Anyone having success with selling affiliate products via a review blog?

23 replies
My traffic is steadily increasing, but Im not converting. Any advice?
#affiliate #blog #products #review #selling #success
  • Profile picture of the author nicholasb
    I did 6 years ago, the problem with review sites these days is that everyone know the reviews are coming from someone with an agenda and a biased opinion.

    In other words everyone knows they are fake reviews from someone just trying to sell something.

    Your better off to choose one product you can really get behind, something that you know is damn good, and focus on just selling it straight up without reviews.
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    • Profile picture of the author marc7
      Originally Posted by nicholasb View Post

      I did 6 years ago, the problem with review sites these days is that everyone know the reviews are coming from someone with an agenda and a biased opinion.

      In other words everyone knows they are fake reviews from someone just trying to sell something.

      Your better off to choose one product you can really get behind, something that you know is damn good, and focus on just selling it straight up without reviews.
      I totally agree with this. In 2011 I used to sell IM products through a product review site. I actually owned and tested the products. I'd make my sells some weeks later because I had to test the product.

      In today's time with buyers carefully spending their money, it can be a slight challenge selling IM products through a review site.

      On the hand, Amazon review site are great to invest in. Someone above mentioned this also. But a buddy of mines is doing very well with his 3 AR sites. I still have to pick his brain for his secrets lol Overall, I'd truly invest my money and time else where.


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      • Profile picture of the author Praveen Ben
        Information oriented product review articles cannot influence or impact the potential customer. Please understand human beings are not machines; they are emotional beings. Somewhere along they need to connect with their deepest emotion then only conversion happens automatically without much pressure from you.

        Use a lot of emotional words which they use in their day to day life. A simple tip will help you picking up right emotional triggering words and phrases.

        Straightaway go to amazon.com and identify the similar product that you are promoting through your review page. Scroll down to customer reviews there you will find a bunch of real customer reviews where they share how the product benefited them, whether that is really good or bad so on and so forth. A quick glance of reviews will give you an idea of what emotional words are there using and pickup such words and phrases and sprinkle all over your review page.

        Another important tip is use storytelling approach. Your customers will automatically connect with your message, and conversion happens naturally.

        These are the skills one must develop and nurture to be successful in the Internet marketing. You acquire these skills only through practice and never giving up attitude.

        Once you pick up the pulse of your potential customers it becomes effortless on your part to influence and motivate them to take the desired action.
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    • Profile picture of the author talfighel
      Originally Posted by nicholasb View Post

      I did 6 years ago, the problem with review sites these days is that everyone know the reviews are coming from someone with an agenda and a biased opinion.

      In other words everyone knows they are fake reviews from someone just trying to sell something.

      Your better off to choose one product you can really get behind, something that you know is damn good, and focus on just selling it straight up without reviews.
      Not everyone knows that you are basically selling and have a goal to make money off them. Sure, most of the population does but not everyone knows it.
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  • Matt Cutts' recent video on advertorials and the Penguin 2.0 affect on them might want you to rethink that strategy.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by NewWarrio2 View Post

    My traffic is steadily increasing, but Im not converting. Any advice?
    "Review sites/blogs" certainly aren't what they were.

    It's terribly difficult to make affiliate sales "off the page" without list-building and relationship-building. What really makes the sale is the strength of the recommendation, and it gets its strength from the trust and respect that subscribers have for your opinions, after you've established credibility with them in your email communications. That's what almost all your successful competitors are doing, and if you're not, you're effectively putting yourself under a huge handicap.

    These two threads may help (whether you're promoting products from ClickBank or not) ...

    http://www.warriorforum.com/main-int...ml#post7110523

    http://www.warriorforum.com/main-int...marketing.html

    There are a few hundred threads in this forum with titles similar to "What's The One Thing You'd Do Differently If You Were Starting Again Tomorrow?". Take a look through a small sample of them, and you'll find that one of the things they all have in common is that they're full of replies from long-established, successful Warriors almost all of whom give the same answer: the thing they'd do differently, with what they know now but didn't know when they started, is "start to build a list on day 1". There are reasons for that, and they're very good and very valid reasons.
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    • Profile picture of the author cooler1
      Originally Posted by Alexa Smith View Post

      "Review sites/blogs" certainly aren't what they were.

