Do i need to introduce myself to my list ?

38 replies
Hi everyone

i am creating my follow up emails , and i want to know if its necessary to introduce myself to my list ?

and if so , do i need to make it short ?
#introduce #list
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Toshiba View Post

    i want to know if its necessary to introduce myself to my list ?
    I think it depends whether you've done that (and if so, to what extent) on the website on which they subscribed?

    If you haven't at all (because, for example, it was just a squeeze page giving no details of the person behind it?), then I think you probably should. And I wouldn't be making it short, either, myself.

    But if they're signing up "for something" (i.e. the bribe/free-report/whatever) then that should surely start off by introducing you? Not using the "free report" as a way of branding yourself is missing a huge, open-rate-determining and income-determining opportunity. More explained here: http://www.warriorforum.com/main-int...ml#post7647187

    But one way or another, you need to "brand yourself", and you're not going to do that without introducing yourself somewhere, somehow.

    Kind of difficult to answer any more accurately without knowing more information ...
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    • Profile picture of the author TravisO
      Originally Posted by Alexa Smith View Post

      I think it depends whether you've done that (and if so, to what extent) on the website on which they subscribed?

      If you haven't at all (because, for example, it was just a squeeze page giving no details of the person behind it?), then I think you probably should. And I wouldn't be making it short, either, myself.

      But if they're signing up "for something" (i.e. the bribe/free-report/whatever) then that should surely start off by introducing you? Not using the "free report" as a way of branding yourself is missing a huge, open-rate-determining and income-determining opportunity. More explained here: http://www.warriorforum.com/main-int...ml#post7647187

      But one way or another, you need to "brand yourself", and you're not going to do that without introducing yourself somewhere, somehow.

      Kind of difficult to answer any more accurately without knowing more information ...
      Yeah, it really depends! But as I think, you need to be more reputable. I mean, you must have a high reputation and good credentials so people will think you were really that good enough.
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  • Profile picture of the author Sarevok
    If you're going to angle yourself as their "guide" then hell yes.

    In that case..

    Not only should you introduce yourself to your list, but you should reintroduce yourself with every email you send.



    Hi NAME here from DOMAIN.com

    Just my $.02.
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  • Profile picture of the author Toshiba
    Thank your for your Great Replies

    But one way or another, you need to "brand yourself", and you're not going to do that without introducing yourself somewhere, somehow.
    I am Planing to introduce myself , and my services to my subscribers , and i am using just a Squeeze page

    My plan is : 1 day after Opt in , and sending the freebie , i will send them an "About me" introducing myself and my services ! Do you think that will be good .

    Any suggestion i'll be thankfull

    Thanks alot Alexa
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Toshiba View Post

      1 day after Opt in , and sending the freebie , i will send them an "About me" introducing myself and my services ! Do you think that will be good .
      I think it'll be better than not introducing yourself, but still not nearly as good as doing it in the freebie as well, for all the reasons explained here.
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  • Profile picture of the author Toshiba
    Thank you again For all the great information Alexa
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  • Profile picture of the author sowens
    Originally Posted by Toshiba View Post

    Hi everyone

    i am creating my follow up emails , and i want to know if its necessary to introduce myself to my list ?

    and if so , do i need to make it short ?
    One of the things I'm learning, however slowly, is that people will buy and become repeat customers based on your personality. Alexa, don't you also have a link to your blog in your signature? That is another way of building "community" with buyers. Even if they only go there once you may want to include a link to your blog in the follow-ups, too.
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  • Profile picture of the author Marc Rodill
    I think a lot of marketers will agree the number one factor influencing whether or not your subscribers will continue to open your emails is the name in the "FROM" line.

    You can make money being a "nobody" to your list, but the drop off rate will be higher. You'll have to rely more on the strength of your subject line. Even then it's harder.

    You should definitely introduce yourself and tell your story. That way you can work on being "somebody" to them who they know.

    It's better if you do this in multimedia like audio or video, so they can hear your voice and see what you look like. It's differentiates you for sure.

    Imagine you get two different emails in your inbox today. One is from a person you know, and one from someone you don't. Which email do you open first?

    It's usually simple.

    Marc

    PS. You should tell your stories more than just once in the beginning. You should really do it in all of your content as much as possible.

    This requires making the way you do it interesting, but I think it's worth it to get maximum value out of your email list. I'm just testing things like this myself.

    Good luck!

    PPS. This is an experience you can try. Pick out a list of 25 people you don't know and send them an email asking a question, or asking for a response.

    Send the same email to 25 people you know personally. Watch how many emails you get back from group one, and how many you get from group two.

    That should help clarify your thinking.
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    • Profile picture of the author Julius Minor
      Originally Posted by Marc Rodill View Post


      You should definitely introduce yourself and tell your story. That way you can work on being "somebody" to them who they know.
      I agree... By them subscribing to your list.. you are (hopefully) positioning yourself as an "Authority Figure".. so by you telling your story, it brings empathy and curiosity to "Where you are from and how you got to where you are at" The reason they are subscribing to your list "freebie seeker/buyers" is to find out how to get there.. It's your job to get them there...
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  • Profile picture of the author nicholasb
    your story is one of the most powerful aspects of selling. Let people know who you are, what results you have accomplished in your own life, and most importantly how you can help them get what they want.
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    • Profile picture of the author Julius Minor
      Originally Posted by nicholasb View Post

      your story is one of the most powerful aspects of selling. Let people know who you are, what results you have accomplished in your own life, and most importantly how you can help them get what they want.
      My point exactly! I think I might be on your list Nicholas..lol
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  • Profile picture of the author Randall Magwood
    Yeah you should. You should introduce yourself, and tell a quick story about yourself, and why you're relevant in your niche - and also why they should listen to you and read your emails. After all... most of the people who subscribe to your list will have no idea of who you are and what you can offer them. So the least you can do is to introduce yourself to your new subscribers.
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  • Profile picture of the author Brandon Modrov
    I have always had much better success whenever I took a personal approach and introduced myself and made myself available. People look to you to be the expert and if you can introduce and position yourself as one you will do much better in the long term.
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  • Profile picture of the author Toshiba
    Wow , Thank guys for all the great Replies here , really enjoy reading it

    I am going to do exactly what you said

    Good luck All
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  • Profile picture of the author Stuart Walker
    You definitely want them to know who you are and what you're all about otherwise you're just a random person sending them emails.

