How Often Do You Email Your List?

22 replies
I'm trying to figure out how successful marketers make their income consistent, and all I can think of, is that they email their list on a consistent basis. But how often does that have to be in order to keep your commissions consistent? And then what happens after you do make a sale, isn't theres a high chance that your subs won't want to buy from you again, or at least not for a awhile? That would definitely screw with your rates, so how do successful IMers keep it real and consistent?
#email #list
  • Profile picture of the author J Bold
    Originally Posted by nicolasmd2112 View Post

    I'm trying to figure out how successful marketers make their income consistent, and all I can think of, is that they email their list on a consistent basis. But how often does that have to be in order to keep your commissions consistent? And then what happens after you do make a sale, isn't theres a high chance that your subs won't want to buy from you again, or at least not for a awhile? That would definitely screw with your rates, so how do successful IMers keep it real and consistent?

    It really depends. There's no set answer.

    Some every day. Others once a week. Others when they feel like it.

    You will make the most per subscriber in the first 14-28 days after they first buy from you. So, no, after they buy from you they're not less likely to buy. They're actually more likely to buy.
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  • Profile picture of the author Randall Magwood
    Email every 3 days. Everyday and you'll seem like a pest - plus you'll get a high unsubscribe rate. Once a week (if you're selling information products), and they might forget about you. 3 days is right there in the "goldielocks zone". Works well for me.
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  • Profile picture of the author gjohansson1
    It's definitely a question of your own personal testing for your own list.

    A list I had in the MLM niche hated daily emails and I had multiple daily unsubscribes, although I made a lot more money with that list than my current one. I just don't like MLM so I stopped.

    On the other hand, I email my list building list almost daily and get maybe 1-3 unsubscribes per week. It could be that I developed skills over time to reduce that rate and write better, more helpful emails. Then again, I make significantly less income now.

    Which case is better? lol
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  • Profile picture of the author JasonBennet
    It will really depend on your list. I think you will only know the answer when you test it out. But it is better that you email them more than not emailing them at all as your subscribers will forget you.

    Yes, it is important to give values to the subscribers but it is equally important to sell them products too so that you can make money.

    Just my 2 cents
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    • Profile picture of the author Julius Minor
      email 2-3 days.. Good free content/PLR, get them involved from surveys, create solutions (products), and they will continue to buy
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  • Profile picture of the author Jenna619
    sometimes a lot in a single day and sometimes not for a few days..It really depends. There is no secret to when it comes to mailing your list.
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  • Profile picture of the author rmolina88
    Every 2-3 days seems to work for me.

    Although there are people who hammer their lists 8 times a day and are millionaires.. hmm..
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  • Profile picture of the author jfgrissom
    Originally Posted by nicolasmd2112 View Post

    I'm trying to figure out how successful marketers make their income consistent, and all I can think of, is that they email their list on a consistent basis. But how often does that have to be in order to keep your commissions consistent?
    My experience on this has been as often as you have good content for them.
    Though when I started out I accidentally had automatic blog posts going out when they were published, and when I got excited over a weekend and published 10 articles at once - people left. But I wouldn't be afraid of that if I were you. If they like you and you're providing value - they will stay.

    Originally Posted by nicolasmd2112 View Post

    And then what happens after you do make a sale, isn't theres a high chance that your subs won't want to buy from you again, or at least not for a awhile?
    This is not entirely true; back office/up-sales or OTOs (one time offers) that are valuable and relevant to your audience can stack up in very short periods of time. Test and be paranoid (be careful not to make assumptions about what will happen just because you're worried about making a mistake). Make the mistakes now... it's better to get it out of the way as soon as you can.

    IM is all a head game... get your own head on straight first then you can get into the heads of your customer.

    Originally Posted by nicolasmd2112 View Post

    That would definitely screw with your rates, so how do successful IMers keep it real and consistent?
    Build good content, sell products that matter to the content readers, and do everything you can to optimize what you have. Generate as many new leads as you can, and take good care of the leads you do have.

    Offer value first and a lot of your worries simply go away.


