12 replies
Whether you are a complete newbie or have been around for a while, the fact remains the same; The money is in the list.*
This is internet marketing 101 and everyone hoping to make the big bucks needs to utilise an email list to sell things.
Now, it isn't quite as simple as getting a bunch of people to give you their email address and you continually throw products or courses at them to buy. So here are my 3 tips that will get you a rock solid list that produces results day after day.

1. Build a relationship.


Sure, you could just send emails with an affiliate link or a product every day and hope that some people buy from you. Then you send out another round of product pitches and once again hope for the best, while accepting your low open percentage and even lower click-through rate. There will be the occasional conversion but there is no longevity in this method as subscribers will get sick of constantly having offers being thrown in their face and there is a high chance they will unsubscribe. You need to provide valuable content that your list can put to use and appreciate and then look forward to the next email they receive from you. There needs to be a good mix of relationship building messages and selling messages in order to maximise profits.
You should look at it as you are genuinely trying to help these people as they are not only customers but also fellow marketers trying to better their own lives. Send them useful information, tips, tricks, and stories that will help them connect to you on a personal level. If they trust you and enjoy reading what you have to say they are much more likely to trust the product you are offering. They might also recommend your blog or your offers which will gain you more subscribers and more $$$. So, remember; relationship first, selling second and after a while, they will combine together to create a killer campaign that is 100% trustworthy and valuable.


2. Place email opt-in form at the top of your sidebar


Now, imagine you are a potential subscriber and you are reading a blog that has caught your attention. You have liked the content on the blog and would love to read the free newsletter that is sent out to subscribers but you can't find where to sign up. You look for a minute but can't find it and then move on to the next blog.
This is possible income leaving your blog and the problem can be easily fixed. All you need to do is put a nice and simple looking email form right at the top of your page where it is seen immediately and the visitor knows exactly where to go to opt-in. You will see your email list increase greatly with such a simple trick.

3. Split test your email campaigns.


Not every email you send out will work with every person on your list. So it only makes sense to test different headlines, days and times to send, lengths of the email and type of offer, amongst other variables. You will need to test each of these things individually to identify what works best with your subscribers and as a result make a completely optimised email campaign.
For example, one day you could test the length of email you have by sending one version which is long and full of content and another which is short, sweet and straight to the point. After the day you can compare the two and find out which one performed better. You then try the exact same thing for another variable like headline and after a week or two you should know what your audience responds to and be able to send them completely targeted offers and make mega dollars.

So, now that you know some of the tips to make your email list better, you are one step closer to making a great income online.

Cheers,


Nick Koop.
#newbies #tips
  • Profile picture of the author mcsl
    Hi Nick, that is the strategy to go far.it is amazing that many courses leave the bit out about building relationships. That just makes perfect sense. In IM mailing, what ratio is the sweet point between emailing useful info and sending out offers? Or what is your experience, and do you mail out everyday?
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  • Profile picture of the author Nick2910
    Hi,

    I completely agree that too many courses leave out the relationship side of things. People are being taught to become robotic sellers that treat their list like ATM's.
    As to the sweet spot, it is hard to say objectively because it depends on your list, your story, your approach to selling etc. If you are good at soft selling, you could include it more often than if you only apply hard selling techniques.

    However, I would suggest that if you aren't in the middle of a product launch (where you would be sending selling emails more so than not) then maybe have a 3 or 4:1 ratio of relationship building to selling emails.

    And finally, yes I do send an email every day but once again, this depends on your list and how they respond.
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    • Profile picture of the author PCH
      Hey Nick,

      so true buddy. I wasted about a year of my time online because I failed to understand the importance of not just building a list, but making it a priority to develop a relationship with that list.

      I'd be hard pressed to explain why I chose other paths to explore, but I did.

      When I finally saw the light and came back into the '101' fold, about a year ago, my progress really started moving forward. I so wish I'd done this sooner.

      Since 'getting it right' - I have a much more intimate 'feel' for the needs of my list, and can market to them very effectively.