      It's terribly difficult to make affiliate sales "off the page" without list-building and relationship-building. What really makes the sale is the strength of the recommendation, and it gets its strength from the trust and respect that subscribers have for your opinions, after you've established credibility with them in your email communications. That's what almost all your successful competitors are doing, and if you're not, you're effectively putting yourself under a huge handicap.
      What sort of affiliate sales do you have in mind? Digital products or physical products?

      Also, what has made review sites/blogs no longer "what they were"?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by cooler1 View Post

        What sort of affiliate sales do you have in mind? Digital products or physical products?
        I was thinking more of digital products (of the "ClickBank type") and should have said so.

        I appreciate that some people are selling "Amazon-type stuff" from "review sites", though my suspicion is that even that is harder now than it was 4/5 years ago, and certainly plenty of people here seem to think so, don't they?

        Originally Posted by cooler1 View Post

        Also, what has made review sites/blogs no longer "what they were"?
        It's an interesting question, isn't it? I think a pretty substantial part of the answer is actually in Nicholas' post up above (#2), but I suspect that there are maybe other, smaller, additional factors as well? :confused:

        Maybe they include (a) the fact that there's so much more competition, these days, (b) the fact that it's becoming increasingly common for marketers to adopt the kind of suggestion made by Nicholas above and that many have found that's a much easier way to make a living, (c) the fact that list-building's now so much more common that plain "review sites" are relatively speaking at something of a disadvantage, compared with the position around 4/5 years ago when I started, (d) the fact that internet marketers' collective reputation is perhaps not quite what it was a few years ago, there's more public awareness of internet marketers, more caution and suspicion about us, and so on, and (e) other factors I'm not aware of or haven't thought of. But I'm not entirely sure about any of these and am only theorizing, here.
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  • Profile picture of the author Alexchan338
    Thanks for the insights Alexa Smith
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  • Profile picture of the author run
    I've read somewhere, but it's really tick my mind.

    "Build relationship with visitors/readers" ->
    "They will become friends" ->
    "When Friend recommends a product while they want it" ->
    "They'll consider buying it" ->
    "But, make sure that the products we recommend to our friends are valuable for them" ->
    "testing is by yourself, you'll know it's worth it for your friends or not" ->
    "Your friends will know that we are friend that don't take advantage with them" ->
    "Relationship build will last longer" ->
    "Income won't last until contradictory mind happens"

    These cause me to always think about my readers first before recommending/affiliating with each products/services. That's the major income for me though. Spending like crazy to test the products first is my success!
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    I just wanna tell you that most of the links in the signature are trash and/or a trap to make you pay!
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  • Profile picture of the author avajo71
    I don't like review sites. I know they give fake reviews. If you want to success selling online with review, then follow what amazon do. Grab honest reviews from real buyers.
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  • Profile picture of the author Romeo90
    I only promote products or services I use myself. There are products and services that I have used, which I wouldn't promote, simply based on my opinion - an I will tell my readers that.

    In the past, I have recommended products just to get a sale. That is when the trust disappears.

    But my blog isn't about affiliate sales. My blog is about me, my opinions on IM, and a commentary on what I have done in IM, what I have done wrong, what I have achieved. Not every post is stuffed with affiliate links, and even when I drop an affiliate link, the link is clearly displayed as an affiliate link.

    Honest marketing - it's the way forward :-)
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    • Profile picture of the author ElaineBrown
      Banned
      Originally Posted by Romeo90 View Post

      I only promote products or services I use myself. There are products and services that I have used, which I wouldn't promote, simply based on my opinion - an I will tell my readers that.

      In the past, I have recommended products just to get a sale. That is when the trust disappears.

      But my blog isn't about affiliate sales. My blog is about me, my opinions on IM, and a commentary on what I have done in IM, what I have done wrong, what I have achieved. Not every post is stuffed with affiliate links, and even when I drop an affiliate link, the link is clearly displayed as an affiliate link.

