Does anyone else think it's ridiculous for a potential JV partner to respond this way?

Well, different people have different attitudes regarding their lists. Remember, it takes some serious work to build a good list. People have different opinions regarding maintaining the responsiveness of lists.

Why does it matter why he said no? If he'd given any other
reason the answer would still be no. Move on...

Maybe you can send him another email or something thanking him for reviewing your offer and nicely point out the reasons you think it actually could be a good match.

You might get your answer.

Tanvir

I concur with TSnyder. Who cares why he says no? Not even worth a thread. Just move on, it's business. He doesn't even need a reason why he says no. It's like a relationship... if one of the two people involved don't want it to happen, they don't need a reason. It just doesn't happen.

I think it's perfectly acceptable for a potential JV to decline a promotion for whatever reason they see fit. It's a nice change from the affiliates who will just promote everything and anything under the sun. It shows that this person actually thinks about things and thinks about their list before promoting any given product.

I have turned down a number of promotions for a similar reason. The product was too close to something I was already selling to my list. What happens when you promote a similar product is that your list starts asking you questions as to why you are telling them to use one solution and now you are telling them to use something else. It can confuse your list and it makes it look as though you are just wanting to milk as much money from them as you possibly can -- which should never be the point of having a list.

Good responses. I was just curious what you guys thought. And I did thank him and ask for an elaboration so I could try to change up the offer, etc, but he didn't elaborate. It leaves me feeling like it's not really the reason. That's all.

That is a very good point and often missed by many people.

The reason you want to work in a hot evergreen market is because people buy the same products over and over.

If 50% of a list bought a weight-loss ebook, the first thing I would do is look for more weight-loss ebooks to sell them.

If only 10% bought, I wouldn't think "Damn, I know they want weight loss ebooks, I need to find a different one".

He may just be making an excuse, or there may be other factors he is considering that you don't know.

Maybe it was PLR/MRR and was the 'exact' book 50% of his list just bought for $17 and now it shows up in your bundle.

He's missing out on one of the most basic principles of marketing. Your best leads and traffic will be from people who just bought something similar.

Ask any direct response guy or girl, a list of people who has bought multiple similar products is the best list you can buy and mail out to. With.... another similar offer

He certainly has the right to decline your offer for any reason he wants...but sounds to me that you have exactly the type of product he needs to be marketing.

Start a "Revenge List" and make him rue the day!

Just kidding. If he doesn't get that people who buy one product about ___________ are more likely to buy another product about ___________, he's still got a ways to go learning this here marketing thingamabob.

I can relate because I'm really protective of my list as well. In his opinion he doesn't want to send his subscribers to buy a product and they get to the OTO and it's the same sort of thing they've bought before... they will probably unsubscribe from that person's list.

Personally, I don't mind integration marketing or relevant content marketing but if it's too similar I will be frustrated with it. Think about it... You bought product A right and then a little while later they land on your website, buy your front-end, and they're excited about digging into the content right, but then they see your OTO with the same product they bought a few weeks ago... Personally, that would make me feel like the front-end product I just bought was a waste and that it's a possibility that it's just a rehash of what I have already bought. Just my opinion.

Yeah, I'm with Will, here. If you are looking for a market, then you can look for a list of people who recently bought a similar product.

The partner is not looking for a market, he already has his list. He doesn't need to offer them similar products.

Apples, oranges.

we can't control others if they change their mind, just give him what he want then move on.

Here's a possibility...he may not like your product and is simply trying to be polite. Many people don't like to put down others (or their products and offers). So they create an "excuse".

Don't press the issue. Often it's best to just let the person be polite and take "no" for an answer graciously.

At the end of the day i wouldn't sweat it for 1 second, it's his/her business and they are entitled to do as they please with their list..

Move on and Good luck!

Marc,the key is balancing what a JV partners list wants and what the list owner wants/thinks his list wants.You'd imagine they'd be the same thing,but many times they're not.If a JV partner gave me the response you received,i would ask them what they are currently looking for to add value to their list and to their bank balance.If the JV partner has a large enough enough list,it's worth thinking bespoke product creation.If a JV partner said "50% of my list already bought a similar product" and saw that as an obstacle,i'd ask him "would you like to tap into the other 50% of your list?" A qualifier like this will expose the listowner as either worth pursuing or just an excuse maker.If he said no to that question you know he's hiding something.Like anything,getting JV partners is about numbers,your proposition and how you frame and position it.Any worthwhile JV partner has been inundated with crappy offers and the key is to find ways to gain their full attention and then stand head and shoulders above everything else they've seen and build trust.You'd think if the product and EPC's were stellar,that would do it,but often it doesn't.Obviously there are listowners who will offer any old crap to their list and are driven purely by money,these are the easy JV partners to aquire,but usually their lists are far less responsive.The list owners who are careful about what they promote and hesitant to engage new JV partners are usually the best long term relationships to build.The thing to remember is this:you only need one or two really good JV partners to be set up for life if you manage the relationship well and deliver outstanding value to both the list owner and his list.

That list owner has every right to reject your offer to them.

I would not send my list the same offers over and over again just because someone new has emailed me and asked me to do a JV with them.

Don't make such a big deal out of it. Just move on and look for other partners who will say yes.

Thanks littleacorns. That was a very well rounded response. I actually got a lot of value out of that. I can tell you've been doing this for awhile.

Anyway I pretty much agree with everyone who said sell them more of the same. But each to his own. But the comments about it being a business proposition and to move on, you guys are right on target.

Thanks,

Marc