I've been wondering something for a while and wanted to spark a little debate.
How many people actually serve their customers?
So here's my thinking. I was looking through my inbox this morning and I noticed SOOO many offers in my email. People send something out with nothing in return. "Buy something from me" emails get old after a while. I'm even talking about the emails with something in them and then "buy something" at the bottom.
I am on many lists and only one of them sends out something with no strings attached (No OTO, no opt in, etc)...I've also noticed that I've purchased or downloaded his products many times more than everyone else.
So this gets me thinking...why don't we serve our customers more? Why not giveaway more no strings types of offers. "Get 50 free PLR articles" or "Get a free chapter of my new ebook."
I think the goodwill could become a major competitive advantage for people wise enough to realize that if someone is spending 397$ on a product or more...then you can offer them a high dollar freebie every once in a while.
On a final note, I believe that doing things different than others is, in the long run, a better model than always following the crowd. Sure the crowd knows a lot but in many niches, you'll blend in if you do everything like everyone else.
Just some thoughts...what do you guys think?