I am having a little trouble finding the audience as mortgage tools/software in search is tiny in Adwords, and related areas seem to be too far out from the bulls eye.
On the Display Network, the Industry sites/forums have obstacles or are lacking as well (no GDN, or inability to place where GDN exists).
If anyone has any insight I would appreciate it.
I'd like to come up with something in Google. I have started to solicit from Newsy/Industry sites/newsletters directly, but that tends the get rather pricey per unit. My CPA is $20-$25 max.