Tips for brainstorming a new company name.

19 replies
Hi all.

I was wondering if you fellow Warriors would mind sharing some useful hints and tips on how to brainstorm a new, brandable company name. I am looking to set up a few small online businesses in the design sector but I am really struggling in terms of coming up with a catchy brand name.

Are there any particular sites you visit that help you to come up with ideas? What is your process when deciding on your business name? Believe it or not, this is proving to be the hardest part at the moment! Lol.

Many thanks in advance.
#brainstorming #company #tips
  • Profile picture of the author Matt Morgan
    This can be a tough part of a business, even music artists have tough times thinking of names for themselves or their albums etc.

    Here is one method, you can use your keyword/ business niche word included in a combination of different words.

    The [keyword] formula

    The
    [keyword] strategy

    [keyword] Success

    [keyword] Today

    Where [keyword] would be something to do with your area, ie designs.

    Casper Designs

    DesignsToday

    Mega
    Designs

    that is one way to go about names, now you should play around and jot down 10 ideas for names on some paper.
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  • This is another interesting point - Do you go down the road of a name which utilizes a top level keyword or a brandable 6-10 word name which is used by the likes of start ups and media companies etc.

    I agree with you Matt about having the keyword in the business name. Thanks for your post.
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  • Profile picture of the author CandyxLand
    I like to use thesaurus.com. I search for "power words" that are commonly used and find interesting synonyms. So using the example above, I punched in 'strategy' and got 'blueprint,' 'system,' 'method.' It's a good way to break out of the mold a bit.
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    • Originally Posted by CandyxLand View Post

      I like to use thesaurus.com. I search for "power words" that are commonly used and find interesting synonyms. So using the example above, I punched in 'strategy' and got 'blueprint,' 'system,' 'method.' It's a good way to break out of the mold a bit.
      That's a really good tip. Thanks very much, I'll try that out for sure. Please keep them coming people.
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    • Profile picture of the author KevinChapman
      Originally Posted by CandyxLand View Post

      I like to use thesaurus.com. I search for "power words" that are commonly used and find interesting synonyms. So using the example above, I punched in 'strategy' and got 'blueprint,' 'system,' 'method.' It's a good way to break out of the mold a bit.
      I like using thesaurus.com too, always helps to get the ball rolling!
      These sites are pretty cool to get ideas too :

      Dot-o-mator: Domain & Company Name Ideas Generator
      RhymeZone rhyming dictionary and thesaurus
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  • Profile picture of the author Jeffery
    If you have business partners it is always a good idea to ask them for their suggestions. The companies you will be doing business with may not do business with specific "names" and "brands", so research "who" they do and do not conduct business. Example: Some companies will not accept business offers unless the company making the offer is listed in the Fortune 500.
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    • Originally Posted by Jeffery View Post

      If you have business partners it is always a good idea to ask them for their suggestions. The companies you will be doing business with may not do business with specific "names" and "brands", so research "who" they do and do not conduct business. Example: Some companies will not accept business offers unless the company making the offer is listed in the Fortune 500.
      Hi Jeffery. Thanks very much for your post.

      I do not have or will be looking for a business partner with these companies as I will be undertaken all of the work required myself. With regards to the companies I plan on doing business with, this really is hard to predict as I will be offering services in the design field so it really boils down to who requires my services.
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  • Profile picture of the author smileverse
    Originally Posted by Pro-Backing-Tracks View Post

    Hi all.

    I was wondering if you fellow Warriors would mind sharing some useful hints and tips on how to brainstorm a new, brandable company name. I am looking to set up a few small online businesses in the design sector but I am really struggling in terms of coming up with a catchy brand name.

    Are there any particular sites you visit that help you to come up with ideas? What is your process when deciding on your business name? Believe it or not, this is proving to be the hardest part at the moment! Lol.

    Many thanks in advance.
    You may get some inspiration from your product.

    Who do your products benefit?
    What are the highlights of your product?

    Then you can spread your thoughts.

    Hope helpful for you.
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    • Originally Posted by smileverse View Post

      You may get some inspiration from your product.

      Who do your products benefit?
      What are the highlights of your product?

      Then you can spread your thoughts.