      Honest marketing - it's the way forward :-)
      I completely agree. Readers will know when a review is honest and it builds trust.
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  • Profile picture of the author wolfmmiii
    I'm still making a killing on review sites as an Amazon affiliate. The difference between my review sites and those "fake" ones is that I know something about the products/niches I review (or rather report on).

    I approach product reviews on my review sites as more of a reporter. Rather than try and act like I actually own the products like so many people do, I approach it from the angle of telling the reader why it's better (or worse) than other similar products or why it fits the reader's needs.

    People aren't dumb. They can see right through a fake review. Instead of going that route, provide your own qualified insight into why a particular product is good (or not good) for the visitor's needs.
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    • Profile picture of the author Joshua Lowenthal
      Here's what an associate of mine recently told me about how he has changed up his "review" format content.

      Instead of creating a one on one reader experience with curious individuals.

      He creates a community reader experience.

      Instead of a blog, he creates a forum.

      Then what he did was put his forums on pay per post style networks and got some paid traffic to it posting their opinions on the products.

      Within a few weeks of starting a campaign he would see a good spike in organic search traffic. He would focus advertising on those specific products but he would also capture emails and put up some supportive ads based on the products.

      It worked out :thumbs up:
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  • Profile picture of the author volit
    I used to make 20k a month reviewing PE products advertising solely on Google adwords. Everything has changed... I don't see the sites being able to make what they used to for a lot of reasons.
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    • Profile picture of the author heavysm
      Yup, and the content needs to be top notch if you want those conversions.

      Some niches I have found are best representing the pros and cons of the product whilst providing some consumer review snippets. Others convert well simply by describing the product in great detail, perhaps even having an over view video of you going through the product.

      So it really depends on the product. Those people who say that subpar content converts either aren't doing their own tests or are saying that from coincidental conversions from tons of traffic.

      I've even come across a guy who says he works as the copywriter for his company and said that great content isn't needed for high conversion rate. Not sure what his experience is, but I'd prefer my visitors expectations are somewhat fulfilled once they have digested my content.

      Then there are those who say that you have to leave a bunch out of your content so that your visitors feel "compelled' to click through to the offer to learn more.

      Even if that was true, do you really think they're going to buy?

      I feel if that happened it was only coincidental that the people bought rather than that the marketers pre-sell page was so good that they bought.
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  • Profile picture of the author klo2383
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  • Profile picture of the author alvinchua91
    Maybe because people notice you have lots of reviews on random products all over your website and all are positive reviews asking people to buy. That probably makes them wonder if you have a hidden agenda..
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    • Profile picture of the author CyberAlien
      Originally Posted by alvinchua91 View Post

      Maybe because people notice you have lots of reviews on random products all over your website and all are positive reviews asking people to buy. That probably makes them wonder if you have a hidden agenda..
      That is actually a very good point, I've never considered how many people would really notice that. You could always throw in some negative reviews for products you've tried and didn't like, then recommend a different one with an affiliate link.
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  • Profile picture of the author thedanbrown
    Offer a detailed review and offer a bonus! A bonus will have a massive impact on your conversions if the bonus is complimentary to the product.
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  • Profile picture of the author Daones
    Matthew woodward is making a killing, he started a blog late last year and he is making around 5k a month... He has some good techniques though and his content is very good.

    If i had to follow in anyones footsteps as far as review sites go it would be his, ironic enough i started a site just like his just 2 weeks ago and already ranking top 5 for a few keywords with no backlinking.

    It is hard to convert though it all depends on the product and your review, dont be too biased people might not even read through the whole review. And i will admit I generally dont review bad products but i do tell people the truth about a product on what i dont or do like... i hate those review sites where every product or software is the best thing since sliced bread.
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  • Profile picture of the author slips715
    Many of my affiliates are review sites. I would make sure the the offer is legit and that you are consistently posting good content. Generally, review sites get good rankings.

    Don't listen to the people saying that offering an incentive will help conversions. If this is a performance-based payout, then an incentive would only help increase clicks or leads and most legitimate programs don't pay for incentivized leads or clicks.
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