Sending people to an opt-in form in front of your blog

by shafinazahra 15 replies
When you're getting traffic, think about sending people to your an opt-in form that's a pop up in front of your blog...that way you get their info , plus the get to see what you're all about.

What say?
#main internet marketing discussion forum #blog #form #front #optin #people #sending #what's an opt-in box
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  • Profile picture of the author acaforreal
    Yes, you are correct. Getting the traffic for one off will not really do you much good. By capturing their details in form of an opt-in, you will have the opportunity to market them over and over again.
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  • Profile picture of the author John Romaine
    Are you talking about what Neil Patel is doing on quicksprout?

    If so, those things are intrusive and annoying.
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  • Profile picture of the author zeroaffiliate
    Yes, you got the idea. Keep building that list and build a relationship with them.
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  • Profile picture of the author KevinChapman
    Yep, that's the process I go with. I don't particularly like the pop up boxes though, I find them irritating so I just have one in my sidebar.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by shafinazahra View Post

    When you're getting traffic, think about sending people to your an opt-in form that's a pop up in front of your blog...that way you get their info , plus the get to see what you're all about.
    Nope ... for many people it doesn't work that way at all.

    What happens tends to be that the people whose information you get were people whose information you could have got anyway in one of various other, non-offensive, non-intrusive ways that don't annoy other people, and there's a (maybe much larger) group of other people whose information you don't get, not now and not in future either, because they just close your site at the first sight of the pop-up and they never come back again (so you're losing them all unnecessarily).

    In other words, what you "gain" is something you'd have had anyway, and what you lose is something you wouldn't have lost without doing this.

    The important thing is to test for yourself - but test "income over a period", not list-size or other parameters: it's all-too-easy to monitor the wrong parameters and come to the wrong conclusions.

    "The biggest list" and "the biggest income" aren't usually the same thing at all.
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    • Profile picture of the author Daniel Thomas
      Originally Posted by Alexa Smith View Post

      In other words, what you "gain" is something you'd have had anyway, and what you lose is something you wouldn't have lost without doing this.
      I agree with Alexa and would add that a list is only as effective as your connection and trust to the person who's e-mailing you.

      If a visitor submits their e-mail to a random blog, they'd submit it to 100 random blogs, and your e-mail to a list of such visitors is just 1 out a 100 "junk" e-mails, even if you think your stuff is gold.

      For example, something like a site selling cool design t-shirts which you bought from, could e-mail you when a new t-shirt comes out and you'd actually want that. You would easily sign up for this voluntarily.
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  • Profile picture of the author mikebashi
    All valid points made here but this is what I believe and this is from experience and what I use and do currently till today. To me building a list is the most important thing. More importantly, I have to be building a targeted list not just and type of list.

    Now however I am building that targeted list and whichever way I can maximize it I will. If I am annoying people then tough luck, those would of been optins from the annoyed few probably are probably not going to be buyers anyways, or one of those buyers who ask too much and want everything for so little.

    Trust me I have a team who statistically studies my list and every aspect of marketing I do and the ones who get annoyed have these characteristics mentioned above which you do not want on your list.

    That is how I look at it and it has and still is serving me well !!
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  • Profile picture of the author Nick2910
    Have you checked out Welcome Gate?

    It presents itself when a visitor first comes to your website and has an opt-in form. They can choose to skip it and go straight to your website and then it won't appear to the same IP address twice so it doesn't become annoying and intrusive. Much better than a pop-up and still effective at capturing leads.

    Welcome Gate

    good luck
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Nick2910 View Post

      it won't appear to the same IP address twice so it doesn't become annoying and intrusive.
      And how are all the "potentially-your-very-best-customers" people (who take one split-second look at it and immediately close the site, never to return, just as so many do with intrusive pop-ups) supposed to know that?
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      • Profile picture of the author Stuart Walker
        Originally Posted by John Romaine View Post

        Are you talking about what Neil Patel is doing on quicksprout?

        If so, those things are intrusive and annoying.
        I think it's QuickSprout that has 2 pop ups. One to opt into the website then when closed another pops up about a coaching program or something. It's definitely one of Neil Patels websites and it annoys me.

        Originally Posted by mikebashi View Post

        All valid points made here but this is what I believe and this is from experience and what I use and do currently till today. To me building a list is the most important thing. More importantly, I have to be building a targeted list not just and type of list.

        Now however I am building that targeted list and whichever way I can maximize it I will. If I am annoying people then tough luck, those would of been optins from the annoyed few probably are probably not going to be buyers anyways, or one of those buyers who ask too much and want everything for so little.

        Trust me I have a team who statistically studies my list and every aspect of marketing I do and the ones who get annoyed have these characteristics mentioned above which you do not want on your list.

        That is how I look at it and it has and still is serving me well !!
        I don't know about you but I prefer to try and not annoy any of my website visitors if possible. I think almost everyone thinks pop ups are quite annoying even though they do work at getting subscribers.

        Targeted lists are a good thing but just having people on your list for the sake of them being there because it was thrust upon them isn't usually a good thing. It's better if they opt in not through brute force but through willingness. People who opt in because they love your site / content are usually more responsive.

        Originally Posted by Alexa Smith View Post

        And how are all the "potentially-your-very-best-customers" people (who take one split-second look at it and immediately close the site, never to return, just as so many do with intrusive pop-ups) supposed to know that?
        Add to the fact that these pop ups that are supposed to stop popping up once you've left the site rarely work as advertised and if you clear cookies every time you log out of your browser you end up seeing the things every time you visit the site!
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  • Profile picture of the author Bill Hugall
    I think that pop-ups have their place. I just don't think it is on your blog. Personally I do use them on certain squeeze pages and the numbers do not lie. I get get far more readers using on then not. Of course I mainly operate in the MMO niche and people are sign-up happy, but someone may hit your page because they are just randomly clicking. They don't like your main offer but they sign-up for your free offer in a sub niche.

    Giving you the opportunity to market target specific offer and taking your sales up.
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  • Profile picture of the author Stuart Walker
    Personally I do use them on certain squeeze pages and the numbers do not lie. I get far more readers using on then not.
    There are lots of ways to get big volume of numbers onto your list but it's not necessarily a good thing. Quality over quantity any day of the week.
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  • Profile picture of the author GuruGazette
    It's pretty difficult to get prospects to notice you -- let alone trust you -- if they can't see anything you offer without first giving up an email address. If something led them to an opt in that's one thing. If they landed there looking for products, information, etc. then they're usually a bit too cold to ask them to "sign on the dotted line."
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  • Profile picture of the author alvinchua91
    Yeah, just do that. Have a sign up (in-line) form on your website too on top of the pop-up.
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