How To Improve Amazon Kindle Sales

29 replies
Hello fellow warriors,

I have a few ebooks published on kindle. However every time I read about kindle sales I always read that getting an average of 1 sale per day is pretty reasonable. However I don't even come close to that are there some simple ways you can do to increase kindle sales?
#amazon #improve #kindle #sales
  • Profile picture of the author youngsiteowner
    Banned
    If you are looking for free ways to get more sales, a great thing to do is make a blog and spend a lot of time marketing your blog and staying social. If you don't want to spend as much time being social, you can pay for ads on other websites. But doing both is the best thing to do.
    {{ DiscussionBoard.errors[8066456].message }}
  • Originally Posted by stephanreek View Post

    Hello fellow warriors,

    I have a few ebooks published on kindle. However every time I read about kindle sales I always read that getting an average of 1 sale per day is pretty reasonable. However I don't even come close to that are there some simple ways you can do to increase kindle sales?
    I wrote a kindle book making sure I had good keywords in the title thinking that people searching for these keywords would find it.

    But in reality unless you google the full title it doesn't show up at all. I've sold about 3 copies in as many months

    I'm sure Amazon uses sale numbers to determine whether or not to list a kindle book in search results. Whick makes sense - thousands of people are uploading kindle books every day, some excellent, many dreadful, and Amazon don't want lots of junk coming up in their listings.

    I think the only way to sell kindle books is to build a following outside of Amazon - blogging, using social networks and helping people on forums should all help promote you as a "brand" and will encourage people who follow you to buy your book.

    Well that's my take on it anyway - perhaps some more successful Kindle authors will share better tips.

    btw there is a paid Kindle forum on here - might be worth checking out.
    Signature

    Do you buy competitor backlink data from the likes of MajesticSEO / SEOProfiler / SEOMoz / AHRefs?

    Manage it with Backlinks Explorer to help you get more backlinks more quickly.

    {{ DiscussionBoard.errors[8067645].message }}
    • Profile picture of the author cashcow
      Originally Posted by Backlinks Explorer View Post


      I think the only way to sell kindle books is to build a following outside of Amazon - blogging, using social networks and helping people on forums should all help promote you as a "brand" and will encourage people who follow you to buy your book.
      ^^^ Yes exactly. You MUST build your author brand whether you are selling fiction or non-fiction. Either that or you have to put out a crap ton of books. But building your author brand will be beneficial in many ways because when you do, you are getting customers into your "sales funnel" and you can sell them more books or maybe even have a newsletter to sell them other related products etc..

      This way you are owning the customer and not just depending on Amazon to send them your way. Depending on a third party platform for your sales (whether it be Amazon, google, squidoo or whatever) is not a smart business move.
      Signature
      Gone Fishing
      {{ DiscussionBoard.errors[8067665].message }}
  • Profile picture of the author stephanreek
    Oke thanks guys, I got the impression that as soon as it got published it would be mostly on autopilot because of what I read
    {{ DiscussionBoard.errors[8067700].message }}
    • Profile picture of the author LilBlackDress
      Originally Posted by stephanreek View Post

      Oke thanks guys, I got the impression that as soon as it got published it would be mostly on autopilot because of what I read
      Not at all. You do need to promote.

      Write a series of books. Each one will help promote the other. My books were recently featured in a national woman's magazine which resulted in hundreds of visitors to my site and sales. I was approached by the magazine. They saw my books on Amazon. Having a series really helped with this.

      Consider enrolling your book in KDP Select where you can give your book away for free then share the free book on sites that promote free books. If people like your free book they may buy your other one.

      Develop relationships in groups etc. where you can promote your book. Start a blog with an email sign up so you can share new releases etc.

