I sent out 120 letters - not a single appointment. (Sent out over the course of 3 weeks since Easter)
I am just finished cold calling today, a well researched list of about 100 businesses. Not a single business owner is interested in it.
Tomorrow, when the rain has stopped, i'm going to hit the streets and go from shop to shop lol. I havent even talked about the costs. They listened and understood my point, and even though they admit that it would be nice and useful and would make them money, guess what they say.
"We only have a website to have a website"
"Our customers come directly into our shop and dont go online"
"We dont do that, we dont do that, we dont do that (endless repeating over and over again)"
"Yes, but no thanks."
The list goes on and on. Its crazy. First they agree with everything i say, and then suddenly switch gears. No idea whats going on. I think they dont get the whole "list" thing... And if you want to tell them about it they think that you think they are stupid and you want to sell them snake-oil. Seriously.
And those without a website? They refuse even to listen. They claim they havent needed one in the past and wont do in the future. I am going nuts here. But the worst thing is when you say "I saw your website, i have a few questions about it" and they start chanting like a maniac "We dont do that, we dont do that, [...]" - in most cases even "But you already have a website, i just have a few questions about it?!" wont stop them.
F§$% it, i am going straight in their face tomorrow.