Question About Amazon Product Review Sites

31 replies
I have a question to those of you who have Amazon product review sites. My first question is do you pick a specific niche and build your site around that? Example. Your main topic would be like Blenders. So you would just review different blenders on your site.

Or are you more broad. Like Kitchen Appliances. Then you have sub categories of like blenders, microwaves, etc. Then the reviews under those?

If the 2nd option, how do you setup your site navigation?

Any other tips for building Amazon sites would be greatly appreciated also.
#amazon #product #question #review #sites
  • Profile picture of the author wolfmmiii
    Broad niches FTW. It allows you to grow your site with related products.

    Navigation depends on my intent. However, for broader sites, I often break categories out by product type (blenders, microwaves, etc) or by manufacturer.
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  • Profile picture of the author JustinG30
    Thanks. I dont know if you would be willing to answer this, but how do you conduct your keyword/product research for amazon products and what do you look for competition wise?
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    • Profile picture of the author FraggleJ78
      The way I would do it is to pick a product. Like Blenders for example.

      My categories would be based on the specific brands of blenders. I'd have the navigation through the site in the nav bar broken up by the different brands. Might possibly put them in the sidebar as well.

      From there the individual pages would be for the specific product itself. Model a, model b, model c, etc.... That would give you a very easy to site to navigate and your breadcrumbs, if you had them, would be extremely easy to follow as well.

      I hope this helps. Good luck!!!
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  • Profile picture of the author wolfmmiii
    I'm well-known in these parts as the guy who targets low competition products, ranks without backlinks, and generates traffic/commissions that way.

    I simply promote products that others are not promoting and do very well as do hundreds of my clients. It's a strategy that simply works.
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  • Profile picture of the author Primeexport
    Can you give more insights (and anyone else) the methods of advertising the Amazon Review sites. Thanks
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  • Profile picture of the author Paul Hill SEO
    I like to pick well known high street stores and create an online alternatives. Think big and try not to close any doors by being too specific...

    Treat each page like a new website and optimise accordingly. Start off with a high level of granularity and as wolfmii said - you may not need any backlinks for low competition (once again, it's all in the keyword research)

    Check out this site I made, www.naturallygrown.co.uk this is purely driven by Amazon affiliate sales and makes me over £100 per month...I went after Gardening products and Petting supplies. I have not been very active in optimising the pages on this site but I think you get the picture...

    Best of luck!
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    • Profile picture of the author sickbaomei
      Nice site Paul... is that not a wordpress site ?

      Originally Posted by Paul Hill SEO View Post

      I like to pick well known high street stores and create an online alternatives. Think big and try not to close any doors by being too specific...

      Treat each page like a new website and optimise accordingly. Start off with a high level of granularity and as wolfmii said - you may not need any backlinks for low competition (once again, it's all in the keyword research)

      Check out this site I made, www.naturallygrown.co.uk this is purely driven by Amazon affiliate sales and makes me over £100 per month...I went after Gardening products and Petting supplies. I have not been very active in optimising the pages on this site but I think you get the picture...

      Best of luck!
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    • Profile picture of the author theultimate1
      Originally Posted by Paul Hill SEO View Post

      Check out this site I made, www.naturallygrown.co.uk this is purely driven by Amazon affiliate sales and makes me over £100 per month...I went after Gardening products and Petting supplies. I have not been very active in optimising the pages on this site but I think you get the picture...

      Best of luck!
      I went through your site, because I've been looking to put up a website like this one myself (in a very different niche, but one that Amazon serves)... I selected 2 different products, headed to the Checkout page, and clicked on "Continue". The resulting Amazon checkout page showed only the first product in its list. Is that a glitch in ShopperPress? Or something you need to configure?

      Please let me know what the solution was (is?!), if and when you get around to it. Thanks.

      P.S.: To the OP... I don't mean to hijack your thread.
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      • Profile picture of the author Paul Hill SEO
        Originally Posted by theultimate1 View Post

        I went through your site, because I've been looking to put up a website like this one myself (in a very different niche, but one that Amazon serves)... I selected 2 different products, headed to the Checkout page, and clicked on "Continue". The resulting Amazon checkout page showed only the first product in its list. Is that a glitch in ShopperPress? Or something you need to configure?

        Please let me know what the solution was (is?!), if and when you get around to it. Thanks.

        P.S.: To the OP... I don't mean to hijack your thread.
        I would also like to apologise for hijacking this thread, not my intentions!

        I have checked this functionality and it worked fine for multiple items. Maybe I have an item on the site which is no longer in stock - bad admin on my part I guess (embarrassed smilie)
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  • Profile picture of the author Paul Hill SEO
    Most of the products on the site are straight from Amazon including descriptions (I know this is not the way to do things, before anyone else says...) in true IM fashion, 20% of my pages bring in 80% of the revenue for the entire site. These pages have been optimised with a specific longtail in mind and have started to generate regular returns...

    Something I tried out recently is creating Adwords campaigns to some of the pages...most of the campaigns barely made even but one in particular proved to have a 35% conversion rate, I played with the numbers a bit and its now just a case of feeding the machine. This Method will cost you a little bit of money but it is a great way to test the effectiveness of your sales page and something. You will also find out of the keyword in made is worth progressing organically.

