Should I start a new site or refresh the old one?

7 replies
I have a review site that got slapped by Penguin and Panda so badly that I am getting very little traffic from Google.

Should I start a new site with a new domain and move all the content from the old site to the new one, or should I just tweak and refresh the old site?

The old site had a lot of low quality backlinks, and also too many repeated anchor texts pointing to it, that's probably why it got slapped by Google. It's hard to reverse that so I thought I might as well get a new site and make improvements.
#refresh #site #start
  • Profile picture of the author BuyForumPosts
    That's what I just did. I'll tell you how it went. My 8 year old domain blew. A different site than the one in my SIG. So I switched to a more seo friendly domain. And redesigned the site. My old site had a PR of 3. I have a 301 redirect from old to new. So juice should all carry over. It's been six months since the move. My new site still has a PR of ZERO. However my traffic has tripled to 60,000. So as long as my PR returns it was a good move. Google obviously has issues carrying PR over to moved domains.
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  • Profile picture of the author MartinPlatt
    I got hit initially. I did a couple of decent posts, and left it, after a time it came back, and is now doing better than it was before.

    You have to add value, and no do the naughty things that took it down in the first place, then there's no reason why it won't come back for you.
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    Martin Platt

    martin-platt.com

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  • Profile picture of the author WillR
    If you are going to continue to build sites that get slapped by any Google changes then I wouldn't bother creating anymore sites to be perfectly honest. What is the point in putting in all that time and effort to have sites that get slapped everytime a change is made? That's the problem with artificial SEO -- it's a waste of time in the longrun. You could instead spend that same time and money creating web assets that will stand the test of time.
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    • Profile picture of the author pogospring
      Originally Posted by WillR View Post

      If you are going to continue to build sites that get slapped by any Google changes then I wouldn't bother creating anymore sites to be perfectly honest. What is the point in putting in all that time and effort to have sites that get slapped everytime a change is made? That's the problem with artificial SEO -- it's a waste of time in the longrun. You could instead spend that same time and money creating web assets that will stand the test of time.
      This is the best advice so far in this thread. Focus on creating something that provides something unique that adds real value to your visitor.

      While you are selecting a niche to work in I'd recommend you choose something that has some direct link to your personal life. For example if you love playing tennis then create a tennis racket review site. The inside knowledge and passion you have will enable you to create something that isn't generic. It's also a lot easier to write about something you enjoy.
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  • Profile picture of the author John Romaine
    I've been through this process for a number of sites, and I can tell you that you are much better off starting over, clean, with a new domain.

    Here's why.

    1. The time it takes to try and recover is often longer than it is to start over
    2. There are no gaurantees. Regardless of what you do, there's no way of knowing if your site will ever recover.
    3. I know a lot of people, (myself included) that have tried a lot of different methods in order to recover - I don't know of anyone that has recovered 100% successfully. A lot of people will make claims of recovering, but most often its BS.

    Consider it a lesson learned. Quit f'ing around doing artificial SEO (as Will said). Change your habits. Focus your efforts onsite, rather than building shitty links.

    Build authority, not links
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    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Hostgator Coupon
    It is a pain in the butt trying to fix patch a Domain up that has been hit by Google really hard. A lot of times its better to just start over fresh.
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