    If they opt in through your blog or content rich site this is much better as they opted in because you made an impression on them already so they are more likely to remember you.

    If they opted in via a squeeze page and are essentially cold traffic it's totally imperative than you tell them loud and clear who you are and why they should listen to you. You need to warm them up to you as a person otherwise when you send emails they will forget.

    It amazes me the amount of emails I get from random marketers who's lists I've 'possibly' signed up to or random products / WSO I've bought and I've no idea who they are and they do nothing to tell me either. I often think it may be spam...but it may not be either.

    You need to brand yourself well and let them know who you are right at the beginning.

    It won't hurt to reintroduce yourself every so often to remind people.

    A signature explaining who you are and why they are receiving the email goes a long way too.
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  • Profile picture of the author tirpukas
    I try to be as available and real as possible...
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  • Profile picture of the author thedanbrown
    Your list definitely needs to know who you are. Depending on what you used to get them to opt-in, if they do not get to know you through your lead bait then you should definitely introduce yourself in your emails. But keep in mind that they will all be asking, ok why do i care?

    Keep that in mind and dont drown them in your story. Just give them an introduction that positions you as an authority and start delivering the goods (content) !!
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  • Profile picture of the author carnal
    I think it is a great idea to introduce yourself to your list, because people often react better when they know someone.
    You do not have to give an extensive introduction, just tell them who you are and what you do.
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  • Profile picture of the author Brandon Modrov
    Have you introduced yourself yet? Just curious as to what you have done and what initial result has been interms of response etc.
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  • Profile picture of the author YasirYar
    It would be great to 'personify' the man behind a great product, so introducing yourself would not hurt, especially if you want to be known as an authority on a specific product or market niche.
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  • Profile picture of the author curly sue
    direct them to your blog where there is your picture and a little inspiring story about you. Also have this link at the bottom of your emails.
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  • Profile picture of the author tomerep
    For me, its advantageous to introduce yourself to your list so that they'll know who they are talking too and to establish a "connection". Its a good way where you can strengthen your network.
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  • Profile picture of the author neilclues
    YES! Definately introduce yourself to your email list.

    It doesn't have to be a long email but just something that reaches out to your prospects to create that personal connection.

    First impressions are extremely important, so make your welcome email count

    Neil
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  • Profile picture of the author JimDucharme
    People don't talk to shoes! Even in B2B there is still a person on the other end of the send. If you were to walk up to some stranger, tell them they are your dream date and ask them to marry you, I think you'd be dissapointed in the reaction. Before you ask for that sale, they need to get to know you a little bit. Don't go overboard and tell them your life story, but tell them enough so that they can relate to you. I believe that in email marketing, conversions start with a conversation.

    TheWillisTeam makes a great point! Even though they will want to know a little about you, keep it short so they can get to the WIIFM - What's In It For Me part .

    Regards,
    jim
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  • Profile picture of the author WillR
    Think about real life for a second. Who are the people you trust the most? They are people you know, right?

    You don't need to go overboard but the more familiar someone is with you the more likely it is they will like and trust you.
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  • Profile picture of the author curationsoft
    yes, it's really important that they know you, we're not just building list but building trust as well.
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  • Profile picture of the author Gengis
    Yes definitely.. If you can make a video letting them know how much you appreciate them..
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  • Profile picture of the author edhuu
    yes, introduce yourself. You need to be "connected" with your list.. It will increase your open rate for sure.
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  • Profile picture of the author Paul Clark
    Man knocks on your door. You open the door and the first thing he says is 'Buy this widget for $xx, it's really cool'. How likely are you to buy it?

    I think it's a "yes" for introducing yourself.
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  • Profile picture of the author Jsollee
    I agree and think that you should definitely introduce yourself! In fact, when I end up on a list, if the person does not make some kind of an introduction, I usually just unsubscribe. How can you ever trust someone if you don't know anything about them?
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  • Profile picture of the author mikemeth
    Depends on the niche, if it is IM deff, if it is DIET not that important imo
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  • Profile picture of the author Igor Fridrihs
    Hey,

    If you want to brand yourself, make rapport with your list subscribers then you have to introduce yourself. All of us prefer get relationship with real person.
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  • Profile picture of the author TimothyTorrents
    Yes. I do believe that it is important to introduce yourself to your list. It helps people feel "closer" to you. I personally hate it when people spam me with offers and never bother to add a personal touch. People will appreciate the gesture if you are nice and helpful.
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  • Profile picture of the author talfighel
    Your list does not know who you are. Period.

    When they sign up to your list, your thank you page can be your "about me" page. Show them a picture or video of yourself. Tell them where you live and also thank them for subscribing.

    The more you tell them about you, the more they will get to know you and trust you.

    You can also add the same content that you added in the "about me" page and add it to the first email that you send out.
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  • Profile picture of the author justaskismall
    i think so...
    your list must know with who they were listed...
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