Which Countries Have the Most Internet Users? The Answers May Surprise You!

70 replies
Hello fellow warriors,

Just ran into this cool resource World Internet Usage Statistics News and World Population Stats It shows you, by continent and country, who has access to the internet.

I don't know about you, but if your offering is for ANY english speaking country and you use adwords, this could be a very valuable resource.

I just added 12 new countries to my adwords account.
#answers #countries #internet #surprise #users
  • Profile picture of the author creative
    I was very surprised to see that Asia has the largest amount of internet users in the world!
    Thanks for this
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  • Profile picture of the author quiescen
    Yes. And Asia is going to lead the way for a good long time to come! Something every internet marketer should know AND use.
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  • Profile picture of the author nichepros
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    • Profile picture of the author quiescen
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Many speak English.
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    • Profile picture of the author Nahar
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Asians speak more than 20 languages that are even worth considering when it comes to marketing (there are actually over 2000 'small' languages spoken in Asia). If you want to be able to make your business accessible to the majority of Asians start learning Arabic, Hindu, Urdu, Bengali, etc.
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    • Profile picture of the author birdfood
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      This is a very scary question

      Seriously if you don't know which is very unusual finding out is VERY easy.
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    • Profile picture of the author JohnHuizinga
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      LMAO!
      First good laugh of the day. Thank you.


      The answer, of course, is Asian.
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      • Profile picture of the author GarrieWilson
        Originally Posted by JohnHuizinga View Post

        LMAO!
        First good laugh of the day. Thank you.


        The answer, of course, is Asian.
        I dont see the humor in the question...
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        • Profile picture of the author JohnHuizinga
          Originally Posted by GarrieWilson View Post

          I dont see the humor in the question...
          Heh.

          Well different people have different senses of humor.

          I, for example, found Wayne's World so funny the first time I watched it that I was in tears for most of the first half of the movie. I was surprised as heck to find out there were other people who thought it was horrible and not funny at all.

          As to the question being discussed I find it funny if they were asking it to be funny and I find it funny if they were serious.
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      • Profile picture of the author scorpio9
        Originally Posted by JohnHuizinga View Post

        LMAO!
        First good laugh of the day. Thank you.


        The answer, of course, is Asian.

        we all knew that, just like they speak American in America, LOL!
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    • Profile picture of the author Kevin Riley
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Kono kuni de nihongo wo shabeteiru.
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    • Profile picture of the author Alex Lin
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Mandarin
      Japanese
      Korean
      Thai
      Hindi
      Blah Blah Blah
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    • Profile picture of the author TelegramSam
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Non-american...

      Joking aside, they speak Asian dummy :p

      And the ones that don't speak Asian, speak one of these:

      Category:Languages of Asia - Wikipedia, the free encyclopedia

      So as long as you target the right keywords, it's not a problem
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    • Profile picture of the author bbgandanghari
      Originally Posted by nichepros View Post

      What language do they speak in Asia?
      Asians use different languages but English is mostly the second language.
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    • Profile picture of the author quiescen
      Originally Posted by nichepros View Post

      Interesting, Ive never targeted Asia before with PPC or created any sites specifically for Asian countries.
      You don't have to. Just click on the "English" language in your adwords account and let Google do the rest. They'll target your ad to english speaking only sites in Asia.
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  • Profile picture of the author Spiritjoy
    Does not translate into sales though..these countries have very different buying habits..
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    • Profile picture of the author webpromotions
      Originally Posted by Spiritjoy View Post

      Does not translate into sales though..these countries have very different buying habits..
      What he said...

      Anyone who disagrees has their head in the PC sand...
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    • Profile picture of the author quiescen
      Originally Posted by Spiritjoy View Post

      Does not translate into sales though..these countries have very different buying habits..
      You've got a point there.
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      • Profile picture of the author yoshiko
        Sam is correct. Most Asian countries use English as their main language with surfing the net. This however, excludes Japan, Korea and China though. These three large but unfortunately "closed"economies are very self contained and have established platforms.

        And yes, Asians have rather different purchasing patterns, very different time zones (not a great concern though). Not all products offered in the Americas and Europe are culturally or technically suitable for the Asian target customers.

        The most common buying by laypersons (not internet marketers like us) appear to happen on established and "trusted" ecommerce platforms like ebay, amazon, etc.
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        • Profile picture of the author Jeff Henshaw
          Bear in mind too that in just a few years, China will have the biggest English speaking population in the world.

          Yep, more English speakers even than the USA.

          How does that grab you?

