You know the ones - overuse of 'exciting' words claims of tsunami's of traffic/dollars in your pocket etc etc etc - must have - ending soon blah blah blah
Most IMer's emails scream 'this is spam'
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You know the ones - overuse of 'exciting' words
claims of tsunami's of traffic/dollars in your pocket
etc etc etc - must have - ending soon blah blah blah
mostly copy/paste the vendors jv email ... groan ...
I got one that was different today
A transcript of a conversation......
I actually read the whole thing
(instead of scanning the keywords and ignoring the hype)
Now, I'm not naive enough to believe this was not a well crafted email.....
but it did get my attention..... brings me to an old copywriting tactic
.. write as if you were speaking to a friend, now go and read some of those emails ...would you speak to your friends like that?
claims of tsunami's of traffic/dollars in your pocket
etc etc etc - must have - ending soon blah blah blah
mostly copy/paste the vendors jv email ... groan ...
I got one that was different today
A transcript of a conversation......
I actually read the whole thing
(instead of scanning the keywords and ignoring the hype)
Now, I'm not naive enough to believe this was not a well crafted email.....
but it did get my attention..... brings me to an old copywriting tactic
.. write as if you were speaking to a friend, now go and read some of those emails ...would you speak to your friends like that?
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