Best practice for split test goal?
On the one hand, clicking the button sends the user to the first step of a free registration process, so it could make sense to use that page and find out which button option gets more registrations. OTOH, since this is a freemium site, one could argue that any "goal" would have to be whether the user ultimately purchases a subscription, and therefore the payment page would have to be the goal.
Since I couldn't find any articles to address a similar issue, I hope those of you who have experience with split testing can contribute your $0.02. Thanks!
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