          Regards,
          Jeff.
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  • Profile picture of the author 1RisingStar
    That's the same concern I have, too. I've tried many different countries before where they speak English. I even had great CTR with as many clicks as I could afford, but no sales.
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  • Profile picture of the author Sam Rodrigo
    Hi,

    I think it's important to note that not only the numbers, but how many of these people can purchase online. How many people can whip out a credit card and purchase. I'd bet most of such users are in N. America and Europe. Else where in the world, those who do have plastic, are most likely English speakers as well.

    Sam
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    • Profile picture of the author hangtimenino
      Originally Posted by Sam Rodrigo View Post

      Hi,

      I think it's important to note that not only the numbers, but how many of these people can purchase online. How many people can whip out a credit card and purchase.

      Sam
      You do have a point there. Not all asian's believe in the plastic.
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  • Profile picture of the author quiescen
    What about India? It's another growing economy and english is spoken there.
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    • Profile picture of the author talewins
      Originally Posted by quiescen View Post

      What about India? It's another growing economy and english is spoken there.
      Almost 1/3 of my visitors now come from India and the one thing all of them want to know more about is learning English. My only switch topic that has worked so far is learning how to learn.

      When I look at the skyrocketing numbers of doctors from India I have little doubt that a book on how to get into an American college (with little or no money) would go over big. Ditto on British colleges, I think.

      I tried offering translation machines, and never got a nibble.
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  • Profile picture of the author alvinhuang
    wo zhong xin jia bo
    wo hui jiang eng yu
    wo ye hou xin yong ka

    Alvin Huang
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    • Profile picture of the author Marhelper
      Originally Posted by alvinhuang View Post

      wo zhong xin jia bo
      wo hui jiang eng yu
      wo ye hou xin yong ka

      Alvin Huang
      I could not have said that better myself!
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  • Profile picture of the author quiescen
    So your saying sales aren't good from India?
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  • Profile picture of the author AtomicFlipper
    I don't know where they get their data, but Australia's population is only 21 million and some change, not 34 million, and I can't see us having 20 million users on the internet either, however we do have over 50% of the population on it, and an average of 2 computers per houshold.

    Statistics provided by the Australian Bureau of Statistics.

    Not sure how accurate this data is, but it is way off for Australia.
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    • Profile picture of the author rondo
      Originally Posted by AtomicFlipper View Post

      I don't know where they get their data, but Australia's population is only 21 million and some change, not 34 million, and I can't see us having 20 million users on the internet either, however we do have over 50% of the population on it, and an average of 2 computers per houshold.

      Statistics provided by the Australian Bureau of Statistics.

      Not sure how accurate this data is, but it is way off for Australia.

      Oceania/Australia includes Australia plus NZ, PNG and all of the other islands/nations in the region.
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  • Profile picture of the author Nicholas Ho
    Asians are not a regular online buyers compare to the Europeans yet.
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    • Profile picture of the author Christa_Regalado
      Originally Posted by Nicholas Ho View Post

      Asians are not a regular online buyers compare to the Europeans yet.
      I think so too. My relatives still prefer buying plane tickets from travel agents rather than online. They're scared of identity theft.

      China and India, countries that tops the charts in respect to high population count are in Asia. I'm not really surprised with the stats.
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  • Profile picture of the author Darth Executor
    Also don't forget that money's worth a lot more in asia and most people there have a lot less of it. so 30 bucks might seem like nothing to us but it could be a fortune for someone over there. not a lot of people are gonna fork out a fortune for a 20 page special report.
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  • Profile picture of the author lacraiger
    not a surprise at all
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  • Profile picture of the author talewins
    Originally Posted by Traffic-Bug View Post

    The market dictates that it makes sense to target people with money, otherwise there is no motivation to do anything at all.
    There is always that human urge to extend a helping hand.
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  • Profile picture of the author mitch123
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    • Profile picture of the author quiescen
      Originally Posted by mitch123 View Post

      well asia in fact has lots of fast growing economies with a large number of english speaking population..... I believe consumerism is the highest among the countries like india,china,japan ,indonesia etc...so there is lot of scope there for im i guess
      That's true, but as another warrior pointed out, who's going to take out the plastic, the man or woman in India or the one in Canada or Europe. The answer to that question will be worth $$$.
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  • Profile picture of the author quiescen
    Well, I just found this little golden nugget. It's a Nielsen report titled Global Online Shopping Report for Feb 08 http://th.nielsen.com/site/documents...eportFeb08.pdf
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  • Profile picture of the author goldclubmember
    I believe the BIG numbers is from china which has BIG population. They have purchasing power as my friends doing online games make his millions from china market.