      Write excellent books so that people will buy all of your books and will share them with others
      Signature

      Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

      {{ DiscussionBoard.errors[8068263].message }}
    • Profile picture of the author cashcow
      Originally Posted by stephanreek View Post

      Oke thanks guys, I got the impression that as soon as it got published it would be mostly on autopilot because of what I read
      Some might, but for most books the days of that happening are over.
      Signature
      Gone Fishing
      {{ DiscussionBoard.errors[8068275].message }}
    • Profile picture of the author Paul Gram
      Originally Posted by stephanreek View Post

      Oke thanks guys, I got the impression that as soon as it got published it would be mostly on autopilot because of what I read
      You are not alone, that is the one mistake that I've seen hundreds of authors make. You need to build an "author brand" - I've said that so much in this forum I should trademark it lol, but it holds true.
      {{ DiscussionBoard.errors[8072437].message }}
  • Profile picture of the author Cobaki
    Before you make any sale, you should make sure that people are familiar or have heard about you. When buying any kind of book, anyone will choose an author who is known but it doesn't mean you have to be really popular. Build a brand of yourself. Increase your activity on social sites. Advertise your ebooks. Post interesting facts and trivia related to your topics.
    {{ DiscussionBoard.errors[8067708].message }}
  • Profile picture of the author Don Grace
    You should advertise and promote, but you can also "seo" your kindle page so to speak. You should also be in KDP select because you get 5 days free promotion. Go to kindlenation dot com too as they have different promos. Make sure you're in author central and also join shelfari.
    {{ DiscussionBoard.errors[8068349].message }}
  • Profile picture of the author sweetcrabhoney18
    Try using facebook to market your books better. Building a page, and a fan base is the key. Be sure that you publish more than just single book and that you link to your other books within that book. There are tons of great WSO's the teach you how to do a ton of things to sale more than 1 per day. Good luck.
    Signature

    keep moving forward

    {{ DiscussionBoard.errors[8068393].message }}
  • Profile picture of the author stephanreek
    Oke thanks I will do that
    {{ DiscussionBoard.errors[8068668].message }}
    • Profile picture of the author Nathan251
      All good advice thus far.

      However let me chime in with my two cents.

      One potentially effective strategy is to contact relevant, interested parties on Facebook, Linkedin or Twitter and ask them what they think of your book.

      Please note the above strategy is only effective if your book is highly original or amusing in some way.

      I could go into more detail on this method but you can figure it out.

      Another slightly greyhatish method is buying a domain like bestsciencefiction.com or something like that, and reviewing your science-fiction book on your own website (you can of course get someone else to review it and then publish it to your site). Then simply add the blurb containing a complimentary line or two (if applicable) from your site's review to the Amazon description for the product. For example:

      " Fantastic...Mesmerizing...best book ever (you get the picture)"
      bestsciencefiction.com

      There are various sites out there where you can promote your book or ask for a review too. But for me the most effective method was coming up with a highly original concept and contacting various people who I thought the concept might appeal to and get them to promote. I think these people are what Malcolm Gladwell calls "connectors" - insofar as that they have a lot of influence. Find these people, but more importantly create a product that will appeal to them.
      Signature
      Get your grubby hands on a revolutionary content-grabbing Wordpress plug-in now?? Oh and it's FREE for a limited time only!!!
      {{ DiscussionBoard.errors[8068969].message }}
  • Profile picture of the author GobBluthJD
    #1 - Make sure you have quality, unique, well-written, well-edit, well-formatted content.


    After that, follow all of the advice given by others above!
    {{ DiscussionBoard.errors[8069252].message }}
  • Profile picture of the author vtotheyouknow
    Do any of you non-fiction writers create series for your non-fiction books?

    I have two somewhat related books (see first line of signature) but I don't know whether this technically qualifies as a series...?
    {{ DiscussionBoard.errors[8069560].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by vtotheyouknow View Post

      Do any of you non-fiction writers create series for your non-fiction books?

      I have two somewhat related books (see first line of signature) but I don't know whether this technically qualifies as a series...?
      It depends. Does one naturally lead into the other? Could either naturally lead into the other (going both ways)? If yes, you have a two-book series.

      By the way, could the second line in your sig also apply (at least to the kinkier set)?
      {{ DiscussionBoard.errors[8072196].message }}
  • Profile picture of the author ParkerArrow
    I'm not going to give you a paint-by-numbers here, but start brainstorming these concepts:

    1. Communicating with websites that turn up in a search related to your book topic
    2. Offering free access in exchange for review
    3. Setting up affiliate mechanisms for these website owners - manually via PayPal referrals on your sales page and via sites like Clickbank
    4. Mass-throughput - think statistically, not just one-person-by-one.

