lbs of body fat in 20 days' article would take a crack team of SEO experts several months to get a million views. But a simple 10 minute youtube video of a guy 'losing 1 lb every minute - watch 2 days weight loss every minute' could easily get a million hits in a month without him doing any sort of promotion. A simple link to his howto ebook in the description and he could be making bank.

I really do believe we should be focusing on making awesome products/services and doing awesome things. Marketing will be more important than ever but great marketers probably won't need affiliates anymore.

Your thoughts?
#interruption #longer #marketing
  • Profile picture of the author Michael Ten
    Interruption marketing will only last as long as humans accept its existence. Once humans stop accepting it, then for the most part it will cease to exist.
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    • Profile picture of the author sweetbribes
      Affiliate marketing or "interruption"-marketing as you called it could conceivably exist for as long as humans communicate with one another.

      Affiliate marketing is called so many things: word-of-mouth, associate marketing, relationship marketing, referral marketing, and so forth and so on...

      Marketing via social networks like Facebook instead of via SEO is still affiliate marketing in some fashion. I can see how using affiliates to promote one's own products/services might not be as necessary if using social marketing.

      After all, the family, friends, and fans who recommend your products/services are really just free affiliates. And some ambitious marketers already try to turn their social network contacts into more traditional affiliates via various means.

      Sadie
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    • Profile picture of the author Kenster
      Originally Posted by Russell Mark View Post

      I'm not sure who coined the term 'Interruption marketing', perhaps it was Seth Godin but don't quote me on that.

      I'm interpreting it a little different to most. What I mean by Interruption Marketing is getting in the way of buyers and sellers, e.g. affiliates.

      Personally I think the days of affiliate marketing are numbered. Search algorithms, personalized results and social networks are getting better and better. People who produce awesome stuff can quickly get people's attention without knowing any Internet Marketing.

      For example, writing a 'lose 10lbs of body fat in 20 days' article would take a crack team of SEO experts several months to get a million views. But a simple 10 minute youtube video of a guy 'losing 1 lb every minute - watch 2 days weight loss every minute' could easily get a million hits in a month without him doing any sort of promotion. A simple link to his howto ebook in the description and he could be making bank.

      I really do believe we should be focusing on making awesome products/services and doing awesome things. Marketing will be more important than ever but great marketers probably won't need affiliates anymore.

      Your thoughts?
      Originally Posted by Michael Ten View Post

      Interruption marketing will only last as long as humans accept its existence. Once humans stop accepting it, then for the most part it will cease to exist.

      Affiliate marketing in the traditional sense has been around forever and will be around forever. The commission based sales process has been around since the very beginning of commerce!

      The internet is getting bigger and bigger with more traffic sources, social media platforms, and media options so service and product vendors will always use affiliates.

      The industry will change, but affiliate marketing will never go away.


      Same with interruption marketing...my definition is a bit different from yours but interruption marketing will always be around. It's one of the tougher marketing arenas but I don't see how it can even go away
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  • Profile picture of the author Monja
    i agree with sadie, affiliate marketing won't go any time soon. it can't - not just we as online marketers might be into it but also insurance companies, etc etc - they all work commission based and more often than not it´s well worth NOT to have your own product.

    when you focus on creating awesome products, you better hope affiliate marketing will always be there because that is what will make your product successful (of course you can do other things as well) but honestly, i love my affiliates :-)

    saying all this, i think the best is to mix - create your own product and have affiliates; and, additionally, promote other people's GREAT products :-)
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  • Profile picture of the author Matt Bard
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    • Profile picture of the author JohnMcCabe
      Plenty of flawed definitions floating around in this thread.

      Last time I looked, Walmart was a classic retail business. They buy goods at wholesale prices and resell them at retail prices. Walmart owns the bottle of ketchup you put on the checkstand belt, not Heinz.

      The analogy of the insurance agent, particularly an independent agent, is closer to the truth.

      As for defining 'affiliate marketing' as 'interruption marketing', the OP is confusing a business model (affiliate marketing) with an advertising method (interruption marketing). Matt nailed this one. Both product owners and affiliates may use interruption marketing techniques to achieve their objectives.

      Besides, what's to stop some enterprising affiliate from making that goofy 'lose a pound a minute' video and hitting the jackpot IF it goes viral?
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      • Profile picture of the author Alexa Smith
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        Originally Posted by JohnMcCabe View Post

        Plenty of flawed definitions floating around in this thread.
        This.

        The thread is actually based on a mistaken/misunderstood premise.
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  • Profile picture of the author Joan Altz
    If affiliate marketing dies, then marketing will die. Neither will, ever.
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  • Profile picture of the author Lucian Lada
    From my point of view, a correct affiliate marketing business model is exactly the opposite of interruption marketing. It can join buyers and seller who otherwise wouldn't have met.

    Take for example a person wanting to learn how to fish. How on earth could this person figure out what gear to buy on their own? I couldn't, not without the help of an expert who happens to be an affiliate and redirect me to appropriate gear.
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