Monetizing a site I've run as a hobby so far

17 replies
So I've been running a music site since the start of this year, focusing on Chill Hiphop, triphop and jazzhop: Chillhop - Your source for the best in Chillhop music
We mainly promote music, post new releases, interviews, and make mixes every now and then. Most of the music we feature is free or can be bought for a small price.
It's been going well so far, a lot of people like our content. It's a niche market, so I'm not going for mass quantities.
Although it's going well, I want it to become more than just a blog site. I want to provide a platform for the artists where people can connect with them, where they can write stuff about themselves, a place where you create the social link between the artist and the listener, since that is not there for the scene.
We recently started running a radio station on Digitally Imported, which is a well known radio platform, in order to attract more followers.
We have a small webshop, but the possible profit from that is nowhere near a decent amount.
I don't want the quality of the site to suffer from me making money, so I'm not leaning towards advertisements, as this is not worth it in my opinion, or at least stuff like adsense isn't.

The only sane idea I had so far was membership or "premium membership" once I develop it into what I have in mind. I hope to be able to make some money before that, so I can use that to invest in further development.

Any insights, ideas are very much appreciated. Thanks everyone.
Oh and if you have any further questions, let me know!
#hobby #monetizing #run #site
  • Profile picture of the author dvduval
    I think main reason you will earn money will ultimately be because you got real people interested in your site and they keep coming back and you have growth. Then it is really easy to sell ads from publishers or get people to buy things on the site as they come to trust and love it.
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  • Profile picture of the author Duvallmarketers
    Have you considered offering some position assistance to your artists who get promoted on the site? You're interviewing them. Audio only or on video? You could offer to provide them a promotional package to help them build their brand and fan following. Include in the package offering: video services, interviews, graphics, blogging, social sharing / promotion, etc. Put a price on it and offer it to your musicians. You could even seek out sponsors for the site. I might be able to come up with more if I looked over the site.

    Just some thoughts. Hope that helped.
    Good luck.
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  • Profile picture of the author Marc Rodill
    Can I ask for a clarification? When you say it's been going well so far, you mean financially, or as a hobby? Just curious what that actually means to see if I can respond better.

    By the way I'm trying to get your player to play but I don't know if it's working. It doesn't seem like it. There's no music!
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    • Profile picture of the author Subseven
      Originally Posted by Marc Rodill View Post

      Can I ask for a clarification? When you say it's been going well so far, you mean financially, or as a hobby? Just curious what that actually means to see if I can respond better.

      By the way I'm trying to get your player to play but I don't know if it's working. It doesn't seem like it. There's no music!
      As a hobby. I've made some sales, but am focusing on creating a professional logo before optimizing my webshop.

      Hmmm, which player? All seem to be working for me. The media section is kind of outdated, I have to update it sometime. Been busy getting the radio station up and running.

      Thanks for linking the topic, Brittlesnc, some good info there!

      Duvallmarketers, thanks but that's exactly what I don't want. My task is to pick out artists that are good and promote them, not those who offer money. If I do that, I will alienate my audience and most likely lose a lot of it. I will give all artists a chance in the future once I established our 2.0 version, but for now, it's not really an option I'd say.

      dvduval you are right, it's very personal and it feels like a community, which is something which strengthens my position I feel. But not entirely sure how to use this, as I don't want to get inpersonal.
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  • Profile picture of the author brittlesnc
    The following was a thread from some months ago but it might be of interest to your particular situation...the OP's example was in the gospel music genre but I think it could be applied to your particular situation:

    http://www.warriorforum.com/main-int...pipe-make.html
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  • Profile picture of the author Marc Rodill
    Oh I figured it out. Chrome automatically blocks the popup. So your goal for monetization is the membership. I just heard an ad for it. But obviously you have advertisements on your radio station. Does that pay? I mean I'm getting a home depot ad right now. And taco bell. So that's advertising isn't it?
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    • Profile picture of the author Subseven
      Originally Posted by Marc Rodill View Post

      Oh I figured it out. Chrome automatically blocks the popup. So your goal for monetization is the membership. I just heard an ad for it. But obviously you have advertisements on your radio station. Does that pay? I mean I'm getting a home depot ad right now. And taco bell. So that's advertising isn't it?
      ah yeah, figures.
      It pays the radio platform. Now I know the logic response: "so why not run it yourself." We don't have the capacity or time at the moment to start something as convenient as they offer... Maybe in the future.
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  • Profile picture of the author Marc Rodill
    Unfortunately I think that's where all of your money is going to come from. Either on site advertising or the radio advertising. I mean you're basically a radio station. I think you're going to have trouble monetizing premium membership, because it's just commercial free right? What else do you get?

