Does anyone else think it's ridiculous for a potential JV partner to respond this way?

22 replies
So I've been trying to drum up some JV partnerships with no luck over the past couple of days. Which isn't a big deal, every no just means "no not me, no not at this time" and I'll get someone.

But one of the people I contacted, he tells me no because "50% of my list have bought an ebook similar to the one you have in your OTO. So I'm not going to promote it."

Is it just me, or is that exactly why you SHOULD promote it? It's like saying, "My list buys this... so... I won't sell it to them."

Plus, it's the OTO. It's not like that's the front-end offer anyway. But whatever. Just venting. Anyway, who's with me on this?

Marc

EDIT: By the way, there are like 5 ebooks in my OTO. Which is burns my hide even more. What if they really like the other 4, or even the similar one because they just want more of it?
#partner #potential #respond #ridiculous
  • Profile picture of the author writeaway
    Well, different people have different attitudes regarding their lists. Remember, it takes some serious work to build a good list. People have different opinions regarding maintaining the responsiveness of lists.
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  • Profile picture of the author Tsnyder
    Why does it matter why he said no? If he'd given any other
    reason the answer would still be no. Move on...
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  • Profile picture of the author THK
    Maybe you can send him another email or something thanking him for reviewing your offer and nicely point out the reasons you think it actually could be a good match.

    You might get your answer.

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  • Profile picture of the author LegionNate
    I concur with TSnyder. Who cares why he says no? Not even worth a thread. Just move on, it's business. He doesn't even need a reason why he says no. It's like a relationship... if one of the two people involved don't want it to happen, they don't need a reason. It just doesn't happen.
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  • Profile picture of the author WillR
    I think it's perfectly acceptable for a potential JV to decline a promotion for whatever reason they see fit. It's a nice change from the affiliates who will just promote everything and anything under the sun. It shows that this person actually thinks about things and thinks about their list before promoting any given product.

    I have turned down a number of promotions for a similar reason. The product was too close to something I was already selling to my list. What happens when you promote a similar product is that your list starts asking you questions as to why you are telling them to use one solution and now you are telling them to use something else. It can confuse your list and it makes it look as though you are just wanting to milk as much money from them as you possibly can -- which should never be the point of having a list.
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    • Profile picture of the author Linkology
      Originally Posted by WillR View Post

      I think it's perfectly acceptable for a potential JV to decline a promotion for whatever reason they see fit. It's a nice change from the affiliates who will just promote everything and anything under the sun. It shows that his person actually thinks about things and thinks about their list before promoting any given product.
      Well said, exactly what I was going to say.
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  • Profile picture of the author Marc Rodill
    Good responses. I was just curious what you guys thought. And I did thank him and ask for an elaboration so I could try to change up the offer, etc, but he didn't elaborate. It leaves me feeling like it's not really the reason. That's all.
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  • Profile picture of the author onSubie
    Originally Posted by Marc Rodill View Post

    But one of the people I contacted, he tells me no because "50% of my list have bought an ebook similar to the one you have in your OTO. So I'm not going to promote it."
    That is a very good point and often missed by many people.

    The reason you want to work in a hot evergreen market is because people buy the same products over and over.

    If 50% of a list bought a weight-loss ebook, the first thing I would do is look for more weight-loss ebooks to sell them.

    If only 10% bought, I wouldn't think "Damn, I know they want weight loss ebooks, I need to find a different one".

    He may just be making an excuse, or there may be other factors he is considering that you don't know.

    Maybe it was PLR/MRR and was the 'exact' book 50% of his list just bought for $17 and now it shows up in your bundle.
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  • Profile picture of the author nicholasb
    He's missing out on one of the most basic principles of marketing. Your best leads and traffic will be from people who just bought something similar.

    Ask any direct response guy or girl, a list of people who has bought multiple similar products is the best list you can buy and mail out to. With.... another similar offer
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    • Profile picture of the author curly sue
      oh you will get all sorts of weird responses when you are looking for JVs and affiliates. Make sure they don't rip you off !
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  • Profile picture of the author bss2t
    He certainly has the right to decline your offer for any reason he wants...but sounds to me that you have exactly the type of product he needs to be marketing.
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  • Profile picture of the author Zeus66
    Start a "Revenge List" and make him rue the day!

    Just kidding. If he doesn't get that people who buy one product about ___________ are more likely to buy another product about ___________, he's still got a ways to go learning this here marketing thingamabob.
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    • Profile picture of the author WillR
      Originally Posted by nicholasb View Post

      He's missing out on one of the most basic principles of marketing. Your best leads and traffic will be from people who just bought something similar.

