Selling an ebook - clickbank vs. amazon vs. e-junkie

by mcerny
10 replies
I'm currently working on my first product ever - an ebook in the health/fitness market and I can't decide whether to sell it on amazon, e-junkie, or clickbank. At first I was determined to put it up on amazon, but now I'm starting to look on other options.

On clickbank I would possibly have a large amount of affiliates available. I'm just not sure how difficult would it be to get them to sell my product.

On amazon I could have the reviews help the sales, after I got some, obviously. I would need to set my price lower, as anything above $10 has a much lower commission (I think it's 50% vs. 75%, isn't it ?). I'm not sure if this is a good thing as lower price would probably mean more sales. I couldn't really count on affiliates as the commissions are very low on amazon. Also, the convenience and ease of buying books on kindle is huge plus.

I don't know much about e-junkie, but I heard that it's much cheaper to sell through than clickbank.

One thing that I could do to help sales on CB would be to include bonuses, which I can easily create from materials I have already published. This would be harder to do with a kindle book, I imagine.

What do you think are the advantages and disadvantages of selling through Amazon, CB and EJ ? Which one do you think I should go with ?
#amazon #clickbank #ebook #ejunkie #selling
  • Profile picture of the author mcerny
    I'm very tempted to make it an all-in-one product with the bonuses and stuff, which I could easily sell for $30, while on amazon I would probably go for a price like 7.95 or so. This would make a huge difference in profits per unit.

    By the way, I have around $750 set aside for marketing the product once it comes out.
    {{ DiscussionBoard.errors[8102158].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mcerny View Post

    On clickbank I would possibly have a large amount of affiliates available. I'm just not sure how difficult would it be to get them to sell my product.
    Many other people seem to manage? It wouldn't be nearly so easy to find affiliates at Amazon, surely?

    Originally Posted by mcerny View Post

    I would need to set my price lower, as anything above $10 has a much lower commission (I think it's 50% vs. 75%, isn't it ?).
    Are you possibly confusing royalties and affiliate commissions, here? Affiliate commissions are normally between 4% and 9% and depend on each affiliate's sales volume for the month, not on the product-price.

    With Kindle books (are you talking just about Kindle? That's a much more limited market?) the authors' royalties are 35% or 70% depending on the price.

    Originally Posted by mcerny View Post

    lower price would probably mean more sales.
    This isn't always true. It's just a widespread assumption that's sometimes true.

    Originally Posted by mcerny View Post

    I don't know much about e-junkie, but I heard that it's much cheaper to sell through than clickbank.
    E-junkie is a product delivery system. It doesn't handle the money. You can use it in conjunction with ClickBank, or PayPal, or various other payment processors, but it isn't itself a payment processor at all.

    Originally Posted by mcerny View Post

    One thing that I could do to help sales on CB would be to include bonuses
    This is true, to some extent. But don't make the mistake so many ClickBank vendors do of offering four or five different bonuses. That seriously detracts from the perceived value of the product itself and costs sales. It's something you can test for yourself, of course, but as far as I'm aware everyone who split-tests one or two bonuses against four or five finds unsurprisingly that having one or two bonuses converts better. (Five bonuses just looks "desperate", and customers think so, too :p ).

    Originally Posted by mcerny View Post

    What do you think are the advantages and disadvantages of selling through Amazon, CB and EJ ? Which one do you think I should go with ?
    You can't meaningfully compare E-junkie with the other two as it doesn't provide the same services.

    For myself, I would use ClickBank if wanting affiliates. I'd also use E-Junkie for the product delivery (so as to take advantage of their PDF stamping device which greatly inhibits illicit circulation of the product: there's not much point in "protecting the download page" without also protecting the product itself. ).
    {{ DiscussionBoard.errors[8102444].message }}
  • Profile picture of the author mcerny
    I meant royalties... 70% is when it's below $10 and anything above is 35%, which practically forces me to stay under $10.

    Hmm, that stamping thing is interesting, I didn't know about that. Just when I was bout to rule out EJ.

    I'm only looking at kindle when it comes to amazon. Is there another way to sell digital-only on there ?

    Is there anyone here who has experience with both Amazon and one of the other services ?
    {{ DiscussionBoard.errors[8104207].message }}
  • Profile picture of the author mcerny
    Can anyone else please share their perspective ? I'm leaning more and more towards clickbank as I have a feeling that it has a much larger potential for profit. I just don't know how will I get testimonials, which are very important for a sales page.
    {{ DiscussionBoard.errors[8118151].message }}
  • Profile picture of the author GobBluthJD
    Having tried both, I've found Amazon much easier. Prices are lower, but I've sold much, much more. And people still act as "affiliates", by promoting your book using their Amazon Associates ID. It's a win-win.
    {{ DiscussionBoard.errors[8118435].message }}
  • Profile picture of the author jbsmith
    I've done well/am doing well with Clickbank in markets related to health and wellness as well as personal development. So I can vouch for CB in these respective spaces. Don't assume affiliates will flock to your ebook at first, you will get a trickle to begin with but you will have to actively recruit to get things moving in the beginning. Once you get some sales momentum, others will take note and you do get a pretty good lift if you can get to 10-15 early sales/month...this will catch the attention of affiliates that will make doubling this much easier than getting the first 10-15.

    I'm more of a fan of Amazon for short ebooks that have a back-end associated - either your upsell information package/ebook, a service or membership site.

    Jeff
    {{ DiscussionBoard.errors[8118500].message }}
  • Profile picture of the author curationsoft
    i would recommend you to sell your ebook on those sites, it doesn't hurt you at all and it will not cost you anything, more exposure more sales!
    {{ DiscussionBoard.errors[8119208].message }}
  • Profile picture of the author mcerny
    GobBluthJD: was it the same product or different ones ?

    jbsmith: That's exactly what I'm worried about - how to get things started. Most importantly I have no idea how to get the testimonials to get things rolling.

    By the way I don't have anything else to sell, only affiliate products. I would like this to be my main product for a long time to come.
    {{ DiscussionBoard.errors[8119546].message }}
  • Profile picture of the author gwpmike
    Clickbank or JVZoo.com. If you're looking for instant commissions via PayPal, JVZoo is good for that (and lets you give affiliates up to 100% commission). Otherwise, Clickbank is very reliable and can pay you either direct deposit or check.
    {{ DiscussionBoard.errors[8119719].message }}
    • Profile picture of the author Steranko
      We're six months on from this thread, but I came across it in searching online with my own similar question. How did you get on, mcerny - what options did you take and how did that pan out?

      I'm about to release my first e-book (should be a best-seller as it's about a big celeb), and had planned all along to go through ClickBank simply since I'd heard of it. I didn't know CB doesn't hold the file and send downloads for you if you do CB the DIY way ... so I had a webdesigner do me a good website. But now I find CB will only, the DIY way with them, process payments. I still have to find a secure downloader. Considering ejunkie, but have read elsewhere that combining ejunkie with CB is forwned upon by affiliates.

      Anyway, am in a somewhat similar situation to you last May, and wondering what you did as your solution?
      {{ DiscussionBoard.errors[8741685].message }}

Trending Topics