How do you like this "one time offer" strategy?
Alright folks - looking for your opinions on this strategy:
My product is an audio course. When people visit my website I either sell them a course, or I try to capture their email via exit pop-up by offering a free audio lesson. I also capture blog readers with the same offer (sidebar signup form).
I have a series of autoresponder messages loaded into my system. They are a bunch of free tips that last for about 20 days.
I think that sometimes we need something to "push them over the edge", and this brings me to the one time offer.
My plan is to add another follow-up to the autoresponder that essentially says, "If you are still on the fence about buying my program, let me give you the first two audio tracks for free". Then I give them the URL for the two free tracks (played with an embedded audio player, NOT downloaded). If people are at all interested in the course, they will probably check out the free preview of track 1 and 2.
Right under the embedded audio player I make the one-time offer for a discount by using a script that shows a countdown timer, and a "buy now" button advertising the lower price. When they click, it takes them to clickbank's order page where they pay the lower price. If they let the timer expire the offer changes and says "Sorry, timer expired - you can still buy at the regular price" ... and the "buy now" button now takes them to the regular clickbank order page.
Affiliates: Some of you might wonder what happens to the affiliate commission. I tested it. Sure enough, if the clickbank cookie is on your computer you STILL get the commission as an affiliate. So this process should help my affiliates make even more sales.
I was hesitant to do this because I thought existing customers who are on my list (and paid full price) might complain. But this way they are unlikely to ever see the offer because I'm not going to advertise the discount in the email. Only people who go to the page will see the offer.
Another detail: I'm going to set the timer to something such as 13 hours, 52 minutes, 19 seconds. That way it will *appear* to the viewer that the countdown is not specific to them (but it is specific to each IP address tracked by the script). I want people to feel that they got lucky in still having this offer available to them.
Thoughts?
My product is an audio course. When people visit my website I either sell them a course, or I try to capture their email via exit pop-up by offering a free audio lesson. I also capture blog readers with the same offer (sidebar signup form).
I have a series of autoresponder messages loaded into my system. They are a bunch of free tips that last for about 20 days.
I think that sometimes we need something to "push them over the edge", and this brings me to the one time offer.
My plan is to add another follow-up to the autoresponder that essentially says, "If you are still on the fence about buying my program, let me give you the first two audio tracks for free". Then I give them the URL for the two free tracks (played with an embedded audio player, NOT downloaded). If people are at all interested in the course, they will probably check out the free preview of track 1 and 2.
Right under the embedded audio player I make the one-time offer for a discount by using a script that shows a countdown timer, and a "buy now" button advertising the lower price. When they click, it takes them to clickbank's order page where they pay the lower price. If they let the timer expire the offer changes and says "Sorry, timer expired - you can still buy at the regular price" ... and the "buy now" button now takes them to the regular clickbank order page.
Affiliates: Some of you might wonder what happens to the affiliate commission. I tested it. Sure enough, if the clickbank cookie is on your computer you STILL get the commission as an affiliate. So this process should help my affiliates make even more sales.
I was hesitant to do this because I thought existing customers who are on my list (and paid full price) might complain. But this way they are unlikely to ever see the offer because I'm not going to advertise the discount in the email. Only people who go to the page will see the offer.
Another detail: I'm going to set the timer to something such as 13 hours, 52 minutes, 19 seconds. That way it will *appear* to the viewer that the countdown is not specific to them (but it is specific to each IP address tracked by the script). I want people to feel that they got lucky in still having this offer available to them.
Thoughts?
Killer Sales Video
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