    The bad news is you need to know chinese to penetrate the market.
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  • Profile picture of the author GarrieWilson
    Isn't a lot of Asias 'net access "locked" to the country of origin and using portable devices?

    It seems I saw a TV report about their access and high speeds but it was limited as far as access and that people did a lot of social type activities. Something like that.
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    • Profile picture of the author affilcrazy
      Hi,

      without checking out the statistics provided, i kinda guessed this. You have to look at China has a population of 2 billion people, so nearly a third of the people that live on this earth. India has now exceeded a population of 1 billion people. So just between these two countries, they have nearly half the amount of human beings that live on this planet.

      How does that equate to sales?

      Well if you are targeting adsense - great. If you look at targeting these 2 countries on an area of nationwide interest. e.g. a specific religious festival, you may make an absolute killing on adsense.

      However, if you are promoting certain products, your success rate may have a huge dip! Yes these two countries have a very large population of English Speakers, but with you have to bear in mind the cost of living, the standard of living and most important the mindset and culture of people.

      People from opposite sides of the world may well view certain subjects altogether differently. So i don't believe you can just target a country or continent just based on numbers. You have to know what people are thinking, what their problems are and what solutions they are seeking before you target them.

      We do all the necessary research before diving into a niche, but how often do you think of the culture of the people you are targeting. I am of Indian origin and visit India every year, but am born, bred, educated in London. I can tell you now, relatives, friends of mine in India may face the same problems as me, but they will go about things a hell of a lot differently, due to our differences in culture!

      Cheers
      Partha
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    • Profile picture of the author Thomas
      Originally Posted by GarrieWilson View Post

      Isn't a lot of Asias 'net access "locked" to the country of origin and using portable devices?

      It seems I saw a TV report about their access and high speeds but it was limited as far as access and that people did a lot of social type activities. Something like that.
      Asia is a pretty big place: There might be some countries where that happens but that's like saying the people of the Americas have their net access locked because El Salvador does. Or the people of Europe have their access limited because Moldova does.

      Tommy.

      P.S. - There are lots of Asian Warriors, even though this site is, I believe, hosted in Texas.
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  • Profile picture of the author fortony
    I live in Japan now. Here at least, many people do use their cell phones for internet. Many people can speak English, but I doubt many of them would ever buy from an English site..

    I am surprised the internet rate that low for Asia since almost everyone is connected here and speeds are much faster than North America. I suppose it is because there are so many poor people in places like Vietnam, China and India that are being counted.
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  • Profile picture of the author goodmast3r
    Hi, how about my country Indonesia. We speaks indonesian. According to List of countries by population - Wikipedia, the free encyclopedia We are number 4. Very huge market. But we are still a poor country and still developing. We'll be the next I in BRIC (Brazil, Rusia,India, China).
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  • Profile picture of the author Allen Lewis
    It depends on the niche you are targeting whether it will be worth your while to target other countries.

    People in Asia or certain parts of Europe still have qualms about spending money online.

    You will want to target the countries where the largest concentration of BUYERS are, and for most niches (especially if you are selling information products) that's still USA, UK, Australia, Canada.

    Allen
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    • Profile picture of the author Spiritjoy
      Originally Posted by Allen Lewis View Post

      It depends on the niche you are targeting whether it will be worth your while to target other countries.

      People in Asia or certain parts of Europe still have qualms about spending money online.

      You will want to target the countries where the largest concentration of BUYERS are, and for most niches (especially if you are selling information products) that's still USA, UK, Australia, Canada.

      Allen
      This for me is 100% correct!! from my sales..One note about Asia..alot of their online sales are really business to business with other Asians businesses in USA. ..Asians have a heavy online usership and India as well but they do not buy what most I.M. are selling..their stats are very Asian to Asians in USA(for business purposes,clothing,toys,..etc)
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  • Profile picture of the author jasonl70
    I've tried adwords worldwide (but still english), and while I may have had optins from all over, only US, canada, uk and australia every bought anything (with a few exceptions of course).
    My clickbank refund rates and unsubscribes in the UK where so large that I now only target US/canada and australia.
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    • Profile picture of the author alambains
      this is not a surprise!!asia is the most populous continent!!
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  • Profile picture of the author garyv
    Be careful when opening up your adwords account to more countries. Make sure you keep an eye on your stats, and you know where your traffic is coming from and who is buying your products. I've been using adwords for many years and have tested many different markets, and can say that there are many countries out there that will eat up your adwords budget without giving you a single sale.

    Even if you're playing the adsense gambling game - just remember that Google is the house, and the house never loses. If you start getting traffic that doesn't buy, your adsense income will drop through the floor.

