help me! need content for webinar

by opalfx
8 replies
So I've been hired to do five 1 hour webinars. the subject is SEO. I know how to do SEO but im not sure how to break it down as i know dozens of strategies.

can someone help figure out how to break this massive subject down to 5 topics. it's for newbie/intermediate internet marketers. thx
#content #seo #webinar
  • Profile picture of the author IMAnthony
    ...what about something very easy?:

    1-What is SEO?
    2-SEO in 2013
    3-The so called On Page SEO
    4-The other SEO
    5-Practices to avoid

    Or just pick up a MMR SEO course and see how it is organized.


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  • Profile picture of the author Brendon Zahrndt
    Black Hat vs White Hat
    On Page vs Off Page
    Bad Neighborhoods vs Good Neighborhoods (links)

    Here's a link to help further:

    How to Rank: 25 Step SEO Master Blueprint | SEOmoz
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  • Profile picture of the author Ronak Shah
    What is On-Page SEO.

    What is Off-Page SEO.

    What is Social SEO.

    How to avoid Google Panda for betterment of your site.

    How to rank high naturally on Google.

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  • Profile picture of the author karlmay1980
    The above all have good titles one I could add is local seo
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  • Why not take the participants through your thought process when you plan out and implement an SEO strategy, teaching them along the way.

    Having things like, "What is SEO?" and "Local SEO" is good, but it's been done so many times. While it may educate your "listeners/watchers", is it really going to offer anything unique or actionable?

    I don't know how much you are getting paid for these webinars or what level of effort/amount of time you are willing to put into this project, but why not set up a "dummy" Wordpress site (plain wordpress install, default theme, a few articles, etc) and take them through the process you would use if you were SEOing this site yourself, start to finish.

    "OK folks, here is a site. If I were working on this myself, the first thing I would do is try to get a link from Tom Cruises Facebook page. The reason I am doing this is because______. Here is how I would specifically do it________. Then, after that is done, I would do this_______. Here's why______. And so on....

    I am just rambling on, though...the above approach may not be effective for what you're trying to do at all...

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  • Profile picture of the author ElaineBrown
    I would start by explaining the terms first - nothing is self explanatory if you are a newcomer.
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