They are all Warrior member avatars or profile pics. Now be honest, do
they look friendly, welcoming, weird, scary, trusting, intelligent, stupid,
fun, sexy, evil? You get the idea. If you can't get past what you may
already know about the person, show this page to people who don't them -
see what their responses are.
You know the phrase:You don't get a second chance to make a good first impression
This is used a lot when teaching job interview techniques. Before you even
speak, your interviewers will have made judgements about you based
purely on how you look. No matter how experienced or 'non-judgemental'
they may be, they can't help it, it's just the way us humans are made. If
their judgement is negative then your immediate task is to alter their
thinking - could be a tough ask!
And there's actually some science behind it.
Apparantly, it's because of something called our 'adaptive unconscious'.
This is the part of out thinking process that computes vast quantities of
data in fractions of a second and churns out a snap judgement. It's part of
our survival instinct, to immediately judge whether a situation is dangerous
and whether to employ flight or fight.
Given that we form opinions of people from what they look like in fractions
of a second, I think having the 'right' avatar could be more important than
we might realise.
And if you think we carry out the same judgements when we first land on a
website, you'd be right. We make judgements by just looking at the overall
feel of the thing before we read a word of the immaculately and probably
expensive copy. If your landing page gives a bad first impression, you'll be
fighting an unnecessary battle before you start.
Just some food for thought.