      Hope helpful for you.
      Some valid points which will give me some food for thought. Thanks for your suggestions.
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  • Profile picture of the author Cobaki
    I strongly agree with looking for synonyms and find words that sound more compelling. People are driven to company names that they don't hear every day and will be attracted of checking you out.
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  • Profile picture of the author Evocess
    Ideally when people are trying to find a good company name they usually think of the words that will really help their branding. For me, I would choose the words or synonyms (to be unique) that will really fit to your brand.

    You can also find some hints or ideas through looking other company names or their brandings and observe how they build their brand.

    Creating a strong brand for your company is not that easy to do. It will really take time for you to create a GREAT BRAND.

    Hope it helps.
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  • Profile picture of the author bizgrower
    Good tips above.

    Also think about any negatives that could be associated with the name, or how competitors/prospects might make fun of it: "Oh, you mean you have a bid from Sleazy Designs?" (When your name is SZ Designs. Something like that) If you are doing business in other languages, what does your name translate to?

    Ease of use for prospects, similar domain names you might have to purchase. Flickr had to purchase flicker.com...
    Read This Before Naming Your Startup

    How To Pick The Perfect Name For Your Business or Startup

    5 Rules for Choosing a Business Name - How to Create a Business Name

    Business Names & Company Name Ideas | How To Name A Business | Entrepreneur.com

    How to Choose the Best Name For Your Business | Inc.com

    10 rules for picking a company name - Term Sheet

    How To Pick A Company Name: Tips From The Trenches

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  • Profile picture of the author SimonJBell
    I sometimes use the strategy of putting a fairly common/easy to remember word in-front of the keyword which best describes my business.

    So for the keyword "design" you could try words like goDesign, realDesign, proDesign etc.

    I used pickydomains.com for a previous business venture. You basically say what your business does, what sort of name you looking for and then people come up with domain name ideas for you. Then you pay if you use any of the ideas.
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  • Thanks for all the suggestions guy's. This has given me a lot to work with and I am sure that with all of your help I can start something now. Thanks again.
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  • Profile picture of the author A S M
    The second reply to your thread is gold
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  • Profile picture of the author katherineolga
    Whichever method you use, I would make searching for a usable domain part of the process. I know Godaddy has a "recommended" section if the domain is taken and I've found some good ones using this tool. The business name should have its own domain that makes sense so it should be part of the process.
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  • Profile picture of the author katherineolga
    I just thought of something else.

    I am a creative writer so when I need to brainstorm things like this, I dip into my writing toolbox.

    Set the timer for ten minutes and write an arbitrary word list. It doesn't even have to make sense. Think about your business, set the timer, then write words that pop in your head.

    Then take a break and do a freewrite for ten minutes.. (Don't look at the original list yet).

    After the break, read the list and the freewrite. Set the timer for ten minutes again and brainstorm fifty business names. Write down anything and everything that pops in your head. Don't filter for any of these three exercises.

    Take another break. Then read the list. Now it's time to filter.

    Hey, if nothing else works this couldn't hurt.
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  • Profile picture of the author Green Moon
    Once you've come up with one or several names, bounce them off some people whose judgment you trust. Several times I have had clients who fell in love with a name that would cause most people to roll their eyes. Don't necessarily reject a name just because others don't see your vision, but if it doesn't get the reaction you wanted, make sure you know what you are doing before you finalize it.
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  • Profile picture of the author Duvallmarketers
    Whatever name you decide on, consider these two key points:
    1. Don't confuse a good product name with your business name. My business name is Duvall Consulting LLC but one of my key services is The Mind$hare Multiplier System. I thought about changing the business name to the new name but it's just a service, not what defines us. It's not who we are and it doesn't convey what we want to become. So we simply use it as a service name.
    2. Before you spend any money putting your new business name all over the place, be sure to check the availability of the domain (no hyphens, .com only) and be sure to check if it's already registered to someone else at United States Patent and Trademark Office. You can do an initial search for free but if you want a full blown trademark search then that'll cost you around $300 non-refundable.
    If someone already owns the exact domain you want then skip it and move on. Don't want to have to deal with brand confusion and Cease & Desist letters from lawyers.

    Hope that helps and good luck.
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