This is why Email Marketing is probably the MOST important over Social Sites

30 replies
I went to a little event this last weekend, and at the end of the day there were a panel of experts that were all sharing their expertise on specific social marketing sites.

One thing that really struck me was the questions asked by a constant contact representative.

She asked the audience, "how many people looked at their twitter today?"

A few raised their hands.

She asked, "how many people went on facebook today?"

A few more raised hands.

And finally she asked, "How many checked their email today?"

That one took the majority - and got a good chuckle from the audience.

And when you think about it, you can't even get onto a social media account unless you first set up an email account.

Of course, it was mentioned that this doesn't mean you should not be using these other things - and in fact they can be used to pull others into your email list.

I for one am guilty of not really taking advantage of list building like I should, but hopefully the above will encourage anyone who may have been intimidated by email marketing to really take another look at the accessibility it provides.
#email #important #marketing #sites #social
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    • Profile picture of the author bbncu
      That is true...I checked my emails almost every hour of the day...Facebook only about 2-3 times a day depending if there is a post that I did...and Facebook emails me whenever there is a new comment on my post...so yup. majority of people are checking their emails and more often now because they check it with their smart phones.
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  • Profile picture of the author World Marketing
    Good post...I sometimes forget how important a quality list is....
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  • Profile picture of the author PanteraIM
    Good post, thanks.

    This is especially true when dealing with business owners and the 'older generation' of people that don't even know how to use Facebook, but most of em know how to open and send an email to stay in contact with their kids etc.


    The flipside is that more and more kids are on FB 24/7 so it's harder to target THAT segment of the population. I guess it depends on your offer and what you are trying to achieve.
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  • Profile picture of the author xxxJamesxxx
    Good post.

    It was the best thing I did... Building a list that is.

    James Scholes
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  • Profile picture of the author Kukelka
    1. There are nearly 3 times as many email accounts as there are Facebook and Twitter accounts combined

    2. The total posts on Facebook and Twitter combined add up to 0.2% of all email traffic

    3. The toal number of searches on google, Yahoo! and Bing combined equals just 1.1% of all email traffic

    4. The total number of all pageviews on the Internet equals only 25% of the total number of emails sent.

    5. Nearly 4 times as many emails are sent each day as the total number of Facebook/Twitter updates, Google/Yahoo!/Bing searches and Internet pageviews combined
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    • Profile picture of the author ejullya
      Hi Jill,

      This is great piece of information. This just confirms that email is a very viable marketing tool.

      I check my email everyday, as a matter of fact several times per day. Although there are a lot of spammy offers in my mail box, I also receive a lot of valuable information. I often keep in touch with a number of my fellow marketers.

      Thanks for sharing
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  • Profile picture of the author Stuart Walker
    Everyone has an email account you almost can't operate online without them but not everyone bothers with FB or Twitter.
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  • Profile picture of the author themichaelcook
    Originally Posted by Jill Carpenter View Post

    I went to a little event this last weekend, and at the end of the day there were a panel of experts that were all sharing their expertise on specific social marketing sites.

    One thing that really struck me was the questions asked by a constant contact representative.

    She asked the audience, "how many people looked at their twitter today?"

    A few raised their hands.

    She asked, "how many people went on facebook today?"

    A few more raised hands.

    And finally she asked, "How many checked their email today?"

    That one took the majority - and got a good chuckle from the audience.

    And when you think about it, you can't even get onto a social media account unless you first set up an email account.

    Of course, it was mentioned that this doesn't mean you should not be using these other things - and in fact they can be used to pull others into your email list.

    I for one am guilty of not really taking advantage of list building like I should, but hopefully the above will encourage anyone who may have been intimidated by email marketing to really take another look at the accessibility it provides.
    I agree 100% Great Post... My business didn't turn around until i started building my list... Great Informative post, thanks for the share
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  • Profile picture of the author Khemosabi
    Thanks Jill!

    Sure puts what your audience is doing, in propective! :rolleyes: People (marketers) always read "The money is in the list", but I don't think they really ever get it!

    ~ Theresa
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  • Profile picture of the author Cobaki
    Awesome post and thanks for the info! People do a lot of things online from purchasing stuff from online stores to doing bank transactions which all of them require an email address. So people will surely check their emails each day.
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  • Profile picture of the author celente
    Originally Posted by Jill Carpenter View Post

    I for one am guilty of not really taking advantage of list building like I should,
    Look, I use to think like that. Kept coming back to the warrior forum and seeing these so called gurus say "celente" dumbnuts, build your list mate.

    STill I did not do this....


    years later, I finally bit the bullet and built lists in many niches, It changed my life, was able to buy two houses, met my dream women got married, and everything changed.

