One of the anti-trust complaints was Google deliberately not showing the most relevant search results for a query, but instead promoting its own properties and downgrading the rankings of competitors. Ultimately, this could drive competitors out of business and harm consumers.
Since Google controls most of the search market this is a very serious issue, especially as Google leverages its search dominance to compete in more and more categories.
One of the respected names in SEO analysis, SEOmoz, has been analyzing the results from the Penguin 2.0 update, and made this startling conclusion about "winners" and "losers" in the update when comparing the largest search ranking holders:
YouTube picked up the most page-1 rankings, and Yelp was still the biggest loser. |
SEOmoz analysis: http://www.seomoz.org/blog/penguin-2...d-or-jolted2.0
Interestingly, the writer of the SEOmoz article seems to be completely unaware of the legal issue or broader implications of the results. He was narrowly focused on who won or lost rankings.
Given Google's past track record, which is not good (being perhaps the most heavily fined company in the world), it could be that Google is using "Penguin" to obscure its attempt to ratchet up its anti-competitive activities.