Creating an authority blog/site

13 replies
Does anyone have experience/ideas about creating a blog with the hopes of building a list and eventually marketing products to ones followers?

I'm starting a blog in my niche and I'm not sure exactly what to do regarding frequency of posting, how many posts I should have ready to go before I start trying to drive traffic to the blog, when I should add an opt-in form, how many "newsletter" type articles I should have ready to go for my autoresponder to send out once I start collecting e-mails, etc.

I'd love to hear any feedback or ideas from people who have experience.

Thanks
#authority #blog or site #creating
  • Profile picture of the author tonylogan
    The frequency you post depends on your niche.

    On the IM niche, some people will say you need to post every day.

    I prefer the idea to create high quality content, post less and promote more.
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  • Profile picture of the author icemonkey9
    Yeah I think any blog that wants to rank decently should be updated every single day, forever.
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    • Profile picture of the author heavysm
      Originally Posted by icemonkey9 View Post

      Yeah I think any blog that wants to rank decently should be updated every single day, forever.
      I have quite a large site in the fitness niche that gets new posts once or twice a week. Most of the traffic is from long tail as well. I don't really know the exact point but for my sites the posts started getting picked up pretty easily after 50 relatively consistent posts.

      Some might do it, but updating every day "forever" might not be realistic for most people (even blogs around things people are fiery passionate about don't get updated everyday).
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  • Profile picture of the author CharlesL
    I'd say it depends how long it takes you to create quality content. If you try to post every day, you'll quickly burn out. Better to aim to publish one killer post a week, I reckon. And you won't feel under so much pressure to write this way, either.

    I'd start driving traffic as soon as you have your first post up. If it's good, people will subscribe and eagerly await the next one. There's no point in waiting.
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  • Profile picture of the author Sarevok
    I have a few blogs but I use them to host squeeze pages and thank you pages really.

    Here's the thing.

    If you want to be an authority, learn from my main man Frank Kern.

    When he was getting huge, he portrayed to his fans the person that they wanted to be.

    A laid back, cool surfer dude.

    So, do you think it's a good idea to portray yourself as the type of dude that your readers want to be?

    Food for thought.
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  • Profile picture of the author JustinTanas
    Great ideas thanks.

    Any thoughts on how to integrate an opt-in form/subscription box?
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  • Profile picture of the author nicholasb
    I've been blogging every day for six years. The more you blog the better results okay it's important to keep your blog direct response style that way you generate more sales per visitor

    I like to also send traffic directly to a squeeze page collect the optin before they even get exposed to my blog.
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    • Profile picture of the author JustinTanas
      Originally Posted by nicholasb View Post

      I've been blogging every day for six years. The more you blog the better results okay it's important to keep your blog direct response style that way you generate more sales per visitor

      I like to also send traffic directly to a squeeze page collect the optin before they even get exposed to my blog.
      Would you set it up so that they are automatically directed to your blog after opting in?
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  • Profile picture of the author Mark Pescetti
    "We thought we had the answers, it was the questions we had wrong" - Bono

    You're talking about being an authority, right?

    Okay...

    Write down 100 subjects you want to provide new perspectives on.

    Then...

    Isolate those not-always-apparent nuances from each blog that you can use to create emails for your autoresponder.

    There's a lot of noise out there.

    You have to stand out by creating a voice that emotionally connects with people. And you'll accomplish that by communicating insights and circumstances that your audience will be deeply interested in. That means, you have to be a genuine authority. You can't just pretend - so you build a list and market worthless products to them.

    This is about giving product-quality information to people to build your own personal brand. Later, you'll be able to leverage your personal brand and offer your list original products and affiliate offers that your reputation alone will sell people on.

    My advice?

    Don't even bother worrying about the frequency of your posts.

    Once you're clear on your brand, the circumstances you want to illuminate and the titles/subjects you use to bring everything to life...

    ...you'll post count won't matter.

    It's all about creating value - not getting as much "content" up as quickly as possible.

    Mark
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    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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    • Profile picture of the author Peter Thomas
      Originally Posted by Mark Pescetti View Post

      "We thought we had the answers, it was the questions we had wrong" - Bono

      You're talking about being an authority, right?

      Okay...

      Write down 100 subjects you want to provide new perspectives on.

      Then...

      Isolate those not-always-apparent nuances from each blog that you can use to create emails for your autoresponder.

      There's a lot of noise out there.

      You have to stand out by creating a voice that emotionally connects with people. And you'll accomplish that by communicating insights and circumstances that your audience will be deeply interested in. That means, you have to be a genuine authority. You can't just pretend - so you build a list and market worthless products to them.

      This is about giving product-quality information to people to build your own personal brand. Later, you'll be able to leverage your personal brand and offer your list original products and affiliate offers that your reputation alone will sell people on.

      My advice?

      Don't even bother worrying about the frequency of your posts.

      Once you're clear on your brand, the circumstances you want to illuminate and the titles/subjects you use to bring everything to life...

      ...you'll post count won't matter.

      It's all about creating value - not getting as much "content" up as quickly as possible.

      Mark
      Mark,

      Is it 100 subjects within a market or a niche within a market?
      Can you please elaborate?

      Thanks,
      Peter.
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      • Profile picture of the author Mark Pescetti
        Originally Posted by Peter Thomas View Post

        Mark,

        Is it 100 subjects within a market or a niche within a market?
        Can you please elaborate?

        Thanks,
        Peter.
        Authority blogging is all about giving people information that helps them take action... or repeat action-steps from a new perspective (because of your insights.)

        Part of branding yourself is being really specific about what you're an authority in... So you want to focus on niching yourself as much as possible.

        That being said...

        There's always the daily opportunity to discuss real circumstances that you, your competitors or bigger companies/corporations are dealing with. You can leverage the news and current trends to get your messages across in a BIG way.

        The OP didn't specify his niche - so I can't talk about how I'd recommend positioning himself, but that's what it comes down to:

        Positioning.

        How can you position your ideas and insights to JUMP out from the competition and activate people's imaginations in ways that makes them want follow you?

        "How do I uniquely benefit the people I want to help?"

        That question is the seed of your positioning and brand.

        mark
        Signature

        Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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  • Profile picture of the author JustinTanas
    I'm starting my blog in the "How to learn piano" niche. Any thoughts about positioning in that niche?
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  • Profile picture of the author luckyshah290
    Thats a good thing ....

    I recently started my blog in the startup industry ... One thing i can tell is that if you can create long and quality content. You should go posting everyday. But i prefer to post content on a consistent basis every 3-4 days. gives me enough time to work on quality content and time to promote it.

    Good Luck...
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