      Ask any direct response guy or girl, a list of people who has bought multiple similar products is the best list you can buy and mail out to. With.... another similar offer
      Originally Posted by Zeus66 View Post

      Start a "Revenge List" and make him rue the day!

      Just kidding. If he doesn't get that people who buy one product about ___________ are more likely to buy another product about ___________, he's still got a ways to go learning this here marketing thingamabob.
      Sorry but I don't agree.

      To me that is what people who are chasing the money would do. If you know a heap of your list has already purchased a product that does x then I would not try and tempt them to buy a second product that does x because it's not needed. All it will do is confuse them and spend more of their money unnecessarily.

      That isn't marketing. That is just trying to squeeze dollars out of your list.

      The affiliate in this case did exactly the right thing and it's exactly what I would do. We need more people like him who think about their list BEFORE they think about their profits. Any person can hit send on an email and promote another product -- that requires no brains. But this guy had the decency to turn down a potential profit because he knew most of his list already had a product about x. Sounds like someone who actually cares about their list for a change.

      Good on him.
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  • Profile picture of the author thedanbrown
    I can relate because I'm really protective of my list as well. In his opinion he doesn't want to send his subscribers to buy a product and they get to the OTO and it's the same sort of thing they've bought before... they will probably unsubscribe from that person's list.

    Personally, I don't mind integration marketing or relevant content marketing but if it's too similar I will be frustrated with it. Think about it... You bought product A right and then a little while later they land on your website, buy your front-end, and they're excited about digging into the content right, but then they see your OTO with the same product they bought a few weeks ago... Personally, that would make me feel like the front-end product I just bought was a waste and that it's a possibility that it's just a rehash of what I have already bought. Just my opinion.
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  • Profile picture of the author drewfioravanti
    Yeah, I'm with Will, here. If you are looking for a market, then you can look for a list of people who recently bought a similar product.

    The partner is not looking for a market, he already has his list. He doesn't need to offer them similar products.

    Apples, oranges.
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  • Profile picture of the author curationsoft
    we can't control others if they change their mind, just give him what he want then move on.
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  • Profile picture of the author Kurt
    Here's a possibility...he may not like your product and is simply trying to be polite. Many people don't like to put down others (or their products and offers). So they create an "excuse".

    Don't press the issue. Often it's best to just let the person be polite and take "no" for an answer graciously.
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  • Profile picture of the author Gengis
    At the end of the day i wouldn't sweat it for 1 second, it's his/her business and they are entitled to do as they please with their list..

    Move on and Good luck!
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  • Profile picture of the author littleacorns
    Marc,the key is balancing what a JV partners list wants and what the list owner wants/thinks his list wants.You'd imagine they'd be the same thing,but many times they're not.If a JV partner gave me the response you received,i would ask them what they are currently looking for to add value to their list and to their bank balance.If the JV partner has a large enough enough list,it's worth thinking bespoke product creation.If a JV partner said "50% of my list already bought a similar product" and saw that as an obstacle,i'd ask him "would you like to tap into the other 50% of your list?" A qualifier like this will expose the listowner as either worth pursuing or just an excuse maker.If he said no to that question you know he's hiding something.Like anything,getting JV partners is about numbers,your proposition and how you frame and position it.Any worthwhile JV partner has been inundated with crappy offers and the key is to find ways to gain their full attention and then stand head and shoulders above everything else they've seen and build trust.You'd think if the product and EPC's were stellar,that would do it,but often it doesn't.Obviously there are listowners who will offer any old crap to their list and are driven purely by money,these are the easy JV partners to aquire,but usually their lists are far less responsive.The list owners who are careful about what they promote and hesitant to engage new JV partners are usually the best long term relationships to build.The thing to remember is this:you only need one or two really good JV partners to be set up for life if you manage the relationship well and deliver outstanding value to both the list owner and his list.
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    • Profile picture of the author Kay King
      It leaves me feeling like it's not really the reason
      The idea in some of the answers here that you should argue with his decision or that he owes you more explanation is way off base to me. You made a business proposition - the person wasn't interested - end of story.
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  • Profile picture of the author talfighel
    That list owner has every right to reject your offer to them.

    I would not send my list the same offers over and over again just because someone new has emailed me and asked me to do a JV with them.

    Don't make such a big deal out of it. Just move on and look for other partners who will say yes.
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  • Profile picture of the author Marc Rodill
    Thanks littleacorns. That was a very well rounded response. I actually got a lot of value out of that. I can tell you've been doing this for awhile.

    Anyway I pretty much agree with everyone who said sell them more of the same. But each to his own. But the comments about it being a business proposition and to move on, you guys are right on target.

    Thanks,

    Marc
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