Best method to target multiple related niches & the value of "almost-EMD" domains
Looking for some advice on my new endeavor.
I'm about to build a quality niche site monetized with Adsense and digital product sales. It's related to my career, for which I already have a large social following. I have two established blogs that I can use to cross-promote the niche. All of this is within the same genre.
I've decided to establish a new website, a separate business, rather than simply selling this product through my existing brand/websites--This allows for the option to sell this business in the future, and also gives me the chance to experiment and test out current SEO techniques.
I've easily built 100+ startups since 2000, but their focus and value were always based on the novelty of a unique idea/concept/service/tool; I've never attempted an SEO-driven niche site. I'm looking forward to trying something new.
That said, I'm a little unsure about my approach. I've been reading and learning (attempting to separate the b.s. from valid information), did solid kw research in Market Samurai, and found two related, viable keywords for this site.
For illustrative purposes we'll say my overall genre is "dog" and the two keywords I'm targeting are "dog training manual" and "puppy dog training manual".
Which approach is recommended--Should I create multiple sites targeting my individual keywords separately, or is it ideal to group them together into one authority site? (I'm guessing the latter is recommended now.)
I know EMDs may be less important now, but is there a recommended domain structure based on my available options below? I'm leaning towards the last one.
dogtrainingmanual.net (EMD)
mydogtrainingmanual.com
dogtrainingmanualpro.com
Thanks for any advice!
Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.