    So make sure you're tracking everything before you test the other adwords markets.
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    • Profile picture of the author jasonl70
      Originally Posted by GarrieWilson View Post

      I dont see the humor in the question...
      well, it's like asking what language do they speak in Europe!!!

      European, of course
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  • Profile picture of the author Gmaster
    The power of buying and spend money online for Asia Country is still low. So, I'm still focusing on current targeted country such as US and Canada.
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  • Profile picture of the author candoit2
    One thing also is most of the population in Asia does not use credit cards or purchase online yet even though they will opt in on your list and have internet access.
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  • I agree with Jason, certain things (like ebooks) people in other cultures simply dont buy (yet) ... as I have learned ... you may need to rethink at least the vehicule you use to reach them online...
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    • Profile picture of the author quiescen
      Originally Posted by Warrior Globetrotter View Post

      I agree with Jason, certain things (like ebooks) people in other cultures simply dont buy (yet) ... as I have learned ... you may need to rethink at least the vehicule you use to reach them online...
      Why do you think that is?
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      • Profile picture of the author Tyrus Antas
        Originally Posted by quiescen View Post

        Why do you think that is?
        1. No access to credit cards.
        2. No money.
        3. Don't trust buying from the internet.
        4. Don't like doing business without previous establishing a relationship.
        5. Don't speak/understand foreign languages very well.
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        • Profile picture of the author quiescen
          Originally Posted by Tyrus Antas View Post

          1. No access to credit cards.
          2. No money.
          3. Don't trust buying from the internet.
          4. Don't like doing business without previous establishing a relationship.
          5. Don't speak/understand foreign languages very well.
          Interesting list. But I'm not sure how factual it is.
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  • Profile picture of the author TelegramSam
    Whoever is surprised by these statistics needs to get out more...

    We have sites in the UK, USA, Germany and France and I get so pissed off at the number of fellow USA citizens who don't know what a pound sign is for example. Or who don't realise that .co.uk is related mainly to the UK etc...

    Many also think .com is exclusive to the USA.

    Wake up people!
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  • Profile picture of the author Success2020
    INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Stats.. This look great...

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  • Profile picture of the author Alex Lin
    Being a large population in the world such as China. Many Chinese do not have the habit to buy intangible product or service online. I think Amazon may be the affiliate choice if you wish to target Asia.
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    • Profile picture of the author Tyrus Antas
      Originally Posted by Alex Lin View Post

      Being a large population in the world such as China. Many Chinese do not have the habit to buy intangible product or service online. I think Amazon may be the affiliate choice if you wish to target Asia.
      Actually there is a booming market in Asia right on: selling digital "gifts" and whatnot on social networks. It's reportedly, a billion dollar market and growing.

      Check out this blog post: Chinese Social Networks ‘Virtually’ Out-Earn Facebook And MySpace: A Market Analysis

      Tyrus
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  • Profile picture of the author Shakul
    I was thinking that USA will be the winner..But shocked -> Asia .. :O
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  • Profile picture of the author rainbowsoul
    Wow! I think there gonna be some country wars...but whatever you guys say, Asians really do rule.
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  • Profile picture of the author talewins
    Maybe we are thinking in the wrong direction. Maybe we should think of what our Asian visitors have to sell -- that we could resell, of course. I remember that back in the '60s Thomas L. Hall was moving millions of dollars worth of hand carved Jade into the United States, and already sold and paid for when it arrived. He was a one man operation compared to Mellinger and SMC
    Another friend of mine amassed the largest reptile collection in the United States by asking pen pals to send him any reptile they could catch in their back yard. Some of his prizes turned out to be unknown to any herpetologist.
    I'm not gaited to any of those scenes but I am thinking how many people have light weight items they would be glad to sell if they could find a buyer. Maybe start an Internet Pawn Shop?
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  • Profile picture of the author Bald Brit
    With 3.7 billion people in Asia and the growing economies if China
    and India, the number of Internet users in this region ought not
    surprise anyone.
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  • Profile picture of the author ExceedStandard
    I agree with you Gary. I had a hard time in the foreign market.
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  • Profile picture of the author Mr McDonald
    makes sense asia has the most , they are fascinated by computers etc
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  • Profile picture of the author MisterMunch
    I have a lot of clickbank sales from the UAE (United Arab Emirates), like Dubai and I dont know...

    These sales are from english websites. I have heard that the golden era of Dubai is going to an end, but still it would be cool to have more traffic from that area.
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  • Profile picture of the author MisterMunch
    FYI. Asia is not a country... (Stupid americans)
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