    Then consider creative ways of generating traffic - including leveraging others to do it for you for cheap. Youtube, article marketing, mediating articles to other formats & syndicating that content, PPC, list-building, Toastmasters, anything and everything.

    What you are doing is essentially creating several thousand ways to find one webpage - organically and using carrots. Hope you sell lots!
    Signature

    PLR Modifiable Content
    PLRmod.com

    {{ DiscussionBoard.errors[8072502].message }}
  • Profile picture of the author goindeep
    Originally Posted by stephanreek View Post

    Hello fellow warriors,

    I have a few ebooks published on kindle. However every time I read about kindle sales I always read that getting an average of 1 sale per day is pretty reasonable. However I don't even come close to that are there some simple ways you can do to increase kindle sales?
    Well what are your books?

    I mean for all we know your selling titles that dont sell.

    The book should be first, marketing should be second.
    {{ DiscussionBoard.errors[8075830].message }}
    • Profile picture of the author Mbullard
      "The book should be first, marketing should be second."

      No way. You should be marketing your book before it is even finished. Blogging about it, asking others what they would like to read in a book, giving away a chapter for free, etc.
      This way you can start getting sales immediately on release.

      Reviews are definitely where it's at. If you can get some, you will see a difference in sales.

      What's the price? Too low and nobody will think it's of any value. Too high and everybody thinks you're crazy.

      Is there a physical version of the book on Amazon as well? I've noticed kindle sales improve if there is a physical version of the book available on Amazon too. I think, subconsciously, people believe it's more of an 'authentic' book if there is a physical version. Use Createspace.

      Enroll in Kindle Select and offer the book for free for all 5 days in a row. Do this as close to the launch date as you can so when all of your other marketing techniques start working, you're not giving away a ton of books. Also, all of the free books will increase your rank in amazon. You can take a screen shot of this rank and use it to promote the book.
      Signature

      YouTube Marketing Mastery - Discover what you can do with YouTube.
      YouTube Marketing Mastery

      {{ DiscussionBoard.errors[8078574].message }}
  • Profile picture of the author Elvis Michael
    Getting a few honest reviews may also help, assuming there's actually an audience for your niche or subject on Amazon.

    If you have some spare cash, grab yourself Deborah Drum's "Publisher's Review Accelerator." The software basically finds Amazon customers who have previously reviewed other books in your niche, so you can consider them targeted reviewers. All you have to do then is contact them and send in a book copy for them to review. Hopefully they'll like your book, as more positive feedback generally equals more sales.

    I recently reviewed the software on my site and I can personally say it delivers results in seconds, quite literally. (And no, this isn't some cheap blatant attempt at promoting anything for my own benefit; I'm expressing my opinion about something that might genuinely help you.)

    You can take a look at the program on its sales page here on WF (not an affiliate link):
    Publisher's Review Accelerator

    Elvis
    {{ DiscussionBoard.errors[8078525].message }}
  • Profile picture of the author mak3r
    Quality is the king. If people like your books and leave positive reviews you will have great sales longterm.
    {{ DiscussionBoard.errors[8078553].message }}
    • Profile picture of the author waynemoney
      Originally Posted by mak3r View Post

      Quality is the king. If people like your books and leave positive reviews you will have great sales longterm.
      This is the biggest way to get sales. One point to make though is that a purchase review is 10X stronger than just having someone write a review. and you do not want the same people always reviewing all your books.

      The other 2 big ones are write a compelling description. And make sure your cover stands out in a crowd. Look at the top 10 books in the niche and you will see their descriptions and their covers are A-1

      These three things are how you get traffic and sales on amazon. It is that simple I promise you.

      1. Great Cover Graphics
      2. Compelling Description
      3. Reviews. purchase reviews if possible.

      I see about 20 sales a week per book when all of these are perfect. I have simply changed the cover graphics and taken a book with no sales to 20 a week.

