This is internet marketing 101 and everyone hoping to make the big bucks needs to utilise an email list to sell things.
Now, it isn't quite as simple as getting a bunch of people to give you their email address and you continually throw products or courses at them to buy. So here are my 3 tips that will get you a rock solid list that produces results day after day.
1. Build a relationship.
Sure, you could just send emails with an affiliate link or a product every day and hope that some people buy from you. Then you send out another round of product pitches and once again hope for the best, while accepting your low open percentage and even lower click-through rate. There will be the occasional conversion but there is no longevity in this method as subscribers will get sick of constantly having offers being thrown in their face and there is a high chance they will unsubscribe. You need to provide valuable content that your list can put to use and appreciate and then look forward to the next email they receive from you. There needs to be a good mix of relationship building messages and selling messages in order to maximise profits. You should look at it as you are genuinely trying to help these people as they are not only customers but also fellow marketers trying to better their own lives. Send them useful information, tips, tricks, and stories that will help them connect to you on a personal level. If they trust you and enjoy reading what you have to say they are much more likely to trust the product you are offering. They might also recommend your blog or your offers which will gain you more subscribers and more $$$. So, remember; relationship first, selling second and after a while, they will combine together to create a killer campaign that is 100% trustworthy and valuable.
2. Place email opt-in form at the top of your sidebar
Now, imagine you are a potential subscriber and you are reading a blog that has caught your attention. You have liked the content on the blog and would love to read the free newsletter that is sent out to subscribers but you can't find where to sign up. You look for a minute but can't find it and then move on to the next blog. This is possible income leaving your blog and the problem can be easily fixed. All you need to do is put a nice and simple looking email form right at the top of your page where it is seen immediately and the visitor knows exactly where to go to opt-in. You will see your email list increase greatly with such a simple trick.
3. Split test your email campaigns.
Not every email you send out will work with every person on your list. So it only makes sense to test different headlines, days and times to send, lengths of the email and type of offer, amongst other variables. You will need to test each of these things individually to identify what works best with your subscribers and as a result make a completely optimised email campaign. For example, one day you could test the length of email you have by sending one version which is long and full of content and another which is short, sweet and straight to the point. After the day you can compare the two and find out which one performed better. You then try the exact same thing for another variable like headline and after a week or two you should know what your audience responds to and be able to send them completely targeted offers and make mega dollars. So, now that you know some of the tips to make your email list better, you are one step closer to making a great income online.