Looking for a bit of feedback on my website: clickfitpro.com. I am unsure how to move forward with it and tackle two issues I've outlined below.
1. Over-optimization: Site has been hit by this penalty in the past, but have used google disavow tool to moderate success. My question: Instead of trying to dilute the exact match anchor text down and improve my rank, is it easier to move to a new domain and start fresh? From what I understand in SEO now, you don't need a mass of links, rather a high-quality, diverse selection (~100) of targeted (only a handful exact-match) links to rank -- providing the keyword isn't too competitve and all on page SEO criteria are met.
2. Site Architecture/Layout:
As you can see from my site, the topics are very broad (weight loss, fitness, diet) and not niche specific. My question: Would it be better to dedicate a whole site to a category (i.e. one for women's diets, another for abs etc) or - alternatively - keep everything on one site and add categories (again, one for diet/nutrition, one for abs etc).
I am also considering moving from xsitepro to wordpress but am unsure how to do this, plus the possible ranking complications.
Thanks very much for any input/advice.