      Good post Nick, and loads of newbies out there will be thankful for bringing these points to their attention

      Cheers pal,

      Paul
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  • Profile picture of the author Brendon Zahrndt
    I would up the ante and add your opt-in on every single page and post of your site, usually at the bottom of the content, not just the sidebar.

    This simple addition will almost certainly increase your opt-in rates by a nice amount.
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  • Profile picture of the author JoeMack
    Very good thread with solid information.

    Building and maintaining a list of likeminded individuals is the obvious "secret" that everyone seems to know about yet so few IMers actually do.

    It DOES take extra work, but the payoffs are MASSIVE.

    JoeMack
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    • Profile picture of the author Nick2910
      Originally Posted by JoeMack View Post

      It DOES take extra work, but the payoffs are MASSIVE.
      And here is one of the main reasons that most newbies fail. While they may not want to admit it, they really don't want to do the extra work, so when the 'easy' method doesn't work, they give up
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      • Profile picture of the author mcsl
        Originally Posted by Nick2910 View Post

        Hi,

        I completely agree that too many courses leave out the relationship side of things. People are being taught to become robotic sellers that treat their list like ATM's.
        As to the sweet spot, it is hard to say objectively because it depends on your list, your story, your approach to selling etc. If you are good at soft selling, you could include it more often than if you only apply hard selling techniques.

        However, I would suggest that if you aren't in the middle of a product launch (where you would be sending selling emails more so than not) then maybe have a 3 or 4:1 ratio of relationship building to selling emails.

        And finally, yes I do send an email every day but once again, this depends on your list and how they respond.
        Thanks Nick, that's what I assumed and yes it would depend on the relationship built with them. I'm now doing a lot more of this.
        I think that Relationship building must be the one kept secret that so called gurus keep to themselves. That's how I've been lured in before.
        After fitting some pieces of the IM puzzle I have a clearer focus and relationship building is top priority, keeping it real!
        Folks would buy more from you, and if you brand yourself , the more effective and engage with your audience also with Social media.

        Good advice the Nick!

        Originally Posted by PCH View Post

        Hey Nick,

        so true buddy. I wasted about a year of my time online because I failed to understand the importance of not just building a list, but making it a priority to develop a relationship with that list.

        I'd be hard pressed to explain why I chose other paths to explore, but I did.

        When I finally saw the light and came back into the '101' fold, about a year ago, my progress really started moving forward. I so wish I'd done this sooner.

        Since 'getting it right' - I have a much more intimate 'feel' for the needs of my list, and can market to them very effectively.

        Good post Nick, and loads of newbies out there will be thankful for bringing these points to their attention

        Cheers pal,

        Paul
        The same thing here, we can only learn from our mistakes and move on forward
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  • Profile picture of the author mjones70
    Nice tips, I wish I had ignored the 'shiny objects' and started building a list when I first got interested in internet marketing a year ago

    But, you live and you learn. Now I'm glad I'm on the right path and email marketing is where it's at...
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  • Profile picture of the author World Marketing
    Split testing was something that really helped me weed out my good projects from the bad ones...When first starting out a lot of this is trial and error until you slowly but surely get better and learn new techniques to support your business...It took me a while to have the right attitude as I would get so discouraged when I wasn't seeing results....Determination, perseverance and a little bit of stubbornness is what got me to the other side....
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  • Profile picture of the author clg21
    Hey man,

    Thanks for sharing. I have also recently read forums about people who want to make their own online business. This is great for an additional help. I would also add social media to your tips. This is a great idea for marketing strategies since it involves a lot of people. You might bump into someone who wants to purchase your product.
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  • Profile picture of the author dbrwn
    Yes, building solid relationships is the key to keeping people on your list. Without building any relationships, then your business doesn't stand a chance at survival. Therefore, it is imparative that you build relationships with your list members.

    They want to get to know you, not just as an online marketer, but as a person too. Theyw ant to see what similarities they avhe with you and they want to feel comfortable with you. So building long lasting relationships is a sure fire way to keep people on that list.
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