One thing that really struck me was the questions asked by a constant contact representative.
She asked the audience, "how many people looked at their twitter today?"
A few raised their hands.
She asked, "how many people went on facebook today?"
A few more raised hands.
And finally she asked, "How many checked their email today?"
That one took the majority - and got a good chuckle from the audience.
And when you think about it, you can't even get onto a social media account unless you first set up an email account.
Of course, it was mentioned that this doesn't mean you should not be using these other things - and in fact they can be used to pull others into your email list.
I for one am guilty of not really taking advantage of list building like I should, but hopefully the above will encourage anyone who may have been intimidated by email marketing to really take another look at the accessibility it provides.