    These types of sites are very good for learning the basics of IM, of which I am still trying to master
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  • Profile picture of the author alistair
    You're brave putting that link to your site for everybody and their uncle to see. Also, why have you got an American flag icon next to the language English when you're targeting the UK? Personally I find that a bit offensive. Good luck with it anyway, £100 a month is pretty good for one site.
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    • Profile picture of the author Paul Hill SEO
      Originally Posted by alistair View Post

      You're brave putting that link to your site for everybody and their uncle to see. Also, why have you got an American flag icon next to the language English when you're targeting the UK? Personally I find that a bit offensive. Good luck with it anyway, £100 a month is pretty good for one site.
      The flag has gone now...point taken

      Never too worried about sharing links to my work, I just thought this site was a good example of what the original question was eluding to
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      • Profile picture of the author ShaneWZ
        Originally Posted by Paul Hill SEO View Post

        The flag has gone now...point taken

        Never too worried about sharing links to my work, I just thought this site was a good example of what the original question was eluding to
        Hi Paul,
        You are bold to share your site.
        Just curious what's your main traffic source? If you don't mind to tell.
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        • Profile picture of the author Paul Hill SEO
          Originally Posted by ShaneWZ View Post

          Hi Paul,
          You are bold to share your site.
          Just curious what's your main traffic source? If you don't mind to tell.
          Main traffic source is through Google, currently getting an average of 300 unique visitors per month but slightly more when I run Adwords campaigns.

          December 2012 was my best month and sold almost £1000 worth of rabbit hutches amongst other items (this was a combination or Organic traffic for the term "Double Decker Rabbit Hutches" and an Adwords Campaign for "Cheap Rabbit Hutches".)

          I do not mind sharing any of this info...This website was designed so I could learn about Internet Marketing / SEO and share my findings on my blog.
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          • Profile picture of the author cooler1
            Originally Posted by Paul Hill SEO View Post

            Main traffic source is through Google, currently getting an average of 300 unique visitors per month but slightly more when I run Adwords campaigns.

            December 2012 was my best month and sold almost £1000 worth of rabbit hutches amongst other items (this was a combination or Organic traffic for the term "Double Decker Rabbit Hutches" and an Adwords Campaign for "Cheap Rabbit Hutches".)

            I do not mind sharing any of this info...This website was designed so I could learn about Internet Marketing / SEO and share my findings on my blog.
            Did you do any backlinking to rank the site on Google? It looks like there isn't any original content so many other sites will have the same product descriptions so im wondering how your ranking keywords on page 1.

            How much do you pay per click on Adwords on average and what ROI do you get? Do you only send Adwords traffic to the product categorys which are above are a certain amount i.e. £100?
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  • Profile picture of the author Alexchan338
    I am a fan of wolfmmii, his advice are beneficial to your absense business.
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    • Profile picture of the author markobrien
      Originally Posted by Alexchan338 View Post

      I am a fan of wolfmmii, his advice are beneficial to your absense business.
      Thanks for the reference I'll give you a report later on my fan status.
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  • Profile picture of the author neilclues
    I would recommend you target a specific niche and create relevant blog posts and articles on your niche.

    Pick one that really interests you and one that you have a passion for. This way it will be a lot easier for you to create content on your niche and produce your own personal reviews.

    Neil
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  • Profile picture of the author ElaineBrown
    Banned
    Hi,
    what do you think about completely original articles? Can they be more efficient than using Amazon descriptions?
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    • Profile picture of the author wolfmmiii
      Originally Posted by ElaineBrown View Post

      Hi,
      what do you think about completely original articles? Can they be more efficient than using Amazon descriptions?
      Don't kid yourself. Most of your visitors have probably already been to Amazon. They came to your site because they wanted info that Amazon didn't provide. Simply providing a re-hashed Amazon description isn't helpful to anyone that visits your site.
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  • Profile picture of the author Ben Armstrong
    I have both. The second variety is a lot of work and is harder to get off the ground because there are so many keywords to target and build backlinks for. However in the long run you have more potential for growth and also any new reviews will rank a little easier because of the authority of the rest of the site.

    On the front page I have links to sub pages. For example... Microwave Reviews, Toaster Reviews, Oven Reviews etc then on those sub-pages I have summaries of each product review with a link to the full review the same way you would on a niche site.
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  • Profile picture of the author dreamtoreality
    I much prefer the second option. Effectively, this acts as 5-10 mini sites and it's much easier to pass page rank and create authority when targeting a broader niche. Not to mention that it's easier to maintain.

    For example, some people build 20 sites to earn a few thousand a month, and every time they want to add another review it can get complicated to maintain all the sites. I do the opposite. I build 1 site to earn a few thousand a month, and become the go to site for people looking for reviews for the particular niche. Repeat traffic will also skyrocket your earnings. It's really a no-brainer for me. I then move onto another site.

    Furthermore, every so often I'll find that one category, say blenders for sake of argument, doesn't convert very well. However, considering that the domain name I registered is brandable, this doesn't matter, as I can simply create another category, say food processors, and profit from that niche. So there's no real loss in the end.