    I mean you can make Pandora commercial free for a pittance, but most of their money is probably coming from those ads they serve up.
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    • Profile picture of the author Subseven
      Originally Posted by Marc Rodill View Post

      Unfortunately I think that's where all of your money is going to come from. Either on site advertising or the radio advertising. I mean you're basically a radio station. I think you're going to have trouble monetizing premium membership, because it's just commercial free right? What else do you get?

      I mean you can make Pandora commercial free for a pittance, but most of their money is probably coming from those ads they serve up.
      Premium membership will include mixes by artists and premium articles. Live streams even, maybe. That's just one of the ideas i had for premium membership. :-)

      Either that or I will require artists to pay a small fee, seeing they get good exposure and a good platform to keep people updated in return for it.
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  • Profile picture of the author Marc Rodill
    Yeah if you can guarantee exposure to artists that is going to be key to your success. And if they want to interact with members that's even better. It always helps. But like if they were big name people, they're probably going to value their time.
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    • Profile picture of the author Subseven
      Originally Posted by Marc Rodill View Post

      Yeah if you can guarantee exposure to artists that is going to be key to your success. And if they want to interact with members that's even better. It always helps. But like if they were big name people, they're probably going to value their time.
      They want to. The strength of the whole scene is the personality and personal aspect. Everyone's cool, everyone has a passion for music and everyone supports each other. :-)

      Scott, thanks for your reply. I've looked into NING, but it makes me host my whole site there, and that's not really an option. I've thought about having people pay for exclusive compilations and mixes, but the people in the scene are pretty sensitive about asking money for music. It might be easier to have membership as in that sense you're not asking money for the compilations directly. I'll surely check out Below Zero Beats, thanks!
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      • Profile picture of the author ScottFox
        Hey, that's a cool idea.
        What if they paid to subscribe to get exclusive mixes and new compilations on a regular basis?
        Getting cool stuff before their friends might be worth a monthly subscription and you could position it as a "membership" along with some other benefits.
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  • Profile picture of the author ScottFox
    Hi Subseven,
    Sounds like a cool site in a fun niche.
    You either can make money by ads or by selling stuff, right?
    So if it's ads you need a lot of traffic to make real money.
    If you think your niche is too small to generate big traffic, then you have to sell stuff.
    Memberships sounds appealing but I think easier would be to sell exclusive compilations and mixes. Your audience is already consuming and coming back for more music.
    Below Zero Beats is an online radio station type service roughly similar to what you're discussing. They sell compilations like this and accept donations.
    Maybe you could also try a more social platform like Ning to encourage more listener-artist interaction.
    I hope those thoughts might be helpful.
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  • Profile picture of the author SurrealPSD
    The number one thing I learned in 16 years of business is...

    Musicians have no money!!

    If you can do anything that doesnt involve them, or their money - it will work out tonnes better imo

    On the flip side, regarding membership options - would you be able to tackle the leverage of Soundcloud or Bandcamp, where there is high volume 'browsing traffic' with greater perks and embedding options?

    I'd seek niche advertisers. Food for thought.
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    • Profile picture of the author Subseven
      Originally Posted by SurrealPSD View Post

      The number one thing I learned in 16 years of business is...

      Musicians have no money!!

      If you can do anything that doesnt involve them, or their money - it will work out tonnes better imo

      On the flip side, regarding membership options - would you be able to tackle the leverage of Soundcloud or Bandcamp, where there is high volume 'browsing traffic' with greater perks and embedding options?

      I'd seek niche advertisers. Food for thought.
      You have a point there. Although the difference is these are mostly musicians doing it as a hobby with a paid job on the side. They don't ask money for their music, either. But yeah, in general, they are still generally broke.

      The main advantage over Soundcloud and Bandcamp is the fact that we will have profiles and a layout optimized for our audience. We also have a specific kind of music, which will make browsing through different artists more convenient and people are more likely to run into artists they love.
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  • Profile picture of the author SurrealPSD
    Great site btw, love what you're doing. Nice to see a proper website on here for once.
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  • Profile picture of the author roblawrence
    Hobby sites are the best candidates for a PAID membership site. You have an activate fanbase who has money and is looking to mingle with fellow enthusiasts. It's the perfect combination.

    Ads can only take you so far in terms of revenue. The real long-term money is in a monthly recurring revenue stream.
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