Positioning High Value Product For Attracting JV partners

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Just starting out with an online coaching course based on my core offline business targeted at business owners, entrepreneurs. High value, $400ish price. My question is how do I position it for high end JV partners? I will have all marketing materials developed, emails, free video series leading up to launch, sales page...thinking of using idevaffiliate for tracking, what do you think? Anything else I need to have in place?

Thanks for any help you can give me!
#attracting #high #partners #positioning #product

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