I Honestly Have An Ethical Issue With Selling Online Products
For the several months I have had many ideas in my head of creating a blog (I have a one, but with no content), Twitter, Facebook, YouTube-page and publish tons of value there to gather e-mails, JV-opportunities and so forth.
But I still have an issue with actually selling something to a human being. The thing is this: on a freelancing site such as Fiverr, I sell a very concrete and measurable product: English to Swedish translation service.
With this "gig/product" the person can always be assured she or he will receive concrete and measurable results (a certain amount of words professionally translated to Swedish from English).
However, compare this product to a product where you claim, "Get 3 Leads/pay with this system" or "Lose 10 pounds of fat in 1 week" or "Double your sales with this Salesletters template".
These promised results, I know, are harder to deliver as they depend more on the end-user's (the buyer's) actions rather than mine. Just because one watches my "7 Module Squeeze Those Leads Now" (no it doesn't exist, so it's not a plug), doesn't mean they will get exactly 3 leads every day even though they might follow through the system.
The world is more complicated than that, imho, compared to my translation product where results depend 100 % on my actions and rather simple actions: translate -> deliver.
What I am trying to ask for discussion, is the ethical ramifications (if I may use a fancy word) of selling online products where results are mostly dependent on the end-user's actions rather than our, the sellers' actions.
Of course, you could sell a service where you do all the work but then you also have to deliver and maybe there is no market for the market your buyer wants you to succeed in, and then of course, you mention that beforehand.
I am just curious about your thoughts about claims and defining the word "product". Is it really a "product" if your buyer doesn't get results with it even if they try their best to use it? Should we as sellers just blame them for that?
I just need get my head around this one. After that, I will be creating content a like a content-creation machine with no stops or ends! I guess, one might be selling "the illusion of results" but that shouldn't be something we should strive for, or should we?
Imho, I want to be able to sell something as predictably measurable and concrete as my translation "product" as anything else, or is this something impossible if you would like to sell a lead-getting product, salesletters-product or anything else marketing-related?
How do you deal with this ethical issue of selling online products?
Thanks in advance for participating in this discussion!
Take Care & Have A Sunny, Warrior! / Max "MaxTheMarketer" K.
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