Email Marketing Question
I have a service that I provide to a particular niche. I have a small customer base that I secured through LinkedIn, but I am really wanting to grow this base.
In searching ODesk, I have found some vendors on there that specialize in all of the steps of email marketing, from finding the email addresses, to making a list, and then emailing them. Many of these have logged thousands of hours, and have consistently good reputations.
I have spoken to my attorney regarding how to be CAN-Spam compliant (at least, based on our last conversation six months ago.) Basically, if the email is to be repeated, we simply have to have an opt-out ability and give our contact information.
That being said, what are some ways that I can do this safely, legally, and effectively? I have "capped" my monthly service at 500 subscribers, but there are nearly 90,000 practioners in this niche in the United States.
Am I on the right track? Do I just need to get a copywriter to look over my "hook" and then start trying to direct people to my site?
Thanks,
Jeremy James
juliusminor.com
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