    Are you in this for the short term or long term? If you're in this for the long term, then the only viable option is to build an authority site.

    One more thing, do something that other Amazon review sites aren't doing and really help the visitor come to a decision without being bias. Please don't be one of those guys who lies -i.e. " I bought the Product ABC last year...." Internet users looking for reviews are smarter than people give them credit for. All you have to do is give people the information they want in one place. A good rule is to make sure that visitors don't have to visit another site, because you've already given them all the information they need.
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    • Profile picture of the author coreytucker
      Originally Posted by dreamtoreality View Post

      I much prefer the second option. Effectively, this acts as 5-10 mini sites and it's much easier to pass page rank and create authority when targeting a broader niche. Not to mention that it's easier to maintain.

      For example, some people build 20 sites to earn a few thousand a month, and every time they want to add another review it can get complicated to maintain all the sites. I do the opposite. I build 1 site to earn a few thousand a month, and become the go to site for people looking for reviews for the particular niche. Repeat traffic will also skyrocket your earnings. It's really a no-brainer for me. I then move onto another site.

      Furthermore, every so often I'll find that one category, say blenders for sake of argument, doesn't convert very well. However, considering that the domain name I registered is brandable, this doesn't matter, as I can simply create another category, say food processors, and profit from that niche. So there's no real loss in the end.

      Are you in this for the short term or long term? If you're in this for the long term, then the only viable option is to build an authority site.

      One more thing, do something that other Amazon review sites aren't doing and really help the visitor come to a decision without being bias. Please don't be one of those guys who lies -i.e. " I bought the Product ABC last year...." Internet users looking for reviews are smarter than people give them credit for. All you have to do is give people the information they want in one place. A good rule is to make sure that visitors don't have to visit another site, because you've already given them all the information they need.
      Wow good information Do you just make like 1 big product review site? Also do you worry about the google changes and how your not building a list? If your site goes down that's it for you. Arn't you a little worried about that?
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      • Profile picture of the author dreamtoreality
        Originally Posted by coreytucker View Post

        Wow good information Do you just make like 1 big product review site? Also do you worry about the google changes and how your not building a list? If your site goes down that's it for you. Arn't you a little worried about that?

        Yep, just one big review site with several categories relevant to the niche. But there's more than just reviews, there may also be product comparisons, best of lists, buying guides etc.

        I was really looking forward to the Penguin 2.0 update last week, as I knew that I wasn't doing anything that would get my sites penalised. Since the update hit, just as expected, traffic and sales have increased.
        However, having said that, it's never a good idea to put all your eggs in one basket. Who knows, Google may decide to get rid of all Amazon review sites one day. If that were to happen then I would have to start looking for a 9-5, as my sites rely entirely on organic traffic.
        However, having said that, now that I'm making a healthy income on autopilot I've got the time to give other things a go. For example, I'm in the process of building a site (completely unrelated to Amazon and affiliate marketing) which doesn't rely on Google traffic whatsoever (niche forum traffic).

        Even though I do very well with Amazon I don't believe that what I'm doing is a long term (real) business and am not foolish enough to believe that I will profit forever from their affiliate program. There's just too many variables that I can't control. Which is precisely why I'm exploring other revenue streams and ideas. I may build another couple of Amazon sites but my focus and priorities now lie elsewhere.
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  • Profile picture of the author JustinG30
    I am definitely looking for long term. First off thanks for all the great advice so far. I think I may start with 1-2 mini sites while working on more of an authority site also. Another question I have is what type of seo do you guys prefer for amazon pages?

    Thanks
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  • Profile picture of the author JustinG30
    When you do your amazon sites and saying your doing a site on truck parts. Your sub categories are say mufflers, steering wheels, brakes and interior. Say for each of those sub categories your planning on putting 3-5 products with reviews. Do you do all those reviews for each product and each sub category before you launch your amazon site? Or do you say only put up the 3-5 reviews for just mufflers and launch the site then work on the others as you go?

    Thanks
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  • Profile picture of the author pogospring
    I have been using feature sets as navigation for my Amazon review sites. I build up a site to include 15 review articles and create a category structure based around the most common features.

    For example a site about ski boots will have a category structure of:
    • Colour
      • Blue
      • Red
      • White
    • Flex
      • Firm
      • Soft
      • Park
    • Brand
      • Burton
      • Spider
    Then select the appropriate value per boot you review. After this I setup a custom menu in Wordpress that includes this structure and make this my main navigation bar.


    Hope this helps.
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  • Profile picture of the author JustinG30
    When you initially launch your site how many reviews do you try to have up?
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  • Profile picture of the author ethicalme
    I have just done this with my own amazon bookstore called ethicalbooks .com .
    you just choose your niche and amazon do the rest. I am about to put up another for books about health, but it can be done with any product
    Now here's the $1000 tip.
    Don't do this yourself, outsource it to fiverr.com where you can get it all done for $5. all you need is an amazon assiciates ID and their secret access key
    there are other gigs on fiverr to help to choose a best selling product
    So, you just go to fiverr.com and type in amazon website in their search button and the first thing up is exactly what you want
    good luck
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