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New website... How to spend the Marketing Dollars?

by ProfitwithAdam
13 replies
I have been out of the IM game for almost a year. During that time I was doing a lot of local offline projects for some clients. I've since built a decent sized website that is almost 100 pages for a new service based business that would be 100% online. It's what the last year turned into and have switched all my clients to this new model and they like it much better. Realizing this, I created the website and it's almost completed. Now it comes time to do the traffic generation part.

Here's my question, I have budgeted $1,000 towards marketing the new website the first two months. How would you spend that $1,000 to get as much quality traffic to your new website? SEO? Backlinks? PPC? Display network? Etc.?

With certain buying keywords, on Facebook I could get 1,235 clicks with that money. On Adwords only about 800. All PPC traffic would go to a landing page to capture their email to start building my list.

With the clients I have now and a few other small projects I'm finishing up, I don't have time to do the backlinking myself, so I am looking for a service to get the SEO going as well.

Thank you for reading this and I hope there are some good advice below for everyone who reads this.
#dollars #marketing #spend #website
  • Profile picture of the author Auctiondebteliminator
    Well, since you've been out of the IM game for a while, let me give you an update - Penguin came out and has since given 'backlinking' in the traditional IM sense a 'grey hat' status.

    You want natural linking for sure - Really, all marketing should be done the 'hard way'

    Well, let me rephrase that - All marketing should be done the 'right way'.

    Meaning, having a great product, sold a great way, to a hungry audience. That is why I don't outsource anything. It's because I don't have control on anything - I don't know what people are doing, I don't know what they are saying or anything. Plus - it's not 'natural'.

    So - what I would do if you had that budget, is start with PPC, but I wouldn't start with Adwords. Adwords is a very expensive LESSON. What I mean by that, is that you need to find WHAT ads work, what your negative keywords are, and you also need to see how your website behaves and create one that is converting. (Because most people just think TRAFFIC but don't think what to DO with it)

    I would suggest putting that to 7search and/or MIVA first (my preferences, but others might like others - I have plenty of success with them because of how I optimize them)

    You can get a much lower CPC and you can create (cheaply) your negative keyword lists, your optimized ads through split testing, which are quite corollary to Adwords, etc.

    Mainly because you HAVE to use the traffic to OPTIMIZE and analyze your SITE performance.

    Hope this helps!

    -Auction Debt Eliminator-
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    • Profile picture of the author jimmyjackson
      Originally Posted by ProfitwithAdam View Post

      I have been out of the IM game for almost a year. During that time I was doing a lot of local offline projects for some clients. I've since built a decent sized website that is almost 100 pages for a new service based business that would be 100% online. It's what the last year turned into and have switched all my clients to this new model and they like it much better. Realizing this, I created the website and it's almost completed. Now it comes time to do the traffic generation part.

      Here's my question, I have budgeted $1,000 towards marketing the new website the first two months. How would you spend that $1,000 to get as much quality traffic to your new website? SEO? Backlinks? PPC? Display network? Etc.?

      With certain buying keywords, on Facebook I could get 1,235 clicks with that money. On Adwords only about 800. All PPC traffic would go to a landing page to capture their email to start building my list.

      With the clients I have now and a few other small projects I'm finishing up, I don't have time to do the backlinking myself, so I am looking for a service to get the SEO going as well.

      Thank you for reading this and I hope there are some good advice below for everyone who reads this.
      Originally Posted by Auctiondebteliminator View Post

      Meaning, having a great product, sold a great way, to a hungry audience. That is why I don't outsource anything. It's because I don't have control on anything - I don't know what people are doing, I don't know what they are saying or anything. Plus - it's not 'natural'.

      -Auction Debt Eliminator-
      That's definitely true. Content marketing has really become king and even more efficient than hunting for links - especially when you kill two birds with one stone!

      For instance submitting a well thought out info graphic to digg or reddit can get hundreds or thousands of views producing branding, clickthroughs and just as many backlinks from people embedding it on their website... some of them may even be highly ranked.
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      • Profile picture of the author MelanieandMiles
        Originally Posted by jimmyjackson View Post

        That's definitely true. Content marketing has really become king and even more efficient than hunting for links
        Content marketing has always been king. The fact that it still works is simply proof of that.

        With 1000 dollars, I'd spend 80% on content and 20% on someone publishing said content... And, they'd be publishing to WordPress..
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        • Profile picture of the author ProfitwithAdam
          When you say 80% on content, what do you mean? Adding more pages to my website, like a blog?

          Second, as for publishing, where can I find people to publish said content?
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  • Profile picture of the author ProfitwithAdam
    I have been using Visual Optimizer to do split testing on all ad campaigns for my clients and will be using this to keep testing my pages and traffic. That was a lesson learned the first go around in IM. Never stop testing because what may work today, may not work tomorrow and just because something converts great, doesn't mean something else won't convert even better.
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  • Profile picture of the author ProfitwithAdam
    I never thought about submitting an info graphic. Nice Tip!
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  • Profile picture of the author jimmyjackson
    Glad I could help! I noticed a lot of the silicon valley startup companies are using them to get exposure at the beginning of their companies and some of them get shared thousands of times! And if the best in the business are leaning towards that technique as the best way to spend their marketing dollars, it can't be that bad!

    If want more of your SEO or online business questions answered with video tutorials, check out our weekly internet marking video tutorials.
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  • Profile picture of the author TaraCarson
    No one can answer this question correctly without knowing what your product is and what your average purchase price would be.

    Different advertising mediums will bring completely different types of buyers. For some products I wouldn't use anything but AdWords, and for other products I wouldn't touch any form of PPC with a ten foot pole. It's all relative to what you're doing.
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  • Profile picture of the author John Romaine
    Get a mentor.
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    BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author Duvallmarketers
      Amen on the "Get a mentor" idea. We got a coach last year for $500. He showed us how to do something we had never tried before but it fit well with our offline business so we did what he said. We made an extra $10,000 in thirty days with this one idea.

      Get a coach to help you do what you want to achieve.
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      Brian Duvall, CEO
      DuvallMedia.com
      We build market leaders!

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  • Profile picture of the author jayhmarketing
    Hey Adam, just a question... What is the goal you have in mind behind this initial marketing push... i.e. sales, branding, sign ups. etc.? send me a PM.
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  • Profile picture of the author enrikm
    I fully agree on the mentor part. With that kind of budget, there is a risk that you'll be wasting your money if you put it in the wrong place.

    Getting a mentor should point you to the right direction and make full use of your investment.

    However, you still need to be careful in choosing one. Make sure to check their background and look for positive reviews before you finally make the decision.
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  • Profile picture of the author ProfitwithAdam
    Any suggestions on a good mentor with reviews or a quality background?
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