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Own Product, little competition - Clickbank or Own Site?

by sentient
17 replies
Whilst researching something else I've identified a niche where the main keyword phrase gets 18,500 searches per month on Google (exact match) and a proportionate amount on Bing, there are a couple of existing products (which are marketed quite badly through their own sites) and very little strong competition (e.g. youtube video in position 2).

Adwords ads do appear for the search term.

I can get an ebook created for approx $350 and a decent sales page for around $300.

Because I can envisage getting top spot in Google relatively easy, am I better just setting up my own site and selling directly through there, or going the whole hog and find someone to create an affiliates page (banners, auto responders etc) and trying to get people to promote via Clickbank?

Would welcome opinions.
#clickbank #competition #product #site
  • Profile picture of the author Matt Morgan
    Originally Posted by sentient View Post

    Whilst researching something else I've identified a niche where the main keyword phrase gets 18,500 searches per month on Google (exact match) and a proportionate amount on Bing, there are a couple of existing products (which are marketed quite badly through their own sites) and very little strong competition (e.g. youtube video in position 2).

    Adwords ads do appear for the search term.

    I can get an ebook created for approx $350 and a decent sales page for around $300.

    Because I can envisage getting top spot in Google relatively easy, am I better just setting up my own site and selling directly through there, or going the whole hog and find someone to create an affiliates page (banners, auto responders etc) and trying to get people to promote via Clickbank?

    Would welcome opinions.
    I would chose clickbank as you can get a tonne more affiliates who are searching for products to promote there.

    Make sure you do proper market research and see if there is a demand for this type of product.
    I would build an email list in this niche and then ask them questions/ issues about this niche and then create and sell them a product around this.
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  • Profile picture of the author Jeff Burritt
    Banned
    Just because it's got high exact amount searches doesn't mean it's got a market of buyers.

    So will people buy when they search for this keyword?
    1. Is there a book on Amazon?
    2. Are there related products on Ebay?
    3. Is there a Facebook Fanpage?
    4. Are there questions on Yahoo Answers?
    5. Any videos on YouTube?

    If Yes, then you've probably found an untapped niche. If no, then it's just a topic of interest and not a buyer's niche.
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    • Profile picture of the author sentient
      Originally Posted by Jeff Burritt View Post

      Just because it's got high exact amount searches doesn't mean it's got a market of buyers.

      So will people buy when they search for this keyword?
      1. Is there a book on Amazon?
      2. Are there related products on Ebay?
      3. Is there a Facebook Fanpage?
      4. Are there questions on Yahoo Answers?
      5. Any videos on YouTube?

      If Yes, then you've probably found an untapped niche. If no, then it's just a topic of interest and not a buyer's niche.
      There are definately related products, including on Amazon (I haven't checked ebay). I hadn't thought to check Facebook or Yahoo answers so will take a look.

      Youtube video is at number 2 in Google, and there are quite a few others out there (it kind of lends itself to video).

      It's a bit weird because other than the two word keyphrase, there are not a lot of other keywords related to it e.g. if the phrase was "sign language" there are no searches coming up for "how to learn sign language", "sign language guide", "best sign language....." etc.

      What's your opinion on sell it myself vs. Clickbank?
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  • Profile picture of the author Dave Regolith
    You'll need a site to sell it on clickbank - so I'd try selling it on your own site first, get feedback and tweak it, find the best sales copy etc etc and if it kicks off, bang it onto clickbank.
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  • Profile picture of the author alvinchua91
    Clickbank will be better. You can only market to so many people by yourself. Different clickbank affiliates can market to their own audience.
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  • Profile picture of the author sentient
    Thanks for the feedback. Trying it on own site first is the sensible way to go, and means I have less upfront costs as I won't need to have the affiliate materials created.
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  • Profile picture of the author mjones70
    You could do both, but I think clickbank is more lucrative because of the affiliate factor. More work upfront, but well worth it if done right...
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    • Profile picture of the author sentient
      Originally Posted by mjones70 View Post

      You could do both, but I think clickbank is more lucrative because of the affiliate factor. More work upfront, but well worth it if done right...
      Understood, but in this situation because the main keyword phrase is pretty much the only one you could have related to this niche I'm not sure that opening it up to lots of affiliates would actually generate more sales.
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  • Profile picture of the author twinkenterprises
    I think going with clickbank would be a good way to start after you've done research and found out how big the market is.
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  • Profile picture of the author befree22
    On Clickbank marketplace you don't have to work to get traffic. The hungry buyers come to you. You could also build a website just to build your email list for your product though.
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    • Profile picture of the author sentient
      Originally Posted by befree22 View Post

      On Clickbank marketplace you don't have to work to get traffic. The hungry buyers come to you. You could also build a website just to build your email list for your product though.
      Is that really true though? I see a lot of products on Clickbank with zero gravity and appear to have very limited sales. I'm not sure that just by putting a product on Clickbank guarantees you sales.
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  • Profile picture of the author Stuart Walker
    It's not true. Simply putting a product into the Clickbank market place doesn't necessarily equal sales, like anything else you still need traffic.
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  • Profile picture of the author Moneymaker2012
    you can sale your product directly through your own site, but with click bank you can increase the number of sales.
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  • Profile picture of the author Big Al
    Random one this...

    I have a product and just used my own sales page and a Paypal button.

    Since then I put it on Clickbank and since it's a very specific product most of my sales still come from organic traffic (... not really affiliates) and my refunds have gone up.

    I think when considering where to put your product the type of niche is a consideration.

    If I was in the fitness market I'd definitely give Clickbank ago since there are so many affiliates in that market. If you're in the Naked Chess market I bet you'll find it hard to get decent affiliates there.
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    • Profile picture of the author sentient
      Originally Posted by Big Al View Post

      Random one this...

      I have a product and just used my own sales page and a Paypal button.

      Since then I put it on Clickbank and since it's a very specific product most of my sales still come from organic traffic (... not really affiliates) and my refunds have gone up.

      I think when considering where to put your product the type of niche is a consideration.

      If I was in the fitness market I'd definitely give Clickbank ago since there are so many affiliates in that market. If you're in the Naked Chess market I bet you'll find it hard to get decent affiliates there.
      I don't think that's random, I think that's exactly the type of answer I was looking for, as I suspect it is a similar situation with the niche I am looking at.

      Also, I'm now going to be investigating the Naked Chess niche, as it's one I hadn't previously considered
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  • Profile picture of the author Taniwha
    It's doubtful that you'll get to the top of Google with just a sales page. You'll need to beef it up with a lot of content as well.

    Even then; don't assume that you can easily reach the top due to other competitors "marketing quite badly". They could have strong backlinks and years at the top.

    I suggest you download the trial to Market Samurai and/or Long Tail Pro to see just how easy it will be to get to the top.

    That aside, 18k exact searches a month will be great if you reach the top.

    . . . .

    On the other hand, you could read up on Alexa Smith's posts and duplicate what she does (create an authority site for a niche and get people to sign up to your newsletters by providing some value for free. Once they are in your auto-responder, follow up with great/helpful/useful/hard to find elsewhere content then once you have built trust, recommend the product you have created).
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