Interesting note on conversation rates

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Hi people,

Thought you might find this interesting,

'Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group recently tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. Although the clients in question must remain anonymous, they presumably have good sites since their conversion rate (4%) is twice that of average websites (2%)'

Thanks
#conversation #interesting #note #rates

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