Creating an authority blog/site

The frequency you post depends on your niche.

On the IM niche, some people will say you need to post every day.

I prefer the idea to create high quality content, post less and promote more.

Yeah I think any blog that wants to rank decently should be updated every single day, forever.

I'd say it depends how long it takes you to create quality content. If you try to post every day, you'll quickly burn out. Better to aim to publish one killer post a week, I reckon. And you won't feel under so much pressure to write this way, either.

I'd start driving traffic as soon as you have your first post up. If it's good, people will subscribe and eagerly await the next one. There's no point in waiting.

I have a few blogs but I use them to host squeeze pages and thank you pages really.

Here's the thing.

If you want to be an authority, learn from my main man Frank Kern.

When he was getting huge, he portrayed to his fans the person that they wanted to be.

A laid back, cool surfer dude.

So, do you think it's a good idea to portray yourself as the type of dude that your readers want to be?

Food for thought.

Great ideas thanks.

Any thoughts on how to integrate an opt-in form/subscription box?

I've been blogging every day for six years. The more you blog the better results okay it's important to keep your blog direct response style that way you generate more sales per visitor

I like to also send traffic directly to a squeeze page collect the optin before they even get exposed to my blog.

"We thought we had the answers, it was the questions we had wrong" - Bono

You're talking about being an authority, right?

Okay...

Write down 100 subjects you want to provide new perspectives on.

Then...

Isolate those not-always-apparent nuances from each blog that you can use to create emails for your autoresponder.

There's a lot of noise out there.

You have to stand out by creating a voice that emotionally connects with people. And you'll accomplish that by communicating insights and circumstances that your audience will be deeply interested in. That means, you have to be a genuine authority. You can't just pretend - so you build a list and market worthless products to them.

This is about giving product-quality information to people to build your own personal brand. Later, you'll be able to leverage your personal brand and offer your list original products and affiliate offers that your reputation alone will sell people on.

My advice?

Don't even bother worrying about the frequency of your posts.

Once you're clear on your brand, the circumstances you want to illuminate and the titles/subjects you use to bring everything to life...

...you'll post count won't matter.

It's all about creating value - not getting as much "content" up as quickly as possible.

Mark

I'm starting my blog in the "How to learn piano" niche. Any thoughts about positioning in that niche?

Thats a good thing ....

I recently started my blog in the startup industry ... One thing i can tell is that if you can create long and quality content. You should go posting everyday. But i prefer to post content on a consistent basis every 3-4 days. gives me enough time to work on quality content and time to promote it.

Good Luck...