      Good Luck
      Signature
      You Don't Have to Be Part of the 99% of Internet Marketers That Fail Miserably
      {{ DiscussionBoard.errors[8094063].message }}
  • Profile picture of the author seobro
    OK so here is what I do to increase sales on amazon.
    1) Twitter
    2) Face book
    3) Blogs
    4) Youtube
    5) Reviews
    The last one is the most important item after having a pro cover. Get your friends to give you reviews. I have found this to be a proven winner. Please remember that people will buy your book if it gets a lot of good reviews.

    QUESTION: How many books books have you bought with zero reviews. What is the answer. It is probably zero.
    {{ DiscussionBoard.errors[8088396].message }}
  • Profile picture of the author garmahis
    1. Enroll your book in KDP select, run free for a few days and ask for reviews.
    2. Experiment with the pricing - obviously cheaper titles sell better.
    3. Run giveaway on the Kindle book reviews sites.
    4. Work on improving your book description, based on the successful books in your niche.
    5. Pitch on Twitter and Facebook relevant influential people.
    6. Order redesign of your book cover on Fiverr.
    {{ DiscussionBoard.errors[8088539].message }}
  • Profile picture of the author Mikaroza
    One thing that made a huge difference for me was changing the cover design of my book. I also tried experimenting with the promotional period from weekday to weekend and found the downloads increased after the promotional period ended.
    Signature
    Work smarter, not harder..

    marketingelite.org

    The smarter way of online marketing
    {{ DiscussionBoard.errors[8089111].message }}
  • Profile picture of the author GobBluthJD
    If you aren't selling, try changing:

    The cover
    Your blurb/description
    Your price

    After you have changed (and waited and tested) all 3 of these, you'll know if the problem is your book itself.
    {{ DiscussionBoard.errors[8094209].message }}
  • Profile picture of the author TycoonRob
    For me the free KDP promotions have recently not worked so well. I think with Amazon cracking down on the free book sites, this has really hurt a lot of people.

    I agree that creating an author website and promoting that site is one of the best ways to get your book noticed. Get involved in social media, especially Facebook and Twitter. Outsource a book trailer video and promote it on YouTube.
    Signature

    Doubt everything you believe.

    {{ DiscussionBoard.errors[8099623].message }}
    • Profile picture of the author Dana Forsythe
      Originally Posted by BoomBlogger View Post

      For me the free KDP promotions have recently not worked so well. I think with Amazon cracking down on the free book sites, this has really hurt a lot of people.

      I agree that creating an author website and promoting that site is one of the best ways to get your book noticed. Get involved in social media, especially Facebook and Twitter. Outsource a book trailer video and promote it on YouTube.
      The value of KDP promotions have dropped dramatically. It does little to nothing for your ranking once it is over. Really, the only thing I use it for is to increase sales on my other books that are not free. Even then, it is hit or miss.

      What you really need to do is promote. I don't mean just manually either. Pay people to promote your book to accounts with lots of twitter followers for FB fans. Stuff like that makes a difference.
      {{ DiscussionBoard.errors[8100657].message }}
  • Profile picture of the author thegotoguy
    I think one sale a day is uncacceptable! With a marketplace like Amazon, there is no limit to the possibilities of how many sales you could expect. The real numbers in sales come from decent to high ranking customer reviews. This gives your book a sense of popularity to whoever may come across your sales page within the Kindle store. But you cannot expect a ton of raving reviews if your book sucks! So ultimately, build quality within your books and watch over time as you sell a few copies here and there as your reviews come in so will additional added sales. Once your book receives an uptick in sales, then reviews, your ranking goes up. Thus meaning, your book 'can' eventually sell itself.
    {{ DiscussionBoard.errors[9577171].message }}
  • Profile picture of the author Saywhaaa
    Leverage your existing customer base. Maybe set-up some type of affiliate or referral program so that your existing customers can get some type of credit (cash or gifts) for telling others about you.
    {{ DiscussionBoard.errors[9578033].message }}

Trending Topics