    Hope this is helpful.
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  • Profile picture of the author vmove
    2 - 3 day is better
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  • Profile picture of the author smileverse
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    • Profile picture of the author Alexa Smith
      Banned
      This thread might help you, too, Nicolas: http://www.warriorforum.com/main-int...ml#post5300985
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    • Profile picture of the author Stuart Walker
      Originally Posted by J Bold View Post

      You will make the most per subscriber in the first 14-28 days after they first buy from you. So, no, after they buy from you they're not less likely to buy. They're actually more likely to buy.
      There are studies out there that show (sorry I don't have them to hand) that actually a subscriber is more likely to buy from you after 30 days when you've gained their trust more. This first 14 days thing seems to be another one of these things that gets banded about WF (like the each sub is worth $1 myth) and the reality is that all lists are different and it depends on a lot of factors.


      Originally Posted by Randall Magwood View Post

      Email every 3 days. Everyday and you'll seem like a pest - plus you'll get a high unsubscribe rate. Once a week (if you're selling information products), and they might forget about you. 3 days is right there in the "goldielocks zone". Works well for me.
      You can't say 3 days will work for everyone. It doesn't. Some people want to hear once a day, some 3 times a week, some once a month. You test things out, carry out surveys to see what they want and then you come to a conclusion. You won't get it right first time but over time you'll have mastered it.

      Originally Posted by Julius Minor View Post

      email 2-3 days.. Good free content/PLR, get them involved from surveys, create solutions (products), and they will continue to buy
      Endless freebies and PLR...meh. Forget freebies and just give them the information they want, solve any problems they have and create products that they can't help but buy.

      Originally Posted by smileverse View Post

      Email to your recipients frequently is not a good idea, because many people will simply unsubscribe or even report the emails as spam. Generally speaking, two or three times a month is enough. In fact, how often to send email is depending on your products, email content and etc. If you want to know about what is best day to send email, you can check out Comm100's email marketing tutorial.
      In addition, the best way to lower unsubscribes and generate sales leads is to increase the value and quality of your email content. Anyway, content is king. If your email content organized well and made your products attractive, there is no need to worried about your subs won't want to buy from you again.
      Two or three times a month isn't much, you run the risk of them forgetting who you are but again every niche / site is different and it totally depends on you, your content, the type of site you have and what you're emailing them about.

      There's no hard and fast answer here. You need to find what works for you and your list. Balance out the sales and the unsubscribes till you get to a level you are happy with and they are happy with. Don't blast them with affiliate offers, don't pester them all the time with endless promos, don't send them shit or email just for the sake of emailing and make sure every email is useful to them.
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  • Profile picture of the author CynthiaNataline
    I'd recommend emailing your list everyday, but not with junk. Make sure you have good content to share and this is important because you want to build relationship and trust with them. If you only mail once a week, while people in IM niche usually subscribed to many list, many people would just forget who are you and why the subscribed to you. Just don't promote your product daily. Give more and more value, then they will buy from you once you've got their attention of your credibility.
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  • Profile picture of the author digitalsapien
    I think the safest answer to this is every three days. You do not want to email your list daily because for sure, they will unsubscribe since you will sound spammy. Three days. Every three days is better.
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  • Profile picture of the author thedanbrown
    Depending on your list and the responsiveness you should email once a day or once every 2 days... i mail once every day most of my lists but it really depends.
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  • Profile picture of the author KevinChapman
    I think you need to judge by how you feel when you receive stuff, if its good, entertaining and informative I dont mind receiving it daily if its just sales pitch after sales pitch just gets boring and I dont even bother to take a look so I think it all depends on the content
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  • Profile picture of the author World Marketing
    It depends but normally every 3-4 days...I do not want to bombard them with emails...I want to keep them wanting more information in the future..
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  • Profile picture of the author tomerep
    There's no set of rule on how often you email you list. The most essential aspect is to set a regular schedule so your customers won't forget about you and so that they won't forget that they signed up on your list to get these updates.
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  • Profile picture of the author Tiptopcat
    I think that it is going to be trial and error. Some people don't mind the daily email, others hate it.

    I think Aweber gives you a solution so that people can choose the daily or weekly mailing option.
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  • Profile picture of the author dbrwn
    As long as you provide quality content to your readers, it can be every single day if you wish, but once you start providing too much sales material and junk, they'll unsubscribe like flies!

    Just keep the good communication going and always provide quality content inside each email message that you send out and if you ahve to sell, sell at the bottom of the email, never at the top or even the middle of the message.

    Leave all sales related stuff at the botom of the message and put all of the content first and foremost.
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