    No matter what anyone in here tells you. nothing works better than building lists and then offering value to those lists, and then offering them good stuff. For me over the years this is pricessless, and had left me to leave a dead ass job and do what I love doing everyday.
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  • Profile picture of the author Bill Hugall
    List building is an awesome tool and social networks help with that, but your post is right on point!
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    • Profile picture of the author Joshnano
      This is all true to an extent but it really depends on the market, imo.
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  • Profile picture of the author Randall Magwood
    I'm not surprised by the response in those who raised their hand for email marketing. I have my email sent to my cell phone whenever i get a new message. I dont do the same thing with twitter or facebook.
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  • Profile picture of the author mayagh
    Nice Info, I totally agree with that !!
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  • Profile picture of the author Josh Monroe
    While I agree with what your saying, it's all down to your audience.

    Ask a bunch of 14 year old girls which they check more, email or Facebook and your answer would probably be Facebook.
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  • Profile picture of the author John Romaine
    Originally Posted by Jill Carpenter View Post

    And when you think about it, you can't even get onto a social media account unless you first set up an email account.
    Bizarre.

    I said this to a small business owner just yesterday.
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  • Profile picture of the author clever7
    I for one am guilty of not really taking advantage of list building like I should

    I feel the same way you do in this aspect because only now I started really caring about email marketing, even though I’m building my lists for years.

    Building a list is not enough if you don't know how to write the right messages. This is what I’m learning now.







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    • Profile picture of the author Stuart Walker
      Originally Posted by clever7 View Post

      Building a list is not enough if you don't know how to write the right messages. This is what I'm learning now.
      Yep. So many people focus on building a BIG list but put little effort into other important factors like setting expectations, building a relationship, getting emails opened, getting people to click and so on. Most of this is much more important than list size. A big list is useless if no one opens, clicks or buys.
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      • Profile picture of the author criniit
        Originally Posted by RockingLastsForever View Post

        Yep. So many people focus on building a BIG list but put little effort into other important factors like setting expectations, building a relationship, getting emails opened, getting people to click and so on. Most of this is much more important than list size. A big list is useless if no one opens, clicks or buys.
        I agree with everything you said accept the fact that you need to build a relationship with your list. I have found that you don't necessarily have to do this.

        Now I am not saying that people who build a relationship with their list are doing anything wrong. I am simply saying that I just hit 11,000 subscribers on my list. Have built no relationship with them at all, mail 3-4 times every day and I still get a great open/ctr and make a ton of money from it.

        But I do agree with everyone in here, email marketing is the backbone of the internet marketing world, if you have an email list you control traffic and thats the #1 commodity online.

        If you aren't building a list....start...right now!
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  • Profile picture of the author nicholasb
    I have found email to be very important very early on, which is why I have been able to earn so much money online on the last 6 years. I do invite people to join me on social sites, but that's after they joined my email list.

    Just so I have multiple ways to reach people when I want eyeballs on a something, usually a blog post or a video.
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  • Profile picture of the author stefanvanray
    I agree with you Jill! When I first started in IM several years ago, I failed to realize how important building a list is. And truthfully, not just a list but LISTS. Different lists for different niches and campaigns. Everyone was always saying, "the money is in the list," but I never really understood it until I implemented it myself.
    I think one of the major hang-up's people have is thinking that list building itself only applies to specific IM methods. When really anyone working practically any IM method in any business niche can and should be building a list. It really isn't a hard nut to crack. Thanks for the post!
    Best regards,
    -Stefan
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  • Profile picture of the author tomerep
    I totally agree! Thank you for sharing this information. Nowadays, email marketing is a sure hit if you like to reach potential buyers. Everyone check their emails every now and then so email marketing is a good way to send offers. Of course, make sure you are sending to people who have actually opted-in to receive your emails.
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  • Profile picture of the author Stuart Walker
    Now I am not saying that people who build a relationship with their list are doing anything wrong. I am simply saying that I just hit 11,000 subscribers on my list. Have built no relationship with them at all, mail 3-4 times every day and I still get a great open/ctr and make a ton of money from it
    Probably fine if you're continually funneling people into that list because I imagine any list getting hit with an offer 3-4 times per day is going to have a high unsubscribe rate.
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  • Profile picture of the author singh1720
    The points are valid for email marketing. My real story about email marketing is very bad though I have enough opt-in list.

    The ratio for my campaign is like below:

    Total Emails Sent: 37400
    Email Marketing Software Used: Email Marketing Software Express
    SMTP account used: sendgrid
    Total Opened: 1800
    URL (in email content) clicked : 400
    My sale count after email campaign: 10 - 12 (not more than this).

    I still believe social media marketing (from facebook, linkedin, pintrest, slideshare, youtube..) is much better than email marketing.
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  • Profile picture of the author Stuart Walker
    Chances are you just did it wrong.
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  • Profile picture of the author dndoseller
    Right, the only advantage to Facebook and Twitter over email is that it enables a bit of a viral word of mouth.

    Otherwise, I agree. Plus, an email list is YOUR asset. I think Facebook and Twitter should ideally be used to bring people IN - to then sign up to your email list.

    Facebook and Twitter should never be a substitute for an email list, but more of a traffic generator.
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  • Profile picture of the author dsouravs
    And how many open those Emails ?

    And out of those who open those sales emails, how many actually buys
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